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CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience. 

Blog

WHAT WE'RE THINKING

Food shopping & digital tech: Are we thinking boldly enough?

April 14, 2014 by Bill Bishop

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.

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The Lookout

WHAT WE'RE SEEING

Kroger's RSI enterprise IT system: digitizing the store

Given the challenges facing today’s retailers, it’s worthwhile shining a light on Kroger’s leadership role in developing a new Retail Site Intelligence (RSI) enterprise IT architecture. It will serve as the foundation for a broad range of retail innovations that give Kroger the ability to digitize the store and improve the shopping experience.

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Papers

WHAT WE'RE STUDYING

Making Retail Personalization More Relevant

Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers.

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