Growth opportunities available from “cracking the code” of big data related to shopping behavior is moving retailer-manufacturer collaboration to a whole new level, and participants are reaping competitive advantage.
subscription economy is booming in the UK, and there are lessons there for the
US and beyond. Here are a few examples from a recent Telegraph article; these companies
are built around the concept of "delivering solutions.”
Canadian grocer Longo’s
recently launched a mobile app for
both iPhone and Android platforms that’s producing more sales, more
visits, and greater shopper engagement. It's becoming increasingly clear
that strong digital connections are emerging as a way for retail to
MySupermarket.com certainly upped the ante on price transparency when
they made it possible for shoppers to compare prices across major online
retailers -- but they're also expanding the definition of great
Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
Good Eggs, a “farm to fridge” food aggregator, only sells products that customers
have already ordered. It's one of the new “food hubs”
that are connecting farmers and retailers/consumers in entirely new ways.
With so much talk about omnichannel, we wanted to summarize our current thinking and point out some good executions. We plan to regularly update this paper and you can be part of this by suggesting an omnichannel execution that you feel shows how this is evolving.Just send a brief description of why you feel that it is unique and please keep in mind that content on Brick Meets Click is noncommercial; i.e. no selling.
Now that Weis Markets offers online grocery shopping with store pick-up at 14 locations, their customers are routinely reminded of
the benefits of online shopping. This will certainly help accelerate the
growth of the practice, and it gives Weis a point of difference in many markets.
Canada’s Metro supermarkets launched a re-vamped “digital ecosystem”
last week, featuring a more intuitive and personalized website and an iPhone
app that can sync with the site. It's a big step forward in delivering on their personalization promise to shoppers.
Aisle50 provides savings to consumers who buy a branded
product online and are willing to pick it up at their food store and use the store's
loyalty card to facilitate the transaction. The shopper gets savings, the CPG brand gets a sale, and the retailer gets a visit from the customer. Sweet.
Ocado's CEO and cofounder Tim Steiner believes that
increasing online grocery’s appeal to the mass market will generate the tipping point for online food shopping. Our POV? The effect on brick-and-mortar stores will differ depending on how they respond.