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U.S. eGrocery Market Forecast - 2024

The new five-year forecast examines how online sales are expected to change each year through 2028 and includes outlooks for total grocery sales (in-store and online). The eGrocery projections are further segmented by Pickup, Delivery, and Ship-to-Home – with an emphasis on Pickup and Delivery.
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This annual projection provides a five-year outlook on grocery sales in the U.S, examining how grocery sales are expected to change each year from 2024 through 2028. Starting with a projection for total grocery sales, the report then presents projected sales based on in-store versus online shopping. The online segment is further divided into the three ways that households can receive online orders – Pickup, Delivery, and Ship-to-Home – with an emphasis on Pickup and Delivery.