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A lot of retailers wonder if offering an online shopping option will simply cannibalize their brick-and-mortar sales – and by how much. Andrea Pozzi has been studying this question, and he documents the positive impact of online sales in a paper that’s about to publish in the RAND Journal of Economics. It’s good to get some answers, and some of them are surprising. Pozzi agreed to talk with us about his research in advance of its publication.full post
We've been tracking retailing professionals' experiences and attitudes toward big data for two years now, and more than 100 professionals participated in the October 2013 survey. The results confirm the increasingly important role big data is playing in "changing the game" of retailing.full article