How the online grocery market is shifting: What the industry needs to know in 2018

This new 2018 shopper research report lays out a customer-focused framework for understanding how online grocery shopping is developing for supermarkets, Amazon, and several other provider types.

Here are the report's top line findings:

The share of groceries bought online is growing at a brisk pace.
Most of the near-term growth in spending will come from the approximately one-third households that already buy some groceries online.
Higher spending per trip is driving online growth today – not household penetration or order frequency.
Most grocery shoppers concentrate their online spending.
There’s no guarantee online grocery shoppers will stick with the same service.
Amazon already holds a dominant position in grocery, and Prime will help it increase share of spending.

These findings are based on a survey of nearly 5,000 US households. Taken together, they provide a clearer picture of what’shappening at the national level, what's driving online grocery growth, and why Amazon Prime is the Trojan horse everyone should be watching.

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