Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S. - 2023
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Report - Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S.
The comprehensive analysis in Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S. delves deep into the four majorgrocery retail formats – Supermarkets, Walmart, Target, and Hard Discount – toprovide you with a detailed picture of how household penetration, spending, andorder frequency for eGrocery orders have shifted between 2021 and 2022 byincome and age groups.
Get a better understanding of your core online customersegments and the value they represent. This report provides evidence that cansupport recommending refinements to how Supermarkets compete online –especially against the lower-priced leaders in the market.
Insights, insights, insights
- The top-line findings reveal that online grocery penetrationgrew slightly for '22, up 0.5% from '21, with 7 in 10 households receiving atleast one eGrocery order during the year.
- Walmart is nipping at the heels ofsupermarkets, engaging the highest share of eGrocery customers in '22 at over 30%,illustrating the growing reach and appeal of its services.
These are just a few of the insights you'll gain fromthis report. It provides an in-depth analysis of customer mix by format, averageorder value, and order frequency.
Methodology
Conducted by Brick Meets Click and sponsored by Mercatus, this report leverages a sample size of more than 42,000 household responses from our 2022 and 2021 monthly Brick Meets Click/Mercatus Grocery Shopping Survey research waves to compute the equivalent annualized measures shared in this report.
This allowed us to analyze the customers’ core purchase patterns across the major retail formats and compare them with each other and with the overall user base.
Pricing
To inquire about pricing and/or start the purchase process for a specific report, please send an email to steve.bishop@brickmeetsclick.com .
Insight-driven advocacy for Grocery
Retail success.
