Digital coupons are popular, but there’s always the issue of
how smoothly they fit into the shopping experience. The new mobile app Checkout
51 seems to resolve many of these issues. It also makes coupon delivery more
efficient for manufacturers.
adding the ability to store digital receipts in one easy-to-access location,
Meijer's app has taken a big step forward to increase communication with customers
after the shopping trip is over. Once such messages were seen as coming "too late to make a difference," but the digital path to purchase has changed all that.
More than a third of US
and European retail business technology executives polled recently say they’re
considering a single consumer transaction platform to manage interactions and
transactions across all channels.
One national chain reports that 40% of their pizza orders are now placed online, and independent pizzerias are feeling pain as a result. What's leading this change will affect other kinds of retailers, too.
may enter the mobile checkout fray with a Kindle-based system for physical
retail stores. On the surface, this is about linking checkout systems to
underneath it’s about integrating retail systems that
support in-store checkout processes with those that support ecommerce.
you eat out as frequently as restaurant critic Byran Miller, you may not realize
just how big an impact digital technology is having on the
experience. Miller gives a “professional” user’s perspective
in this WSJ article and points out how restaurants are responding.
Has “if you build it, they will come” worked for mobile
wallets and payment systems? Some surprises are unfolding as this plays out. First, 68 million unbanked Americans could could turn out
to be key players. Second, it's not even certain who's going to stay in the race.
Costco is bucking the self-service trend by removing self-checkouts from their stores. Long ago they decided their employees were important to their success, so leveraging this asset makes sense -- but the self-checkout trend will probably continue to expand with others.
Did you see the negative shopper comments
about self-service mobile scanning in this recent MediaPost blog? The comments are understandable, but everything
we see tells us that “the sky’s the limit” for mobile self-service.