Toys 'R Us adds a business line: Streaming video

Toy R Us recently announced they will offer a service that streams and downloads only family-oriented movies and TV shows. It’s a great example of how retailers are tapping digital opportunities to enter new lines of business that will grow sales and leverage existing customer relationships. 

It’s a pretty competitive market, as this article points out. Netflix, Amazon, Apple and Walmart are already present, but Toys R Us is betting that shoppers will like the non-subscription pricing structure, and that they’ll value the collection of exclusively family-friendly movies.

Toy ‘R Us’s new tablet for kids, Tabeo, will have a app that should make using the service pretty slick. Plus Toys ‘R US Movies offers parental controls that will make it easier for kids to do the selecting without a parent having to manage each step of the way.