The growth
of digital media has expanded the communication options available to
retailers, but more importantly, it has created powerful new synergies for more fully integrating sales
promotion and marketing into an effective shopper marketing program. These synergies couldn’t happen at a better time,
since the effectiveness of traditional print media has eroded, creating a growing
“communications gap” between some retailers
and their shoppers. Here are six
calls-out for actions retailers can take to maximize the synergies, and two resources that will help them plot their course. more
The magnitude and rate of change we're involved in today is unprecedented. Mobile devices are permanently changing the fabric of our lives. And speed is changing the way we make decisions. Tom Van Aman has thought longer and harder than almost anyone we know about change, and these are among the topics he brought up when we invited him to a free-wheeling discussion about what's happening today and how it will affect the future. more
Food prices strongly affect the growth of the overall market, as well as the growth available to individual companies. We turned to Brian Todd, President of The Food Institute, to get the most up-to-date facts on food prices as well as expert foresight. Brian is a long-time food professional and is frequently quoted on the outlook for food prices and other issues related to food from farm to fork. more
The bleak title of the article about the 2012 Supermarket News Analyst Roundtable was “Grim Prognosis,” but there are some “silver lining” opportunities that are worth considering by any food retailer who is serious about growing their business. The analysts provided some pointers to areas where supermarkets may be able to grow. We call out six of them, and offer a couple of ways to approach each one. more
In London last month, I had a chance to catch up with Marc de Speville,
who watches retail in Europe for Redburn, Europe’s leading independent
equities broker. When he shared his observations about how food and
electronics retailers were responding to the multi-channel trend, I was
struck by how brick-and-mortar retailers who sell such different products were starting to focus on leveraging the inherent advantages they have
over pure online players. For grocers, de Speville sees an opportunity
to break out of a capital-intensive business model. In electronics, he
sees Europe’s largest retailer leveraging physical locations while
minimizing price differentials. With his permission, I’ve summarized
our pub talk below. more
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The growth
of digital media has expanded the communication options available to
retailers, but more importantly, it has created powerful new synergies for more fully integrating sales
promotion and marketing into an effective shopper marketing program. These synergies couldn’t happen at a better time,
since the effectiveness of traditional print media has eroded, creating a growing
“communications gap” between some retailers
and their shoppers. Here are six
calls-out for actions retailers can take to maximize the synergies, and two resources that will help them plot their course. more
The magnitude and rate of change we're involved in today is unprecedented. Mobile devices are permanently changing the fabric of our lives. And speed is changing the way we make decisions. Tom Van Aman has thought longer and harder than almost anyone we know about change, and these are among the topics he brought up when we invited him to a free-wheeling discussion about what's happening today and how it will affect the future. more
The bleak title of the article about the 2012 Supermarket News Analyst Roundtable was “Grim Prognosis,” but there are some “silver lining” opportunities that are worth considering by any food retailer who is serious about growing their business. The analysts provided some pointers to areas where supermarkets may be able to grow. We call out six of them, and offer a couple of ways to approach each one. more
