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CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience. 

Blog

WHAT WE'RE THINKING

Why NextGen food retailing requires collaboration

September 16, 2014 by Bill Bishop

MatchesGlen Terbeek's ideas about the future of food retailing were prescient 15 years ago, and they are still provocative today. The founder of Accenture's original Smart Store and author of Agentry Agenda: Selling Food in a Frictionless Marketplace, talks with us about how food retailing is configured today, and why manufacturers, retailers and competitors need to work together to create a new “operating system” that better fits today’s dramatically different retail market conditions. In a follow-up interview next month,  he talks with us about what that barrier-busting system might look like in more detail.

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The Lookout

WHAT WE'RE SEEING

Have you seen these two grocery flash mobs yet?

Social media is a powerful way to engage shoppers, and we were recently reminded of how much fun and effective a flash mob in a grocery store can be by these two videos. Watch the shoppers pull out their smartphones to capture the moment, and then, of course, they spread the word just like we’re doing now.

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Papers

WHAT WE'RE STUDYING
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