NEW RESEARCH

Our latest consumer research shows how the COVID-19 health crisis is fueling a tremendous surge in demand for online grocery shopping across the five key performance metrics.

This sudden spike, however, is overwhelming the current capacity to serve this demand. As a result, most grocers are focused on increasing capacity and support to better serve today’s customer needs, but the crisis should also motivate grocers to re-examine or test their omnichannel strategies.

Why? Because after the crisis passes, some of these new users will supplement/compliment their in-store grocery shopping with the use of an online grocery service, and this combination of online and offline will make the seamless shopping experience even more relevant and essential to winning in the future.

March 2020: What’s happening now

Topline: 31% of U.S.households (about 39.5 M consumers) have used an online grocery deliveryor pickup service during the past month compared to 13% (16.1 Mconsumers) in August of 2019.

This scorecard offers several key performance metrics from our March 2020 round of consumer research on online grocery orders fulfilled by delivery or pickup in the US for the past 30 days. (Note: The metrics exclude online orders that are shipped to home via common or contract carriers.)

What does this mean for grocers going forward?

This an important time for the grocery industry. Retailers will want tosee where they stand relative to these trends so they can prepare forwhat’s ahead. The scorecard above is a good place to start.

Please contact us if you would like to discuss how your business can best navigate these shifts.

Thanks to ShopperKit

We thank the team atShopperKit for their generous support of the March 2020 consumerresearch survey. Click here to see the March 26, 2020 press release .

About the research

Brick Meets Click conducted an online survey March 23-25, 2020 with 1,601 adults, 18 years and older, who participated in the household’s grocery shopping.

• Results were adjusted based internet usage among US adults, 18 years and older, according to the Pew Research Center, in order to account for the non-response bias associated with online surveys.
• Responses were also weighted by age to reflect the national population of adults, 18 years and older, during each respective year, according to the US Census Bureau.

The August 2019 results were based on a similar methodology. That sample included 2,485 adults and was conducted August 21 – 23, 2019.

Related Posts

> How will COVID-19 affect growth of online grocery? What retailers can do to improve the experience (Blog)

> What can retailers do to capture more than their fair share of the new online grocery business? (Blog)

> Online Grocery Shopping: First-time user epxerience (Video)