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What's New

CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience. 

Blog

WHAT WE'RE THINKING

Grocery ecommerce: the long tail, the last mile, and the future

August 19, 2014 by Bill Bishop

PJ Stafford’s wide range of experience make him a great source for thinking about how ecommerce might transform the grocery marketplace. Here, the Co-President of Honest Green, the ecommerce division of UNFI, talks with us about why he's convinced grocery is ready to move into the mainstream of ecommerce, how natural retailers and supermarkets can serve the “Long Tail” needs of their customers, and what retailers need to do to take full advantage of the opportunity. 

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The Lookout

WHAT WE'RE SEEING

How and why retailers need to find a role in the sharing economy

The “sharing economy” is not a fad according to research studies, and in fact it’s becoming a larger part of the way many people around the world buy and access goods and services. Nielsen recently found that more than half of those surveyed in the US were “willing to share or rent personal assets for financial gain” and more than 40% would be willing to lease goods and services. 

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Papers

WHAT WE'RE STUDYING
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