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Six actions that will maximize your digital shopper marketing

Red arrow 2The growth of digital media has expanded the communication options available to retailers, but more importantly, it has created powerful new synergies for more fully integrating sales promotion and marketing into an effective shopper marketing program. These synergies couldn’t happen at a better time, since the effectiveness of traditional print media has eroded, creating a growing “communications gap” between some retailers and their shoppers. more

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