eGrocery Lookout: Market Trends

March 2024 U.S. eGrocery sales total $8.0 billion, flat versus year ago

The overall U.S. online grocery market ended March with total monthly sales of $8.0 billion, holding steady compared to a year ago, according to the most recent Brick Meets Click/Mercatus Grocery Shopper Survey fielded March 29-30, 2024.

2023 U.S. eGrocery sales total $95.8 billion, slipping 1% versus prior year

The U.S. online grocery market finished 2023 with $95.8 billion in total sales, down 1.2% compared to 2022, according to the annualized results from the monthly Brick Meets Click/Mercatus Grocery Shopper Survey. A decline in order frequency by online grocery shoppers was the primary factor driving the lower sales in 2023.

May 2021: Total U.S. Online Grocery Sales hit $7.0 billion, down 16% vs prior year

The U.S. online grocery market finished May with $7.0 billion in sales, as 66.8 million households placed an average of 2.8 online grocery orders during the month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey* fielded May 28-30, 2021. Ths new research shows the market retains 70% of incremental pre-COVID gains versus record-high levels and the degree of cross-shopping between grocery and mass retail services grows.

Walmart's market share in U.S. eGrocery reaches record high in Q2 2023

The market is shifting as consumers adapt to challenging financial conditions according to Measuring the Online Grocery Market: eGrocery Share in the U.S., a report released in early September 2023. Flight-to-value behaviors are visible in how households are adjusting the way they buy groceries online.

Total U.S. eGrocery Sales for May 2022 Up Almost 2% Versus Last Year to $7.1 Billion

Total online grocery sales finished the month of May at $7.1 billion, 1.7% higher versus a year ago, as inflation is motivating many customers to adapt where and how they shop online for groceries, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded May 28-29, 2022.

Third Quarter Ends with Mixed Results for eGrocery Sales

Total U.S. online grocery sales in September declined 3% year over year to $7.8 billion according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded September 29-30, 2022. However, the ongoing research initiative reported that third quarter online grocery sales for 2022 gained nearly 4% to $24.1 billion compared to 2021, driven by significant gains in Delivery and to a lesser degree Pickup.

Sept U.S. eGrocery sales down 3% versus year ago to $7.5 billion

The online grocery market in the U.S. declined 3.1% in September versus last year, ending the month with $7.5 billion in sales, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded September 29-30, 2023. Declines in order frequency and spending per order contributed to the drop while an expanded base of monthly users softened the slip in overall sales and signaled continued interest in buying groceries online.

Sept 2021: U.S. Online Grocery Sales total $8.0 Billion

The U.S. online grocery market generated $8.0 billion in sales during September, driven by $6.4 billion from the pickup/delivery segment and $1.7 billion from ship-to-home, reported the Brick Meets Click/Mercatus Grocery Shopping Survey fielded September 28-29, 2021.

Online Grocery Delivery & Pickup Scorecard: March 2020 - How do you compare?

Our just completed consumer research documents the the surge in online grocery resulting from the COVID-19 health crisis: 31% of U.S. households (about 39.5 M consumers) have used an online grocery delivery or pickup service during the past month compared to 13% (16.1 M consumers) in August of 2019. This March 2020 scorecard summarizes the impact on five key performance metrics: sales, spend, orders, customers, and order frequency.

Oct 2023: U.S. eGrocery sales up 5% versus year ago to $8.2 billion

The U.S. online grocery market increased by 5.0% versus last year, ending October with $8.2 billion in sales, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded October 30-31. Higher average order values (AOVs), especially in Delivery, offset a slowdown in total order volume for the month.

Oct 2021: U.S. Online Grocery Sales Stabilize at $8.1 Billion

The U.S. online grocery market generated $8.1 billion in sales during October, driven by $6.4 billion from the pickup/delivery segment and $1.7 billion from ship-to-home, reported the Brick Meets Click/Mercatus Grocery Shopping Survey.

Oct. '22 U.S. eGrocery Sales hold steady at $7.8 billion month-over-month but down 3% year-over-year

The U.S. online grocery market finished October with $7.8 billion in total sales, down 3% compared to a year ago and flat versus the prior month, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded October 28-29, 2022. While October's year-over-year decline was similar to the prior month, October's results were driven by different factors that were not evenly distributed across the leading retail formats like Mass and Grocery.

