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The Coca-Cola Retailing Research Council’s new five-part report delivers valuable context for any retailer entering or navigating the social media landscape. Part One of Untangling the Social Web delivers a concise history of social networking’s history and development.
You might want to bookmark the CCRRC blog so you can pick up the installments as they roll out.
- February: Social networking traits, behaviors and motivators
- March: Consumer and shopper mind-sets
- March: The value of social networking for brands and retailers
- April: The effectiveness of professional social networking