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CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience. 

Blog

WHAT WE'RE THINKING

At the intersection of big data and better food choices

September 2, 2014 by Bill Bishop

ShopWell logoElliott Grant’s 20+ US patents testify to his love of finding elegant solutions to hard problems. Among his creations is a technology that enables capture of supply chain insights on over $10bn worth of products a year. When we heard he was working on an app that helps consumers connect their food shopping with their nutritional needs, we wanted to know more. Here, he talks with us about how shoppers use the app, how it personalizes nutrition scoring for individual products, and what retailers can learn from the data it generates.

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The Lookout

WHAT WE'RE SEEING

Digital and the future of the CPG-retailer relationship

Most CPG companies understand that the digital future will be very different, but how to prepare for it is less clear. The changes taking place today are undermining the big box retail model, so maintaining the status quo is anything but a growth strategy.

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Papers

WHAT WE'RE STUDYING
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