Blog
Filtered by author: David BishopOur thought leadership offers practical guidance about today’s ever-evolving online/offline grocery marketplace.
Why it's time to re-examine online grocery assortment
Supermarkets today enjoy an average
online sales-per-order that’s five times larger than the Basket Bandits (Amazon
chief among them) – but 20% of supermarket
customers don’t find everything they want to buy when ordering online. This
means it’s time to look more closely at online grocery assortments. We did, and what we learned has significant
implications for both retailers and manufacturers.
Online grocery market basket analysis: Aldi beats Walmart
Our Brick Meets Click insights show that online shopping accounts for 5% of the total U.S. grocery spending, and the online share of wallet is increasing. This is important because these dollars represent growth during a very competitive time. We did a market basket analysis in the LA market to examine pricing – one of the core elements of online sales – and the results provoke some interesting questions and answers.
6 tips for getting your products into the online grocery basket
With the advent of online grocery, brands need to adapt to a more visual, dynamic and digital merchandising environment if they want to get into the online grocery basket. Last month Jeremy Neren, Founder & CEO of GrocerKey and I discussed these issues at an event sponsored by the Wisconsin Milk Marketing Board. GrocerKey has been providing online solutions to retailers for 5 years, and Jeremy’s perspective illustrates where brands can adjust their retail programs and focus on new areas to test and learn how digital can help them sell more. 
Ways to make eGrocery faster and easier for shoppers: An industry insider Q&A
As part of our ongoing series of interviews with experts in the grocery eCommerce space, Dan Dashevsky, COO of My Cloud Grocer (MCG) sat with Brick Meets Click to discuss his experience helping retailers recreate key aspects of the in-store shopping experience online, the role of recipes, and feeding shoppers’ appetite for speed.
Grocery eCommerce: Play-by-play on the race for share of wallet
In last
month’s Grocery eCommerce webinar, Are you playing to win?, I shared
several new insights and perspectives on the rapidly evolving grocery eCommerce
race. These insights were based on Brick Meets Click’s second wave of eCommerce
Benchmarking, which examined online shopper spending and retailer performance
at 25+ banners across the US. Here’s a
recap – I’ll play the race announcer, so here goes!
Online Grocery Q&A: Insider guidance on how to build and run a successful offering
As part of our ongoing series of interviews with experts in grocery eCommerce, Dave Makar of RosieApp.com sat down with us recently to discuss Rosie’s experience in helping more than 100 independent supermarkets in 23 states implement eCommerce programs. Here, he talks with Dave Bishop about what retailers need to understand as they move through the full life-cycle of developing an eCommerce business – from planning and evaluation through launch and expansion to enhancing and refining the offer.
How to improve your grocery ecommerce IQ
If you’re in grocery today, you’re probably trying to decide, 1) whether to get into ecommerce or not, or 2) how to strengthen your program. Either way, you need to improve your grocery ecommerce IQ. We’re developing the resources grocers need to do just that, and the Brick Meets Click benchmarking program is an important part of the larger initiative. The first wave was completed in late 2016; the second wave kicks off soon, and we’re in the process of onboarding retailer participants.
