Monthly U.S. eGrocery Sales Report - March 2024

The new March 2024 edition of our monthly eGrocery sales and shopper report features insights about sales and shopper trends driving the total $8.0 billion of sales captured across the Pickup, Delivery and Ship-to-Home segments in the U.S. Market. See how Supermarkets, Mass retailers, Hard Discounters and Amazon stack up and get updates on online spending, order frequency and size of the active customer base.

EGROCERY MONTHLY SALES REPORT

Understanding the eGrocery Shopper

This report provides a detailed analysis of online grocery shopping sales, behaviors, and offers insights into the market dynamics that are critical for strategic planning and operational adjustments.

Market Sizing Analysis

Understand the breadth of the online grocery market, including a breakdown of total market value.

Demographic Insights

Understand the breadth of the online grocery market, including a breakdown of total market value.

Shopping Channels

Learn about the preferred shopping channels, whether traditional grocers, mass retailers, pure-play online stores, or others.

Spending Patterns

Analyze how much consumers spend and their ordering frequency.

Receiving Preferences

Discover which distribution methods are favored by online shoppers, including Pickup, Delivery, and Ship-to-Home options.

Value Perceptions

Uncover what shoppers value most about their chosen shopping formats.

Repeat Intent Rates

Measure customer satisfaction and loyalty through repeat intent rates.

Why the eGrocery Monthly Sales Report Is Essential

This report provides a holistic view of the online grocery shopper, combining market size, shopper demographics, spending habits, and more, enabling you to:

Refine Your Strategy

Tailor your online offerings and marketing strategies based on deep market insights.

Competitive Analysis

Position your business competitively by understanding the broader market dynamics.

Strategic Planning

Utilize up-to-date data to inform your business planning and strategic development.

What Data the Report Offers

Section 1

Sales Trends

Monthly Online Sales for Groceries

Monthly Online Sales for Groceries By Receiving Method

Share of Online Grocery Sales by Receiving Method

Online Share of Total Grocery Spending during the Past Week

Online Share of Total Grocery Spending during the Past Week by Market Type

Online Share of Total - Grocery Spending during the Past Week by  Age Group

Online Share of Total Grocery Spending during the Past Week by Income Groups

Section 2

Components of Sales

Household Usage

Households Purchasing Groceries Online during the Past Month

Households Purchasing Groceries Online Based on Order Recency

Monthly Active Users of Online Grocery Shopping by Age Group

Monthly Active Users of Online Grocery by Receiving Method

Monthly Active Users of Online Grocery by Retail Format

Methods Used by Monthly Active Users to Receive Grocery

Orders during Past Month

Combination of Methods Used to Receive Online Grocery Orders during Month

Share of Monthly Active Users Engaged with Receiving Method by Age Group

Share of MAUs Who Bought Groceries Online from Grocery & Mass during the Month

Section 2

Components of Sales (cont.)

Order Activity

Online Grocery Orders Placed per MAU during the Past Month

Distribution of MAUs by Number of Online Grocery Orders during  Past Month

Monthly Online Grocery Order Frequency per MAU by Market Type

Monthly Order Frequency per MAU Engaged with Various  Retail Formats

Share of Online Grocery Orders by Receiving Method

Monthly Online Grocery Order Share by Market Type

Average Order Value

Average Order Value by Receiving Method

Average Order Value for Delivery & Pickup (Combined)

Average Order Value for Ship-to-Home

Average Order Value for Delivery & Pickup (Combined) by  Customer Type

Section 3

Causal Factors

Repeat Order Intent

Likelihood to Use Most Recent Grocery or Mass Delivery/Pickup Service Again

Likelihood to Use Delivery/Pickup Service Again By Customer Type: Grocery & Mass

Likelihood to Use Most Recent Delivery/Pickup Service Again:  Grocery vs. Mass

Likelihood to Use Delivery/Pickup Service Again by Customer Type: Grocery & Mass

Memberships/Subscriptions

Most Important Criteria: Pickup/Delivery –Grocery

Most Important Criteria: Pickup/Delivery –Mass

Subscription Offers

Choose from flexible subscription options to suit your business needs.

Consultation Session

Each subscription comes with a consultation session with one of our experts, allowing you to discuss the findings and how they apply to your specific context.

Priority Access

Be among the first to receive notice of new editions of the report, offering you early insights into emerging market dynamics.

Single-Month

Dive into the latest trends with a one-off report.

Four-Month Flex

Optimize your insights acquisition with the flexibility to choose when you receive each report, saving costs while staying informed.

Twelve-month

Ensure you're always ahead of the curve with the best value package, receiving a monthly report for 12 consecutive months starting from your subscription month.

Additional Resources

Videos & Podcasts

Video: eGrocery Insights - March 2024

eGrocery Lookout

March 2024 U.S. eGrocery sales total $8.0 billion, flat versus year ago

eGrocery Dashboard

eGrocery Dashboard: Total U.S. March 2024

Blog

4 reasons why grocers who compete online need a broader view of the eGrocery market

Get Started

To learn more about subscription prices or to initiate your purchase, please contact us. Discover the strategic advantage that comes from understanding the U.S. eGrocery market inside and out with the Monthly eGrocery Report.

Monthly U.S. eGrocery Sales Report - March 2024

EGROCERY MONTHLY SALES REPORT

Understanding the eGrocery Shopper

Market Sizing Analysis

Demographic Insights

Shopping Channels

Spending Patterns

Receiving Preferences

Value Perceptions

Repeat Intent Rates

Why the eGrocery Monthly Sales Report Is Essential

Refine Your Strategy

Competitive Analysis

Strategic Planning

What Data the Report Offers

Sales Trends

Sales Trends

Components of Sales

Household Usage

Components of Sales (cont.)

Order Activity

Average Order Value

Causal Factors

Memberships/Subscriptions

Subscription Offers

Consultation Session

Priority Access

Single-Month

Four-Month Flex

Twelve-month

Additional Resources

Video: eGrocery Insights - March 2024

March 2024 U.S. eGrocery sales total $8.0 billion, flat versus year ago

eGrocery Dashboard: Total U.S. March 2024

4 reasons why grocers who compete online need a broader view of the eGrocery market

Get Started

Reports

eGrocery Monthly Sales

eGrocery Sales Forecast

eGrocery Market Share

eGrocery Shopper Profiles

eGrocery Performance Benchmarking

Insights

eGrocery Lookout

eGrocery Dashboard

Videos & Podcasts

Blog

Papers