CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience.
Changing what you don't know (or aren't doing) can drive shopper engagement. I first came across the work of reach | influence while they were supporting an innovative shopper marketing program for IGA retailers. They were new to the food business, and the “fresh eye” their leadership brought to some long standing challenges was very helpful. They know a LOT about effective retail email practices, and I asked them to share some of their guidance and experience in a recent interview.full post
Brick Meets Click offers the retail industry a short list that’s long on opportunity. These five directives focus on what retailers can do to capture growth as a result of shifts taking place in both shoppers and the retail landscape.full article