Each year the management
consultancy Centigo AB produces, Centigo Retail Outlook, a major report on
seven new retailing trends they’re seeing across the world. The reports are always full of creative
insight and this year is no exception. Håkan Bengtsson, one of the report’s
authors, is also a BMC Black Belt. We talked with him recently about some of
the things they’ve learned during the work. Here’s a sample of what the team at
Centigo is seeing.
When management takes responsibility for the future of the
business the way Bill Marriott does, it’s worth a serious look. The Chairman of
the $19 billion dollar hotel management company is making bold moves to ensure
his business is ready for its next wave of customers – 60% of whom will be
Millennials in just four years.
Sustainable food retail growth depends on increasing same store sales.
Digital influence can help, but this requires a new approach to
customer communications – one that provides a lot more than price and
promotions and that delivers experiences that make shoppers
want to engage and come back to the store again and again.