Demand for grocery delivery cools as food costs rise

eGrocery Intel for July ‘24: While promotional offers continue to fuel Delivery surges, knowing your customer segments and focusing on retention become even more important in a market where customers are often looking to trade down and/or find greater value.

The U.S. online grocery market experienced robust growth in July 2024, with sales reaching $7.9 billion, marking a 9.2% increase year-over-year. This surge was primarily driven by a significant expansion in Delivery sales, which jumped by 22%, largely due to sustained promotional efforts.

As Walmart continues to grab more eGrocery market share, Supermarket operators contend with how to adapt to market shifts and better compete.

The July 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

Watch this video to see what can be learned from Walmart's ascension in the U.S. eGrocery Market as it achieved a record 37% share of sales according to the latest U.S. eGrocery Market Share Report powered by data from the Brick Meets Click/Mercatus Grocery Shopping Survey.

eGrocery Intel for June ‘24: Deep discounted promotional offers lock in customers and fueled Delivery surges for June as Repeat Intent scores drop YOY, especially with the most frequent customer, thoughts on operational efficiencies, pickup fees, and much more.

Pickup remains the share leader, but deep-discounted membership deals fuel Delivery’s strong monthly results and Ship-to-Home shows steady signs of rebuilding.

The June 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

In this latest episode of the US eGrocery Sales Trend video series, Mark Fairhurst, Chief Growth Officer at Mercatus, David Bishop, Partner at Brick Meets Click jump right into May '24 $6.8 billion in eGrocery sales, which represents a slight decline from one year ago. They explore the seasonal patterns of eGrocery sales, how subscription models can impact customer retention, plus the impact of promotions by Instacart and Walmart on Delivery - plus much more.

The U.S. online grocery market totaled $6.8 billion in sales for May 2024, a 0.4% dip versus last year according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded May 30-31, 2024. Pickup sales slip YOY while Delivery holds steady, likely aided by strong promotional activity aimed at locking customers into annual membership plans.