Welcome to Brick Meets Click
Delivering the strategic insight and guidance that retailers, suppliers, & technology providers need to drive growth by meeting shopper needs in a multi-channel environment.
A lot can be learned from the smart way John Lewis took control of evaluating new shopper-facing technology in 2012. Fiona Briggs describes how the retailer invited 30 British technology companies to put forth solutions to just three business challenges in this NACSonline article.
Technology and new retail analytics are transforming even basic parts of the retail business - from reducing wait times at checkout to managing out of stocks. In this interview with Jan Davis, we dig into pedestrian tracking - one of those “behind the scenes” operations that's being transformed by new technology and analytics.