How can food retailers achieve growth? Finding new markets is one way. The new
Kings store in Gillette, NJ is a great example of this strategy in action. They’re
competing with restaurants on prepared food by offering shoppers a high-quality
culinary food experience with chef-prepared foods for 20 to 30% less than
The traditional supermarket is in for increased competition from
businesses that are testing a variety of delivery systems. What’s new is that many of the e-marketers
now make available items in addition to food. Some even assemble goods from
multiple merchants to be delivered in the same order. How can a traditional supermarket effectively compete?
retailers are increasingly turning to dieticians as a way to differentiate
themselves now that technology has made price transparency so accessible to
recent Ad Age article tracks the trend and the drivers behind it.
It’s useful to see an argument in support of category management since
some people have already concluded that being shopper-centric requires
moving away from the traditional product/category orientation in order
to organize around shoppers’ needs for CPGs. The “net” winners
of this debate will have a significant impact on how retail analysis of data creates
value for shoppers, retailers, and suppliers in the future.
Yoke’s Fresh Market is testing a promotion system that
allows shoppers to touch an offer on an in-aisle screen, place the item in an RFID equipped shopping cart or
basket, and collect the discount at checkout where it’s printed on the receipt.
Food for thought: Mark Rogowsky does a nice job of defining
the challenge of keeping up with state-of-the-art 21st century retailers in his
recent Forbes article, Amazon and Safeway: Magic vs. Maddening. Rogowsky compares his Amazon experience, which continues to focus
relentlessly on shopper satisfaction, to his experience at his local Safeway,
where his frequency of visits has diminished from “regular” to “once a month or so” over the last several years.
Keep an eye on Peapod. They practically invented modern
online grocery shopping and they’re continually adapting to the changing the
shopping experience. Here
are some of the ways Peapod is working to make the shopping experience as quick
and painless as possible.
Digital technology now allows retailers to take customer
service and engagement to a scale never before possible. Everyone knows that
this is important but the question has always been how do we do it well and consistently? Here's a white paper that will help.
important for grocery retailers to see and embrace how integral mobile has
become to grocery shopping for many customers, both in and out of the store. Here are some interesting stats on shoppers' use of mobile technology that make the case.
Google’s test of a same-day service called Google Shopping Express mean they’re
serious about getting into retail?
Or are they just looking for a way to sell more online ads? Either way,
retailers need to pay attention.
Foodie.fm, a cloud-based,
personalized grocery shopping platform, was brought to our attention because of how closely they aligned their work with Facebook. We were
impressed with how Foodie is building new digital connections between shoppers
and retailers. The platform currently operates
in Finland and England where people can access it via the internet or a mobile
app. Here, we interview Kalle Koutajoki,
co-founder and CEO of Digital Foodie Ltd., the parent company of Foodie.fm, so
that you can get a better picture of their vision and delivery.
Raley’s social marketing twist on the venerable loyalty program is
worth a look. “Something Extra” eliminates the card and personalizes shopper
rewards – then it hooks up with social marketing via “Try It.” The move to social marketing gives Raley’s a
scalable way to both expand their strong community of shoppers and market to
Target’s acquisition of Chefs Catalog and the assets of
Cooking.com, both of which operate in the online space, shows that Target is
positioning itself to serve customers with an even broader offer related to preparing
meals at home.