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CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience. 

Blog

WHAT WE'RE THINKING

Food shopping & digital tech: Are we thinking boldly enough?

April 14, 2014 by Bill Bishop

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.

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The Lookout

WHAT WE'RE SEEING

The personalization challenge: Moving beyond the transactional

Scale is a challenge for retailers when it comes to personalization using digital connections: How do you reach enough shoppers to have a measurable impact on sales?  We found some specific ideas about how retailers can personalize WITH shoppers vs To shoppers. These ideas can create better implementation and ultimately help realize a lot of the value missed by just staying with a transactional/product focus.

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Papers

WHAT WE'RE STUDYING

Making Retail Personalization More Relevant

Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers.

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