The move to digital grocery shopping is far from a done deal, as this research confirms. We’re still at the beginning of a major shift in shopping behavior, and there’s a lot more to learn about what it will take to get different types of shoppers to try new value-adding services.
Yummy.com has successfully turned the usual bricks-plus-clicks grocery model on its head:
Walk-in sales are incremental to their online base. It's exactly the kind of “rethinking the process”
that will be needed to make delivery of online grocery purchases both appealing
to the shopper and profitable for food retailers, so check out this interview with founder and CEO Barnaby Montgomery.
It turns out that low price
is not the primary motivator for shopping
online. In several major product
categories, less than a quarter of customers identified low price as
their main reason for shopping online, according to a new study. How should retailers respond?
To reduce the cost of shipping high bulk/low value per cubic inch products like diapers and toilet
paper, Amazon is co-locating employees in seven of Proctor & Gamble’s warehouse
distribution centers. Watch for products with different
“values per cube” to follow different paths to the online market.
reports that shoppers under 45 are much more likely to have digital connections
with their ShopRite stores than older shoppers. It’s clear from reports like this and our own
research that if
you want to better engage younger grocery shoppers, it's key to “talk digital.”
recent study sponsored by Match ShopLab and Novartis Consumer Health found that
one out of every five shoppers had downloaded their food retailer’s app. Retailer-branded apps hold
great potential for increasing shopper engagement and building loyalty, but they aren't all created equal.
As commercial real estate begins to recover from "the Great
Recession," most professionals expect a new normal that involves a blended shopping
experience, rather than a return to the good old days for all types of retail, including grocery.
Growth opportunities available from “cracking the code” of big data related to shopping behavior is moving retailer-manufacturer collaboration to a whole new level, and participants are reaping competitive advantage.
subscription economy is booming in the UK, and there are lessons there for the
US and beyond. Here are a few examples from a recent Telegraph article; these companies
are built around the concept of "delivering solutions.”
Canadian grocer Longo’s
recently launched a mobile app for
both iPhone and Android platforms that’s producing more sales, more
visits, and greater shopper engagement. It's becoming increasingly clear
that strong digital connections are emerging as a way for retail to
MySupermarket.com certainly upped the ante on price transparency when
they made it possible for shoppers to compare prices across major online
retailers -- but they're also expanding the definition of great
Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
Good Eggs, a “farm to fridge” food aggregator, only sells products that customers
have already ordered. It's one of the new “food hubs”
that are connecting farmers and retailers/consumers in entirely new ways.