CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience.
While many retailers are focused on delivering personalized promotions and products as a way to break through the clutter, shoppers have been quietly using the growing range of options to create what we call personalized supply chains. Heads up folks, this could be the next generation of shopper marketing. Business that used to go to traditional retail is being unbundled, and shoppers are shifting portions of their spending to channels (and retailers) where they can get their highly individualized needs met.full post
Every retailer wants a straightforward way to jumpstart the sales of underperforming stores or maybe their entire chain. This 12-minute presentation is an easy way to see if the growth platforms in The Playbook for Success can be of value to your company.full article