Monthly U.S. eGrocery Sales Report - May 2024

The new May 2024 edition of our eGrocery Sales Report features insights about sales and shopper trends driving the total $6.8 billion of monthly sales captured across the Pickup, Delivery and Ship-to-Home segments in the U.S. Market. See how Supermarkets, Mass retailers, Hard Discounters and Amazon stack up and stay updated on current trends for online spending, order frequency and size of the active customer base.
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State of the U.S. eGrocery Market - May 2024

The Monthly U.S. eGrocery Sales Report for May 2024 delivers a single source of objective information about who is shopping for groceries online and why. It supplies crucial context and perspective for grocers (and their suppliers, too) who are competing for the emerging part of the business that online represents.

Relevant, meaningful, timely information.

Based on the monthly Brick Meets Click/Mercatus Grocery Shopping Survey,* the report covers the full range of products found at typical grocery stores –- all of the fixed and variable weight items, perishable categories, service departments, etc., and includes:

  • The size of the total market
  • Who shops for groceries online, by age and income group
  • Which channels they shop (traditional grocer, mass, pure-play online, or other)
  • How much they spend and how frequently they order
  • Which receiving methods they use (Pickup, Delivery, or Ship-to-Home)
  • What they value most about the format they use
  • Repeat intent rates

Why you need this report

To strengthen your online grocery business, you need to understand your customers, competitive position, and capabilities in the context of the broader market. This report serves as a single source of perspective about who is shopping online and why from an objective outside source.

In addition, the regular updates on key data points offer valuable evidence to support your internal planning and strategy recommendations.

Purchase options

Several subscriptions options are available for purchase:

  • Single-month subscription
  • Four-month flex subscription will save you money and allows you to choose when to receive each report to best meet your organization’s needs.
  • Annual subscription - Best price: Get a monthly report for 12 consecutive months, starting with the month that you choose.

All options represent a great value, and you won’t find this amount of high quality information, anywhere, or for a better price.

To inquire about pricing and/or start the purchase process for a specific report, please send an email to

*Brick Meets Click/Mercatus Grocery Shopping Survey is an ongoing dependent research initiative created and conducted by Brick Meets Click and sponsored by Mercatus .