The U.S. online grocery market grew 4.4% for April 2024 versus last year, driven by growth across all three receiving segments, as the monthly sales jumped to $8.5 billion, according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded April 29-30, 2024. The flight-to-value trend continues as Supermarkets served just 30% of active HHs in April 2024 vs. 50% for Mass.

The new April 2024 dashboard provides a YOY snapshot of several KPIs from our ongoing research that we hope you find helpful.

Online sales will grow 3x faster than in-store sales, reaching almost $120 billion in annual sales at the end of 2028. As headwinds slow topline growth for eGrocery sales, Pickup is projected to remain the dominant method, and order frequency will be a key driver of growth according to the newly released 2024 Brick Meets Click/Mercatus 5-Year eGrocery Sales Forecast.

This month Mark Fairhurst from Mercatus and David Bishop of Brick Meets Click change up the approach in their discussion of the March '24 results and reflect on what's changed since March '20 and the start pandemic.

The new March 2024 dashboard provides a YOY snapshot of several KPIs from our ongoing research that we hope you find helpful.