Food/Grocery


 

Blog Post

Taking food retail marketing to the next level

I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation. 
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Lookout

Using digital to improve the customer experience

Using digital to improve the customer experience Starbucks CEO Howard Schultz generated lots of buzz recently when he expanded his role in digital retailing as part of a top-level shift in the company. He calls the growth of online shopping a “seismic” shift in customer behavior and he wants to speed up Starbucks’ digital response. We see others  leveraging digital to improve the customer experience also, such as in food courts.
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