We honor all of his contributions to the grocery industry.
Recognized as one of the retail food industry’s preeminent advisors, Bill was involved in research and consulting for several decades with a concentration on the new issues and developments impacting this business.
Bill co-founded Brick Meets Click in 2011 with Steve Bishop. Since its inception, Brick Meets Click has focused on analyzing the forces driving change in food and grocery retailing and providing practical guidance on how to respond effectively. The company's services and thought leadership help organizations successfully navigate the changing food retail ecosystem and leverage disruptive business innovations, from online grocery to new formats and hard discounters.
In September 2020, Bill was inducted into the Private Label Hall of Fame in recognition of his contributions to the growth of the industry.
Early in his career Bill was Vice President of Research at the Supermarket Institute (now FMI). Later, he founded Willard Bishop Consulting and led major studies on new store formats, pricing strategy, direct store delivery, and loyalty marketing. He also helped create the supermarket-focused Coca-Cola Retailing Research Council (CCRRC) and convenience retail-focused NACS/CCRRC.
Bill earned a PhD in Agricultural Economics and Marketing from Cornell University. He has taught Marketing Channels at Northwestern University’s Kellogg School of Management, and also served on the Boards for Raley’s Fine Foods and The Food Institute.
