eGrocery Intel for June ‘24: Deep discounted promotional offers lock in customers and fueled Delivery surges for June as Repeat Intent scores drop YOY, especially with the most frequent customer, thoughts on operational efficiencies, pickup fees, and much more.

Pickup remains the share leader, but deep-discounted membership deals fuel Delivery’s strong monthly results and Ship-to-Home shows steady signs of rebuilding.

The June 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

In this latest episode of the US eGrocery Sales Trend video series, Mark Fairhurst, Chief Growth Officer at Mercatus, David Bishop, Partner at Brick Meets Click jump right into May '24 $6.8 billion in eGrocery sales, which represents a slight decline from one year ago. They explore the seasonal patterns of eGrocery sales, how subscription models can impact customer retention, plus the impact of promotions by Instacart and Walmart on Delivery - plus much more.

The U.S. online grocery market totaled $6.8 billion in sales for May 2024, a 0.4% dip versus last year according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded May 30-31, 2024. Pickup sales slip YOY while Delivery holds steady, likely aided by strong promotional activity aimed at locking customers into annual membership plans.

This May 2024 dashboard offers a year-over-year snapshot of several KPIs from our ongoing shopper research to help you stay updated on the dynamic U.S. eGrocery market. Request a download today.

In this April ‘24 video, Mark Fairhurst of Mercatus Technologies Inc, and David Bishop of Brick Meets Click focus membership and subscription eGrocery programs and the two primary roles these types of programs play in strengthening the online business.

The U.S. online grocery market grew 4.4% for April 2024 versus last year, driven by growth across all three receiving segments, as the monthly sales jumped to $8.5 billion, according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded April 29-30, 2024. The flight-to-value trend continues as Supermarkets served just 30% of active HHs in April 2024 vs. 50% for Mass.

The new April 2024 dashboard provides a YOY snapshot of several KPIs from our ongoing research that we hope you find helpful.

Online sales will grow 3x faster than in-store sales, reaching almost $120 billion in annual sales at the end of 2028. As headwinds slow topline growth for eGrocery sales, Pickup is projected to remain the dominant method, and order frequency will be a key driver of growth according to the newly released 2024 Brick Meets Click/Mercatus 5-Year eGrocery Sales Forecast.