Raley’s social marketing twist on the venerable loyalty program is
worth a look. “Something Extra” eliminates the card and personalizes shopper
rewards – then it hooks up with social marketing via “Try It.” The move to social marketing gives Raley’s a
scalable way to both expand their strong community of shoppers and market to
Target’s acquisition of Chefs Catalog and the assets of
Cooking.com, both of which operate in the online space, shows that Target is
positioning itself to serve customers with an even broader offer related to preparing
meals at home.
Can we get more specific about
what Big Data is good for? Victor
Mayer-Schonberger and Kenneth Cukier’s new book is a big step in the right
direction, but the quote that Evgeny Morozov highlighted in his WSJ review made
me think about correlation and causation.
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
new website speaks volumes about shifts in the consumer marketplace: When
the world’s largest producer of ground beef launches a website to improve
customer experience, it highlights that a strong digital presence is needed
even when you’re an unbranded commodity provider.
It’s time to break down
buying and selling tasks anew. Those digital breadcrumbs we call “big data” could help a lot - IF we can get clear about what it is and what it can do. Take BMC's Big Data Survey and we'll send you the results.
When we talk about mobile and retail,
we often move fast to features, tactics, and strategies, but unless we back up
to see the enormity of the change we’re dealing with, we might fail to get to
retail’s true digital destination.
Customers want easy
access to online coupons and retailers need to find best way to deliver
them. Zavers by Google is gaining
traction with some leading food retailers but will they be good long term partners.
medicine is creating a new segment of hyper engaged shoppers – one we
retailers won’t want to miss. They bring a different set of needs than
shoppers and could prove to be really good customers. We think the
segment will grow rapidly. Read on for two examples of what we’re
BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.