Maplebear Earnings: Solid Growth Is Underpinned by a Healthy Uptick in Order Volume

Welcome to the April 2025 episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. This month it's about "Membership" and how Regional Grocers can double-down on Curbside Pickup.

UPDATE: The April 2025 dashboard has been relocated to the full monthly report which is available for purchase via Annual, 1-month, and 4-month flex subscriptions available

The new 1Q25 eGrocery Market Share Report shows that online grocery in the U.S. is hotter than ever, with sales jumping 23% year over year in 1Q25. This surpassed the record high set in 4Q24 as Walmart’s lead expands with membership-fueled Delivery growth

Welcome to the March 2025 episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. This video covers many topics including the impact of tariffs, inflation, discounted membership promotions, and cashback incentives.

Online grocery retailing continue to be the midst of its next major growth curve as the numbers show. For April 2025, U.S. eGrocery sales total $9.8 billion, marking a 15% year-over-year increase and the ninth consecutive month where sales exceeded $9.5 billion. 

Online grocery retailing is in the midst of its next major growth curve as the numbers show. In March 2025, U.S. eGrocery sales hit $9.7 billion, marking a 21% year-over-year increase and the eighth consecutive month sales exceeded $9.5 billion. 

The March 2025 dashboard provides a snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services versus last year.

Welcome to the Feb/ 2025 episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. This video covers many topics including several positive KPIs for Supermarkets and Regional Grocers, plus projected growth rate for eGrocery in 2025.

Here's a new episode of US eGrocery Sales Trends. Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click discuss the continued growth of eGrocery sales in Jan. 2025 and how shifting strategies are focused on improving the Delivery experience and driving repeat order and larger baskets.

TU.S. eGrocery capped off 2024 with a record-breaking $30 billion in Q4 sales, marking a 20%+ year-over-year (YOY) increase, according to Brick Meets Click. Growth accelerated sequentially throughout the year, with an explosive surge in demand in the second half—driven largely by the rapid expansion of Delivery services.