eGrocery Market Share - 1Q24

This new report shows how Mass retailers' strategic emphasis on Pickup and Delivery services, coupled with inflation-driven flight-to-value behaviors, has solidified their dominance in the eGrocery landscape, reshaping consumer preferences and shopping habits.
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This 1Q24 eGrocery Market Share report series is unique and valuable because it:

  • Focuses on core retail formats and receiving methods - Supermarket, Hard Discount, and Mass.
  • Measures market share in multiple ways including by receiving method, retail format, and in some instances by age or income level.
  • Leverages a sample size of nearly 70K household responses.

Thanks to Mercatus for underwriting the cost of the research and report creation.