PJ Stafford’s wide range of experience make him a great
source for thinking about how ecommerce might transform the grocery
marketplace. Here, the Co-President of Honest Green, the ecommerce
division of UNFI, talks with us about why he's convinced grocery is
ready to move into the mainstream of ecommerce, how
natural retailers and supermarkets can serve the “Long Tail” needs of
customers, and what retailers
need to do to take full advantage of the opportunity.
The recent New York Times article on delivery confirms that it's the toughest problem to solve as more food and
consumable buying shifts online. To date, startups and new entries into delivery are still generating more
smoke than fire.
Every retailer wants a straightforward way to jumpstart the
sales of underperforming stores or maybe their entire chain. This 12-minute presentation is
an easy way to see if the growth platforms in The Playbook for Success
can be of value to your company.