What key drivers will reshape food shopping in coming years? When we
asked the experts on BMC’s Food Segment team, we got four
thought-provoking responses:
Larry Kaagan says that science is changing
our understanding of food.
Martha Roberts is thinking about the impact
of social trends.
Krysten Hommel imagines creating feedback loops that
use shoppers’ own data to add value.
Jeff Dlott describes how his
feedback loop is changing his shopping patterns.
All belong to Food
Foresight’s Blue Ribbon Panel, an organization that develops trends
intelligence for the food and agriculture industries. Here, we weave
together some of the common themes repeated across their responses to
give you peek around the corner at what’s coming. more
Many retailers are adding an online component to their business these
days, but you don’t often get a chance to see the process through the
eyes of the business leader who decided to make it happen. Today BMC talks
to one innovative retailer who did just that in order to grow her
business. Four and a half years ago Deborah Leydig opened Norton’s USA
in a former livery barn. The store sells only American-made goods. She
began selling online about eighteen months ago. more
When Tim Dorgan first suggested teaching a class in shopper
marketing, circa 2005, he was advised that the idea sounded more like a lecture
than a class. Last year, he offered that class to students in the integrated
marketing communications program at Northwestern’s Medill School – and the new
course opened with a waiting list. Shopper marketing’s influence is growing,
and its focus on the shopping experience is aligning brand, retailer, and shopper
interests in new ways. We caught up with Tim between his day job (he runs
Peapod’s interactive business and manages the company’s e-merchandising) and
his teaching responsibilities at Medill to talk about the new course. more
What do the challenges of the brick meets click space look like to
independent grocers? They look a lot like the challenges the big chains
face, according to BMC Black Belt Mike Spindler. Mike attended the NGA
convention in Las Vegas last week, and we asked
him to share his perspective on key takeaways related to the digital
side of grocery shopping for these food retailers. more
When do shoppers go digital and when do they go to the store? The answer
to this question has important implications for retailers. At Brick Meets Click, we like
to seek out real shoppers and talk with them in depth about how they
shop and why they make the choices they do. It helps us understand where
shoppers find value, where they struggle, and where there may be
opportunities for retailers to better serve them. This time we sat down
with Jackie, a stay-at-home mother of two in her early 30s. more
It's the online forum we host about how technology its impacting the shopping experience.
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What key drivers will reshape food shopping in coming years? When we
asked the experts on BMC’s Food Segment team, we got four
thought-provoking responses:
Many retailers are adding an online component to their business these
days, but you don’t often get a chance to see the process through the
eyes of the business leader who decided to make it happen. Today BMC talks
to one innovative retailer who did just that in order to grow her
business. Four and a half years ago Deborah Leydig opened Norton’s USA
in a former livery barn. The store sells only American-made goods. She
began selling online about eighteen months ago. more
When Tim Dorgan first suggested teaching a class in shopper
marketing, circa 2005, he was advised that the idea sounded more like a lecture
than a class. Last year, he offered that class to students in the integrated
marketing communications program at Northwestern’s Medill School – and the new
course opened with a waiting list. Shopper marketing’s influence is growing,
and its focus on the shopping experience is aligning brand, retailer, and shopper
interests in new ways. We caught up with Tim between his day job (he runs
Peapod’s interactive business and manages the company’s e-merchandising) and
his teaching responsibilities at Medill to talk about the new course. more
What do the challenges of the brick meets click space look like to
independent grocers? They look a lot like the challenges the big chains
face, according to BMC Black Belt Mike Spindler. Mike attended the NGA
convention in Las Vegas last week, and we asked
him to share his perspective on key takeaways related to the digital
side of grocery shopping for these food retailers. more
When do shoppers go digital and when do they go to the store? The answer
to this question has important implications for retailers. At Brick Meets Click, we like
to seek out real shoppers and talk with them in depth about how they
shop and why they make the choices they do. It helps us understand where
shoppers find value, where they struggle, and where there may be
opportunities for retailers to better serve them. This time we sat down
with Jackie, a stay-at-home mother of two in her early 30s. more
It's the online forum we host about how technology its impacting the shopping experience. 
BMC delivers the strategic insight and guidance that retailers, suppliers, and technology providers need to drive growth by better meeting shopper needs in today’s multi-channel environment. 
