Now that Weis Markets offers online grocery shopping with store pick-up at 14 locations, their customers are routinely reminded of
the benefits of online shopping. This will certainly help accelerate the
growth of the practice, and it gives Weis a point of difference in many markets.
Canada’s Metro supermarkets launched a re-vamped “digital ecosystem”
last week, featuring a more intuitive and personalized website and an iPhone
app that can sync with the site. It's a big step forward in delivering on their personalization promise to shoppers.
Aisle50 provides savings to consumers who buy a branded
product online and are willing to pick it up at their food store and use the store's
loyalty card to facilitate the transaction. The shopper gets savings, the CPG brand gets a sale, and the retailer gets a visit from the customer. Sweet.
Ocado's CEO and cofounder Tim Steiner believes that
increasing online grocery’s appeal to the mass market will generate the tipping point for online food shopping. Our POV? The effect on brick-and-mortar stores will differ depending on how they respond.
We talk to Todd Sherman, CMO of Point Inside, about how in-store engagement differs from ecommerce, location technology changes shopping behavior, and retailer response to offering a mobile app that combines mapping and indoor location technology with purchase history and
Why do some stores draw shoppers who visit to
touch and try the products and then buy online, while other retailers consistently
convert visits to sales? The key difference is the experience. If your store is
boring, it’s time to change that.
Online grocery shopping is growing faster in the UK than
elsewhere, and a lot can be learned from what’s happening there, especially related
to shoppers’ response to supply and demand. Ocado is a good place to look.
Though the technology in shoppers’ hands gets most of the
buzz, we shouldn’t forget the potential of in-store technology to influence and
enhance the in-store experience. Here’s a piece on digital signage that shows
how it works in convenience store settings.
The invention of the
self-service supermarket in 1916 was a major innovation in food
retailing, and the automated supermarket concept we've been discussing could be as big a game changer. Here's a video
about the first attempt to create such a store more than 70 years ago.