BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.
Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
Our retail Guidance for 2013 paper focuses
on the most significant changes taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.