From supermarket to stock market, Instacart raises $660 million with IPO

In this new episode of US eGrocery Sales Trends video series, Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click, dive deep into the latest developments in the eGrocery market using August 2024 sales data as a foundation. 

The U.S. online grocery market ended August 2024 with $9.9 billion in monthly sales, a 7% increase over last year as all three fulfillment methods posted YOY sales growth according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded August 30-31, 2024.

The August 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

eGrocery Intel for July ‘24: While promotional offers continue to fuel Delivery surges, knowing your customer segments and focusing on retention become even more important in a market where customers are often looking to trade down and/or find greater value.

The U.S. online grocery market experienced robust growth in July 2024, with sales reaching $7.9 billion, marking a 9.2% increase year-over-year. This surge was primarily driven by a significant expansion in Delivery sales, which jumped by 22%, largely due to sustained promotional efforts.

As Walmart continues to grab more eGrocery market share, Supermarket operators contend with how to adapt to market shifts and better compete.

The July 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

Watch this video to see what can be learned from Walmart's ascension in the U.S. eGrocery Market as it achieved a record 37% share of sales according to the latest U.S. eGrocery Market Share Report powered by data from the Brick Meets Click/Mercatus Grocery Shopping Survey.

eGrocery Intel for June ‘24: Deep discounted promotional offers lock in customers and fueled Delivery surges for June as Repeat Intent scores drop YOY, especially with the most frequent customer, thoughts on operational efficiencies, pickup fees, and much more.

Pickup remains the share leader, but deep-discounted membership deals fuel Delivery’s strong monthly results and Ship-to-Home shows steady signs of rebuilding.