challenges facing today’s retailers, it’s worthwhile shining a light on Kroger’s
leadership role in developing a new Retail Site Intelligence IT architecture.
It will serve as the foundation for a broad range of retail innovations that
give Kroger the ability to digitize the store and improve the shopping
So far, most of the retail food sector’s attention to technology has
focused on helping people execute “traditional” shopping activities
quicker and easier –
building shopping lists, personalizing circulars, offering digital
coupons – but there are signs that much bigger changes are on
the way. Here's what I see.