eGrocery Performance Benchmarking Report - 2026
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eGrocery Performance Benchmarking Report - 2026
How does your eGrocery business stack up against competitors—and where should you allocate resources to drive stronger results in 2027?
If you're a grocery retailer managing a 1P service, you can track your own online sales trends but how you compare to your peers.
To bridge this information gap, Brick Meets Click is inviting qualifying regional grocers to join our 2026 eGrocery Performance Benchmarking initiative.
Built specifically for regional grocers, this invite-only initiative leverages data you already track (including 3P marketplaces), combining it with geo-demographic and causal data to analyze your banner against top-quartile performers.
NEW this year, we are digging deeper into the specific drivers of growth, analyzing:
- Pricing Architecture: 1P, 3P, and in-store price differentials.
- Marketing & Demographics: Local context shaping customer behavior.
- Core Metrics: Monthly active users, order value, and order frequency.
About this research
The Brick Meets Click eGrocery Performance Benchmarking is an annual initiative based on ePOS data provided by participating retailers. The study examines the critical business questions related to improving strategy and execution when operating a first-party ecommerce shopping service.
The study typically analyzes 25+ U.S. regional grocery banners, representing sales across more than 1,200 physical stores. Most of the participating 25 banners also sell eGrocery one or more third-party marketplace such as Instacart, Door Dash, Shipt, etc.
Participation & Pricing
Our GOAL is to include as many regional banners as possible for 2026 and have created two tiers who that they can participate via the option that best fits there needs. The identities of all participating retailers will be hidden.
- Paid Tier: Each participating retailer receives a custom Benchmarking Report featuring tailored strategic recommendations based on a comparative analysis against top-quartile performers, priced to scale with your business size.
- Complimentary Tier: Grocers constrained by tighter budgets can choose to provide their data in a timely manner and receive a focused Benchmarking Report comparing their performance to top-quartile peers. Note: This options does NOT provide any custom/tailored recommendations
If retailers are unable to participate in either of the options listed above, they may purchase the full report after it is published publicly.
Insight-driven advocacy for Grocery
retail success.
