Last year's interview with Bill Davis on "Defining omnichannel retail"
was a great way to start the dialogue about this significant shift, and in
fact it's one of our most-viewed blogs. Now it's time to take the
conversation to the next level – requirements for execution. Here, Davis shares
the learnings he’s gleaned from his work on a number of omnichannel transition
projects – specifically related to the focus, effort, and time required for a
retailer to make the transition successfully.
There’s a lot of power in the idea that a properly defined
problem is more than half solved. So: Why are so many retailers still in the
doldrums 5 years after the “great recession” has ended? Four factors are called
out in a recent Fortune article. It's a good start, but we think there’s more to the story.
Every retailer wants a straightforward way to jumpstart the
sales of underperforming stores or maybe their entire chain. This 12-minute presentation is
an easy way to see if the growth platforms in The Playbook for Success
can be of value to your company.