Welcome to Brick Meets Click

We leverage digital technology's impact on food shopping to create competitive advantage and growth for our clients.

What's New

The Lookout

Kroger's RSI enterprise IT system: digitizing the store

Given the challenges facing today’s retailers, it’s worthwhile shining a light on Kroger’s leadership role in developing a new Retail Site Intelligence IT architecture. It will serve as the foundation for a broad range of retail innovations that give Kroger the ability to digitize the store and improve the shopping experience.

The Blog

Food shopping & digital tech: Are we thinking boldly enough?

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.

Papers

Making Retail Personalization More Relevant