Nov 2021: U.S. Online Grocery Sales Reach $8.6 Billion, up 6% YOY

The U.S. online grocery market generated $8.6 billion in sales during November, which includes $7.0 billion from the pickup/delivery segments and $1.6 billion from ship-to-home, reported the Brick Meets Click/Mercatus Grocery Shopping Survey fielded November 29-30, 2021.

Nov 2020 Online Grocery Scorecard: Customer & sales mix shift toward delivery & pickup

US grocery delivery and pickup sales for November 2020 totaled $5.9 billion, up 3.6% from August’s $5.7 billion. The customer and sales mix are shifting toward delivery and pickup services, and intent to make a repeat purchase reached a record high according to the New November 2020 Brick Meets Click/Mercatus Grocery Shopping Survey.

Nov. 2023: U.S. eGrocery sales total $8.1 billion, up 5% vs. last year

The U.S. online grocery market posted $8.1 billion in total monthly sales for November, up 5.2% compared to last year’s $7.7 billion, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded November 29-30, 2023. Delivery continues to outperform Pickup, and competitive pressures grow as Mass overtakes Supermarkets as the primary store for grocery purchases in November.

Nov. '22 U.S. eGrocery Sales Total $7.7 Billion, a 10% Drop Versus Year Ago

The U.S. online grocery market finished November with $7.7 billion in total sales, down 10% compared to a year ago, and less than 2% lower compared with the $7.8 billion reported for the two prior months, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded November 29-30, 2022.

May U.S. eGrocery sales down 3.4% versus year ago, finishing at $6.9 billion

The U.S. online grocery market finished May with $6.9 billion in total sales, down 3.4% compared to last year’s $7.2 billion. Pickup defied the downward trend and was only segment with YOY growth as it captured its largest sales share to date, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded May 30-31, 2023.

May 2020 Online Grocery Scorecard: New record highs for sales & HH penetration

In our third month of monitoring Covid-19's impact on online grocery shopping, the key metrics for online grocery fulfilled by delivery or pickup continue to climb. Sales, household penetration, the number of orders, and order frequency continue to grow according to May's Brick Meets Click/Mercatus Grocery Shopping Survey.

March 2021: Total U.S. Online Grocery Sales hit $9.3 billion, up 43% vs prior year

The U.S. online grocery market finished March with $9.3 billion in sales, a return to January’s record spending levels, as over 69 million households placed an average of 2.8 online orders during the month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey* fielded Mar. 26-28, 2021. Our new research shows how a year of accelerated growth has disrupted even online grocery.

Mar 2022 U.S. Online Grocery: Total sales reach $8.7 billion, down 6% vs last year

In March, total U.S. online grocery sales pulled back 6% to $8.7 billion versus March 2021’s record high of $9.3 billion according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded March 28-29, 2022. Total sales for 1Q 2022 ($8.5B in January and $8.7B for February and March) finished just 2.5% lower compared to a year ago.

Mar. 2023 U.S. eGrocery Sales total $8 billion, down 7.6% vs. year ago

The U.S. online grocery market in March posted $8.0 billion in total sales, down 7.6% compared to last year, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded March 30-31, 2023. The year-over-year decline was driven by the large core eGrocery segments of Delivery and Pickup, which contracted 7.4% and 8.5% respectively, as well as Ship-to-Home which fell 5.9%.

June U.S. eGrocery sales total $7.2 billion, up 6% versus prior year

Total U.S. online grocery sales in June climbed 6% year over year to $7.2 billion, and for the second quarter, eGrocery posted $22.4 billion in sales, a gain of 1% compared to 2Q 2021, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded June 29-30, 2022. Q2 results finished 1% higher YOY as eGrocery services and shoppers’ behaviors evolve.

June 2023 U.S. eGrocery sales slip 1.2% versus year ago to $7.1 billion

The U.S. online grocery market finished June with $7.1 billion in total sales, down 1.2% compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded June 29-30, 2023. Although more HHs bought groceries online in June than last year, these users completed fewer orders during the month and average order values (AOV) had mixed results across the segments.

June 2021: Total U.S. Online Grocery Sales hit $6.8 billion, down 23% vs prior year

The U.S. online grocery market finished June with $6.8 billion in sales, as 63.5 million HHs placed an average of 2.7 online grocery orders during the month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded June 27-28, 2021. While the total market contracted, pickup’s dominance continued to strengthen, and the degree of online grocery cross-shopping between Grocery and Mass retail services remained near all-time high.

