CONTENT CENTRAL is the place where you can always find clear, commercial-free perspectives on how digital technology is impacting the shopping experience.
PJ Stafford’s wide range of experience make him a great source for thinking about how ecommerce might transform the grocery marketplace. Here, the Co-President of Honest Green, the ecommerce division of UNFI, talks with us about why he's convinced grocery is ready to move into the mainstream of ecommerce, how natural retailers and supermarkets can serve the “Long Tail” needs of their customers, and what retailers need to do to take full advantage of the opportunity.full post
Every retailer wants a straightforward way to jumpstart the sales of underperforming stores or maybe their entire chain. This 12-minute presentation is an easy way to see if the growth platforms in The Playbook for Success can be of value to your company.full article