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The Lookout

Need a taxi? There's an app for that.

Need a taxi? There's an app for that. New mobile apps are improving the efficiency and use of resources in the cab industry. Retailers can learn from the structural change and value being created by digital in the taxi business.

Family Dollar's text-in coupon program

Family Dollar's text-in coupon program “Text. Save. Simple.”  is the message from Family Dollar. Just text a five-digit code to receive a digital coupon on your cell phone. No mobile browser required, and the shopper's in the driver's seat – this is slightly different approach from the usual opt-in sign-up that most retailers require for mobile offers and seems to be FD's way to broaden the appeal and use of offers by more shoppers.
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Hiku: another grocery list helper arrives

Hiku: another grocery list helper arrives Many ways currently exist to help customers build grocery lists, but new ones keep arriving. Hiku is the latest entry, a puck-shaped device that eliminates the need to write or type anything. Is ease of entry the key to the perfect list assistant?
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Ecomm and omnichannel go head to head

Ecomm and omnichannel go head to head

Walmart and Amazon are pursuing very different strategies for fulfilling online orders. The battle of the titans is important to watch – but we think some of the innovative solutions for leveraging the value of store assets in omnichannel retail are going to emerge from smaller players.

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GM offers car buyers an online shopping tool

GM offers car buyers an online shopping tool

Shoppers have been researching new car purchases on the web for years, but they usually had to visit a dealer to seal a deal. Not any more. GM is expanding Shop-Click-Drive, an online shopping tool that allows customers to bypass that step.

Mixed report for online grocery shoppers

Mixed report for online grocery shoppers

The move to digital grocery shopping is far from a done deal, as this research confirms. We’re still at the beginning of a major shift in shopping behavior, and there’s a lot more to learn about what it will take to get different types of shoppers to try new value-adding services.

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Retailer-branded apps and grocery shoppers

Retailer-branded apps and grocery shoppers A recent study sponsored by Match ShopLab and Novartis Consumer Health found that one out of every five shoppers had downloaded their food retailer’s app. Retailer-branded apps hold great potential for increasing shopper engagement and building loyalty, but they aren't all created equal.
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