June 2020 Online Grocery Scorecard: Growth in sales & HH penetration continues

Many key performance metrics related to online grocery delivery and pickup activity climbed steadily in June, according the June 2020 Brick Meets Click/Mercatus Grocery Shopping Survey. The growth illustrates that the use of online grocery delivery and pickup services is becoming a more integral part of how a broader base of consumers shop, as both order frequency and household penetration continue to increase.

July U.S. eGrocery sales slide 7% versus year ago to $7.2 billion

The U.S. online grocery market posted $7.2 billion in total sales, down 7.0% compared to last year, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded July 29-30, 2023. This month’s downtrend was seen across all three receiving methods and was driven by a pullback in order frequency plus constrained spending per order, despite a larger base of monthly active users (MAUs) than the prior year.

July U.S. eGrocery sales climb 17% versus year ago to $7.8 billion

Total U.S. online grocery sales for July jumped 17% year over year to $7.8 billion, driven by inflationary pressures and strong demand for Delivery and Pickup services triggered by ongoing COVID concerns, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded July 29-30, 2022.

July 2021: Total U.S. Online Grocery Sales hit $6.7 billion, down 2% month over month

The U.S. online grocery market generated $6.7 billion in sales during July, as ship-to-home sales declined to $1.4 billion while the combined pickup/delivery segment remained steady at $5.3 billion for the third straight month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded July 28-29, 2021. The overall sales decline in July was caused by two factors: a decrease in spending per order and a slight drop in monthly order frequency, which were partially offset by an increase in the number of monthly active users (MAU).

Jan 2022 U.S. Online Grocery Results: Pickup Defied Downward YOY Sales Trend

The U.S. online grocery market generated $8.5 billion in sales and accounted for nearly 12% of total grocery spending during January, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded January 29-30, 2022. Total sales were down 8% versus the prior year with mixed results across the three receiving methods (Pickup, Delivery, and Ship-to-Home). Only Pickup made sales gains, growing almost 2% to $4.0 billion.

Jan 2021 Results: Total Online Grocery Sales Reach $9.3 Billion

Total US grocery online grocery sales for January 2021 hit $9.3 billion, up 15% from November, as more than 69.7 million U.S. households placed on average 2.8 orders across delivery, pickup and ship-to-home. The delivery and pickup segments captured $7.1 billion sales, accounting for 77% of total online sales.

Jan. 2023 U.S. eGrocery Sales Dip 1.2% from Year Ago to $8.4 Billion

The U.S. online grocery market finished January with $8.4 billion in total sales, down 1.2% compared to last year, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded January 30-31, 2023.

Gauging the impact/demand of ultrafast grocery delivery options

Who really wants 10-minute grocery delivery? Most grocers do not, and most customers only want it occasionally. However, when these customers have an immediate need, it can be a lot better than a trip to the store – and “the convenience of immediacy” will accelerate these consumers’ use of online shopping for groceries.

Feb 2022 U.S. Online Grocery: Total sales reach $8.7 billion, up nearly 9% vs last year

The total U.S. online grocery market generated $8.7 billion in sales during February, a gain of 8.5% compared to the same period a year ago, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded February 26-27, 2022. Year-over-year analysis shows Pickup continued to capture the largest share of total online grocery sales at 47%, while Delivery captured 37% and Ship-to-Home dropped to 16%.

Feb 2021 Results: Online Grocery Sales Total $8.0 Billion

Total US grocery online grocery sales pulled back to $8.0 billion for February, a 14% drop from January, as fewer households went online for groceries and placed a slightly lower number of orders versus prior month according to the newest Brick Meets Click/Mercatus Grocery Shopping Survey. The combined delivery/pickup segments captured $6.1 billion sales, accounting for more than 75% of total online sales in a market where the customer and sales mix continue to shift toward pickup services.

Feb. 2023 U.S. eGrocery Sales total $8.8 Billion, up 1.5% YOY

The U.S. online grocery market finished last month with $8.8 billion in total sales, up 1.5% compared to last year, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded February 26-27, 2023.

eGrocery Benchmarks Part 3: Top-Quartile Grocery Stores Generate Weekly Online Sales 6x Higher

Conventional grocery stores in the top-performing quartile generated average weekly online grocery sales of almost $44,000, 6.3 times higher than the median sales of nearly $7,000 for rest of the stores, according to the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave. A dramatically higher average order value (AOV) was one factor that influenced the strong performance of these top-quartile stores.

eGrocery Benchmarks Part 2: Established customers drive 3.5 times more revenue than new ones

Long-term, established online grocery customers collectively generated more than 3.5 times the revenue for conventional grocers than new customers did during the final 4-week period examined in the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave.

eGrocery Benchmarks Part 1: 6.8% drop in online sales for Conventional Grocers YOY

Conventional grocers reported a 6.8% drop in online grocery sales on a same-store basis during the 12 weeks ending September 28, 2021, versus the prior year, according to the Brick Meets Click eGrocery Performance Benchmarking 2021 Wave. A 3.1% decrease in orders combined with a 3.9% decline in the average order value contributed to the drop in sales on a year-over-year basis..

