is a challenge for retailers when it comes to personalization using
digital connections: How do you reach enough shoppers to have a measurable
impact on sales? But if personalization stays focused on the transactional instead of on building
relationships, a lot of the value is lost.
So far, most of the retail food sector’s attention to technology has
focused on helping people execute “traditional” shopping activities
quicker and easier –
building shopping lists, personalizing circulars, offering digital
coupons – but there are signs that much bigger changes are on
the way. Here's what I see.