To gain more insight into the shopping patterns of digital shoppers today, we
sat down for an in-depth interview with a shopper who has shifted the majority
of her purchasing online. Debra is a mom with a full-time job outside the home.
Her husband does the food shopping, and she does the rest of the household's
routine purchasing. By looking at the factors
influencing her shopping, we can see more clearly what both online and brick and
mortar retailers must do to better serve modern shoppers. This is less about
keeping up with the competition and more about understanding and responding to
the shopper. It's important to note that online shopping gave her ways to
address needs that would otherwise have continued to be "latent" and would probably have gone unnoticed, or at least
underappreciated. Check out the ten influences that we
found shaping her shopping behavior. more
We first pointed readers to Andrew Stein's exciting idea for a radically new operating platform for commerce in an April Lookout. Now, we sit down to talk with him about it. The idea, which he first outlined An April 15 SteinVox blog, involves combining customer and merchant data (like the information Groupon collects) to build a platform capable of monitoring and reporting on retail activity in real time. How would real-time analytics change the shopping experience? What would shoppers have to do to to get the benefits? How would the platform benefit merchants? Read on for a peek at what the future of shopping might look like. more
A healthy-eating wave is building in the US as more and more people
learn how diet and lifestyle influence their health. In fact, growing
awareness of the connection between diet and chronic disease is the main
reason why people are shopping for healthier foods, according to the
Tufts University Health and Nutrition letter. BMC’s Health and Wellness
segment team members – Ray Stone, Brian Joyce, Dave Nazaruk, Roy White, and Ken Witte – have been thinking about how
supermarkets can catch this wave.
more
Bear with me while I talk about baseball, basketball, and medicine before getting to retail. And spoiler alert: In the end, I’m going to ask you to participate in a survey about where we are with big data and retailing. Well before Brad Pitt played him in Moneyball, I heard Billy Bean talk. I was impressed with how his creative use of data changed the game for the Oakland A’s then, and I realize now that he was one of the early evangelists for big data. Not because he used more data than other big league managers, but because he used it differently. more
Ann Zimmerman’s recent article on “showrooming” in the Wall Street Journal provoked a wide range of reader comments. I found them fascinating for their range, passion, and frankness. When shoppers go to the store to “try” before they buy online, is it bad for brick-and-mortar retailers? Sure, but let’s not get stuck there. Instead, let’s listen to them talk about the changing shape of their shopping experience. more
It's the online forum we host about how technology its impacting the shopping experience.
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BMC delivers the strategic insight and guidance that retailers, suppliers, and technology providers need to drive growth by better meeting shopper needs in today’s multi-channel environment.
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We first pointed readers to Andrew Stein's exciting idea for a radically new operating platform for commerce in an April Lookout. Now, we sit down to talk with him about it. The idea, which he first outlined An April 15 SteinVox blog, involves combining customer and merchant data (like the information Groupon collects) to build a platform capable of monitoring and reporting on retail activity in real time. How would real-time analytics change the shopping experience? What would shoppers have to do to to get the benefits? How would the platform benefit merchants? Read on for a peek at what the future of shopping might look like. more
A healthy-eating wave is building in the US as more and more people
learn how diet and lifestyle influence their health. In fact, growing
awareness of the connection between diet and chronic disease is the main
reason why people are shopping for healthier foods, according to the
Tufts University Health and Nutrition letter. BMC’s Health and Wellness
segment team members – Ray Stone, Brian Joyce, Dave Nazaruk, Roy White, and Ken Witte – have been thinking about how
supermarkets can catch this wave.
more
Bear with me while I talk about baseball, basketball, and medicine before getting to retail. And spoiler alert: In the end, I’m going to ask you to participate in a survey about where we are with big data and retailing. Well before Brad Pitt played him in Moneyball, I heard Billy Bean talk. I was impressed with how his creative use of data changed the game for the Oakland A’s then, and I realize now that he was one of the early evangelists for big data. Not because he used more data than other big league managers, but because he used it differently. more
Ann Zimmerman’s recent article on “showrooming” in the Wall Street Journal provoked a wide range of reader comments. I found them fascinating for their range, passion, and frankness. When shoppers go to the store to “try” before they buy online, is it bad for brick-and-mortar retailers? Sure, but let’s not get stuck there. Instead, let’s listen to them talk about the changing shape of their shopping experience. more
It's the online forum we host about how technology its impacting the shopping experience. 
BMC delivers the strategic insight and guidance that retailers, suppliers, and technology providers need to drive growth by better meeting shopper needs in today’s multi-channel environment. 