Dec: U.S. Online Grocery Sales Total Nearly $100 Billion for 2021

he U.S. online grocery market captured $8.9 billion in sales during December as over 69 million households shopped online to satisfy grocery-related needs, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded December 29-30, 2021. December’s strong results helped annual online grocery sales reach $97.7 billion for 2021 as more than 70% of U.S. households (93 million) received one or more orders during the year.

Dec. 2022 U.S. eGrocery Sales reach $9.1 Billion, up 2.4% YOY

The U.S. online grocery market finished December with $9.1 billion in total sales, up 2.4% compared to a year ago, and only 2% lower than the record high of $9.3 Billion last seen in Q1 of 2021, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded December 28-29, 2022.

August U.S. eGrocery sales climb 8.7% versus year ago to $9.3 billion

The online grocery market in the U.S. grew 8.7% compared to last year, ringing up $9.3 billion in sales for August 2023, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded August 30-31, 2023.

August 2020 Scorecard: Online grocery market rebalancing after COVID Spike

U.S. grocery delivery and pickup sales for August 2020 totaled $5.7 billion, down from June’s peak, but other key performance indicators showed strength. Average order value increased to a record high of $95, and intent to make a repeat purchase in the next month reached 75% in a market that is nearly five times larger than it was just one year ago, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded August 24-26, 2020.

Aug U.S. eGrocery sales down 1% versus year ago to $8.5 billion

Total U.S. online grocery sales slipped by less than 1% versus last year to $8.5 billion in August according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded Aug 29-30, 2022. Despite this small YOY dip, ongoing shopper research conducted since 2019 shows how eGrocery sales have remained at significantly elevated levels.

Aug 2021: Total U.S. Online Grocery Sales Grow to $8.6 Billion, up 4.7% Year Over Year

April 2023 U.S. eGrocery sales inch up 1% vs. year ago to $8.2 billion as market evolves

The U.S. online grocery market in April posted $8.2 billion in total sales, up 0.9% compared to last year, according to the monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded Apri 28-29, 2023. Year-over-year performance varied widely across the three key segments as Delivery sales jumped 20%, Pickup dipped 3%, and Ship-to-Home plunged 19%.

April 2021: Total U.S. Online Grocery Sales hit $8.4 billion, up 16% vs prior year

The U.S. online grocery market finished April with $8.4 billion in sales, as 67.8 million households placed an average of 2.73 online grocery orders during the month, according to the Brick Meets Click/Mercatus Grocery Shopping Survey* fielded Apr. 26-28, 2021. To retain COVID-driven gains, retailers are now in a race to improve execution.

April 2020 Online Grocery Scorecard: Sales up 37% over March surge

We're monitoring Covid-19's impact on online grocery shopping on a monthly basis. April's topline: Online grocery sales for pickup and delivery grew 37% to a total of $5.3 B compared to March 2020’s total of $4.0 B, according to the latest Brick Meets Click/Symphony RetailAI Online Grocery Shopping Survey. Read on for more results.

Apr 2022 U.S. Online Grocery: Sales total $8.1 billion, down nearly 4% vs last year

April online grocery sales pulled back 3.8% versus last year, finishing at $8.1 billion, as total order volume dropped 5.8% driven by lower order frequency and a slightly smaller monthly active user (MAU) base, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded April 28-29, 2022.

eGrocery Lookout

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March 2024 U.S. eGrocery sales total $8.0 billion, flat versus year ago

2023 U.S. eGrocery sales total $95.8 billion, slipping 1% versus prior year

Nov. 2023: U.S. eGrocery sales total $8.1 billion, up 5% vs. last year

Oct 2023: U.S. eGrocery sales up 5% versus year ago to $8.2 billion

Sept U.S. eGrocery sales down 3% versus year ago to $7.5 billion

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eGrocery Dashboard: Total U.S. March 2024

eGrocery Dashboard: Total U.S. Feb 2024

Total U.S. eGrocery Sales for May 2022 Up Almost 2% Versus Last Year to $7.1 Billion

