BRICK MEETS CLICK: Dedicated to helping conventional grocery retailers define and defend their in-store and online businesses. Our Services/Reports can strengthen your key business strategies and customer offers - whether you're a retailer, brand, or solution provider. more
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The Blog
eGrocery shopper shifts at key formats: Supermarkets, Walmart, Target, and Hard Discounters
Heads up - The average overall base of monthly users in the U.S. has increased by nearly 3 percentage points while the online penetration of Supermarkets declined by 2 points in 2022 compared to 2021 levels. This is just one of many insights in a new report that delves deep into eGrocery shopping patterns at the four major grocery retail formats – Supermarkets, Walmart, Target, and Hard Discount.

The Lookout
August U.S. eGrocery sales climb 8.7% versus year ago to $9.3 billion
As many households engaged in back-to-school activities, the online grocery market in the U.S. grew 8.7% compared to last year, ringing up $9.3 billion in sales for August 2023, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded August 30-31, 2023. Household demand for both Pickup and Ship-to-Home was strong during the month, while Delivery experienced a slowdown in order volume and Mass continued to attract many more customers than Supermarkets.
Featured Paper
eGrocery Dashboard: Total U.S. - Aug 2023 results
The new Aug. dashboard provides a YOY snapshot of
several KPIs from our ongoing research. Need a more comprehensive
picture of the how online grocery is evolving to help your planning and
forecasting? Purchase a subscription to the full report.

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