To reduce the cost of shipping high bulk/low value per cubic inch products like diapers and toilet
paper, Amazon is co-locating employees in seven of Proctor & Gamble’s warehouse
distribution centers. Watch for products with different
“values per cube” to follow different paths to the online market.
reports that shoppers under 45 are much more likely to have digital connections
with their ShopRite stores than older shoppers. It’s clear from reports like this and our own
research that if
you want to better engage younger grocery shoppers, it's key to “talk digital.”
recent study sponsored by Match ShopLab and Novartis Consumer Health found that
one out of every five shoppers had downloaded their food retailer’s app. Retailer-branded apps hold
great potential for increasing shopper engagement and building loyalty, but they aren't all created equal.
As commercial real estate begins to recover from "the Great
Recession," most professionals expect a new normal that involves a blended shopping
experience, rather than a return to the good old days for all types of retail, including grocery.
Growth opportunities available from “cracking the code” of big data related to shopping behavior is moving retailer-manufacturer collaboration to a whole new level, and participants are reaping competitive advantage.
subscription economy is booming in the UK, and there are lessons there for the
US and beyond. Here are a few examples from a recent Telegraph article; these companies
are built around the concept of "delivering solutions.”
Canadian grocer Longo’s
recently launched a mobile app for
both iPhone and Android platforms that’s producing more sales, more
visits, and greater shopper engagement. It's becoming increasingly clear
that strong digital connections are emerging as a way for retail to
MySupermarket.com certainly upped the ante on price transparency when
they made it possible for shoppers to compare prices across major online
retailers -- but they're also expanding the definition of great
Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
Good Eggs, a “farm to fridge” food aggregator, only sells products that customers
have already ordered. It's one of the new “food hubs”
that are connecting farmers and retailers/consumers in entirely new ways.
With so much talk about omnichannel, we wanted to summarize our current thinking and point out some good executions. We plan to regularly update this paper and you can be part of this by suggesting an omnichannel execution that you feel shows how this is evolving.Just send a brief description of why you feel that it is unique and please keep in mind that content on Brick Meets Click is noncommercial; i.e. no selling.
Now that Weis Markets offers online grocery shopping with store pick-up at 14 locations, their customers are routinely reminded of
the benefits of online shopping. This will certainly help accelerate the
growth of the practice, and it gives Weis a point of difference in many markets.