Did you see the negative shopper comments
about self-service mobile scanning in this recent MediaPost blog? The comments are understandable, but everything
we see tells us that “the sky’s the limit” for mobile self-service.
Combining two businesses in the same “asset” is a proven,
powerful business model. Now ShopCube combines online retail with casual gaming
to launch what it calls the world’s first tournament shopping site.
Alibaba, the privately held Chinese
ecommerce giant, is mainly a marketplace rather than an online retailer. Sales
pass through the company vs. Alibaba selling their own products directly to
customers. The Economist speculates that it could become “one of the
world’s most valuable companies” within five years.
At Hointer former Amazon technology VP Nadia Shouraboura
aims to combine the best features of online and brick-and-mortar shopping and
“get rid of the worst.” Shouraboura is working hard to “eliminate the friction
points,” and she calls Hointer “truly and experiment in innovation.” The Seattle store is interesting on so many levels and definitely worth your time to learn more about.
Betzaleli’s distinction between retailer-owned and shopper-owned POS capabilities draws attention to the fact (and opportunity) that with mobile scanning and shopping, it’s not always necessary for the retailer to invest in the actual hardware. It’s about giving digitally-empowered shoppers the choices they want for self-service.
The recent Tweet to Buy promotion for discounted American Express gift cards is a great example of why the shift from Customer Lifetime Value (CLV) to Customer Network Value (CNV) is important understand and apply when evaluating digital marketing.
As we all
read, wonder about and even try the mobile wallet, here are three recent
articles that caught our attention. This little “digest” will help you
track of some of the players working to reshape payment systems – including that
most important player, the shopper.
Toys ‘R Us joins a growing list of retailers who now accept in-store
payment for online orders. We think the shift signals a growing
awareness among retailers of how multi-channel the shopping experience has become. As more and more shoppers seek and expect a
blended experience, the boundaries between online and offline are softening. By accepting
in-store payment for online orders, retailers
Two recent initiatives could make both shoppers and retailers
more enthusiastic about using Square’s capabilities as a platform for faster,
easier, cheaper payment. They are about to show millions of shoppers how easy
Square is to use (since they’ll be processing all shopper credit card payments
at Starbucks), and they are cutting the cost of the service to retailers. The
two things happening simultaneously will undoubtedly accelerate adoption for
this new payment practice. Now we just have to see how much.