eGrocery Market Share - 2Q25
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In the new 2Q25 edition, see how total eGrocery sales jumped ~23% YOY, reaching $28.3B. These YOY gains were fueled largely by a continued surge in Delivery sales that began in 3Q24, driving a very strong second half of 2024, and surpassing Pickup sales for the third quarter in a row.
How the competition stacks up: The Mass format maintained its sale share of almost 50% while Supermarkets contracted to >26% for 2Q25. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape. Plus, see specific results for Walmart, Target, Club, and Hard Discount.
This quarterly eGrocery Market Share report is valuable because it:
- Focuses on the core eGrocery retail formats - Supermarket, Hard Discount, and Mass (often broken down to Walmart vs.Target).
- Measures market share in multiple ways including by receiving method, retail format, and in some instances by age or income level.
- Leverages a sample size of ~68K household responses collected between April 2022 and June 2025.
Insight-driven advocacy for Grocery
retail success.