Video: Profiling the eGrocery Shopper - What Grocers need to know

March 2024 U.S. eGrocery sales total $8.0 billion, flat versus year ago

2023 U.S. eGrocery sales total $95.8 billion, slipping 1% versus prior year

May 2021: Total U.S. Online Grocery Sales hit $7.0 billion, down 16% vs prior year

Walmart's market share in U.S. eGrocery reaches record high in Q2 2023

Total U.S. eGrocery Sales for May 2022 Up Almost 2% Versus Last Year to $7.1 Billion

Third Quarter Ends with Mixed Results for eGrocery Sales

Sept U.S. eGrocery sales down 3% versus year ago to $7.5 billion

Sept 2021: U.S. Online Grocery Sales total $8.0 Billion

Online Grocery Delivery & Pickup Scorecard: March 2020 - How do you compare?

Oct 2023: U.S. eGrocery sales up 5% versus year ago to $8.2 billion

Oct 2021: U.S. Online Grocery Sales Stabilize at $8.1 Billion

Oct. '22 U.S. eGrocery Sales hold steady at $7.8 billion month-over-month but down 3% year-over-year

Nov 2021: U.S. Online Grocery Sales Reach $8.6 Billion, up 6% YOY

Nov 2020 Online Grocery Scorecard: Customer & sales mix shift toward delivery & pickup

Nov. 2023: U.S. eGrocery sales total $8.1 billion, up 5% vs. last year

Nov. '22 U.S. eGrocery Sales Total $7.7 Billion, a 10% Drop Versus Year Ago

May U.S. eGrocery sales down 3.4% versus year ago, finishing at $6.9 billion

May 2020 Online Grocery Scorecard: New record highs for sales & HH penetration

March 2021: Total U.S. Online Grocery Sales hit $9.3 billion, up 43% vs prior year

Mar 2022 U.S. Online Grocery: Total sales reach $8.7 billion, down 6% vs last year

Mar. 2023 U.S. eGrocery Sales total $8 billion, down 7.6% vs. year ago

June U.S. eGrocery sales total $7.2 billion, up 6% versus prior year

June 2023 U.S. eGrocery sales slip 1.2% versus year ago to $7.1 billion

June 2021: Total U.S. Online Grocery Sales hit $6.8 billion, down 23% vs prior year

June 2020 Online Grocery Scorecard: Growth in sales & HH penetration continues

July U.S. eGrocery sales slide 7% versus year ago to $7.2 billion

July U.S. eGrocery sales climb 17% versus year ago to $7.8 billion

July 2021: Total U.S. Online Grocery Sales hit $6.7 billion, down 2% month over month

Jan 2022 U.S. Online Grocery Results: Pickup Defied Downward YOY Sales Trend

Jan 2021 Results: Total Online Grocery Sales Reach $9.3 Billion

Jan. 2023 U.S. eGrocery Sales Dip 1.2% from Year Ago to $8.4 Billion

Gauging the impact/demand of ultrafast grocery delivery options

Feb 2022 U.S. Online Grocery: Total sales reach $8.7 billion, up nearly 9% vs last year

Feb 2021 Results: Online Grocery Sales Total $8.0 Billion

Feb. 2023 U.S. eGrocery Sales total $8.8 Billion, up 1.5% YOY

eGrocery Benchmarks Part 3: Top-Quartile Grocery Stores Generate Weekly Online Sales 6x Higher

eGrocery Benchmarks Part 2: Established customers drive 3.5 times more revenue than new ones

eGrocery Benchmarks Part 1: 6.8% drop in online sales for Conventional Grocers YOY

Dec: U.S. Online Grocery Sales Total Nearly $100 Billion for 2021

Dec. 2022 U.S. eGrocery Sales reach $9.1 Billion, up 2.4% YOY

August U.S. eGrocery sales climb 8.7% versus year ago to $9.3 billion

August 2020 Scorecard: Online grocery market rebalancing after COVID Spike

Aug U.S. eGrocery sales down 1% versus year ago to $8.5 billion

Aug 2021: Total U.S. Online Grocery Sales Grow to $8.6 Billion, up 4.7% Year Over Year

April 2023 U.S. eGrocery sales inch up 1% vs. year ago to $8.2 billion as market evolves

April 2021: Total U.S. Online Grocery Sales hit $8.4 billion, up 16% vs prior year

April 2020 Online Grocery Scorecard: Sales up 37% over March surge

Apr 2022 U.S. Online Grocery: Sales total $8.1 billion, down nearly 4% vs last year

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