CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience.
Each year the management consultancy Centigo AB produces, Centigo Retail Outlook, a major report on seven new retailing trends they’re seeing across the world. The reports are always full of creative insight and this year is no exception. Håkan Bengtsson, one of the report’s authors, is also a BMC Black Belt. We talked with him recently about some of the things they’ve learned during the work. Here’s a sample of what the team at Centigo is seeing.full post
Sustainable food retail growth depends on increasing same store sales. Digital influence can help, but this requires a new approach to customer communications – one that provides a lot more than price and promotions and that delivers experiences that make shoppers want to engage and come back to the store again and again.full article