Welcome to Brick Meets Click

We leverage digital technology's growing impact on food shopping to create competitive advantage for our clients.

What's New

The Lookout

The personalization challenge: Moving beyond the transactional

Scale is a challenge for retailers when it comes to personalization using digital connections: How do you reach enough shoppers to have a measurable impact on sales? But if personalization stays focused on the transactional instead of on building relationships, a lot of the value is lost.

The Blog

Food shopping & digital tech: Are we thinking boldly enough?

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.

Papers

Making Retail Personalization More Relevant