of shoppers is not new and it certainly isn't going away, so one way for grocers
to increase grocery sales is to build more store-specific assortments in which
shelf space is based on what sells best in each particular location.
should take a clear-eyed look at rebalancing center-store categories to better
align with what their shoppers are buying. Many
slow/no growth categories can generate nearly the same sales with less shelf
space. It’s time to consider the “space elasticity” of these categories.
The "right" customer demographics provide the cornerstone for
success in grocery home delivery. For those who are going to begin/test
delivering groceries, start in urban zip codes with higher than above
Seventy-nine percent of independent grocers have established a presence on social media, and 23% have integrated online shopping into their websites according to a recent survey, even though many grapple with the high cost of technology and staff with limited digital skills and experience.
Germany, market share for hard discounters Aldi and Lidl is beginning to decline as shoppers’ attitudes and willingness to spend
on food shifts. Demands for a greater choice of food
products, including more upscale perishables, are starting to be met by both the discounters and mid-market supermarket chains.
I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
One national chain reports that 40% of their pizza orders are now placed online, and independent pizzerias are feeling pain as a result. What's leading this change will affect other kinds of retailers, too.
CEO Howard Schultz generated lots of buzz recently when he expanded his
role in digital
retailing as part of a top-level shift in the company. He calls the
online shopping a “seismic” shift in customer behavior and
he wants to speed up Starbucks’ digital response. We see others
leveraging digital to improve the customer experience also, such as in food
The concept of grocery home delivery is returning, but it’s being executed in a very different economic environment than in the past. John Dunham, Chief Economist at the The Food Institute, says conditions may be tilting toward delivery and away from big stores.
ShopRite intended to “reinvent your idea of food shopping,”
and from the moment you enter their new store it's clear that the
experience will be different. This store taps the sales potential of several businesses not usually
served by supermarkets.
Get a better understanding of what characteristics of the online grocery
shopping offer are defining the market and see Brick Meets Click's
three potential growth scenarios (conservative, moderate, and aggressive) based on market level assumptions.
Geoffrey Fowler’s WSJ story on whether online grocery services beat supermarkets goes well beyond simple price comparison to
provide a useful look at how people make decisions about online grocery shopping
Safeway recently made its website and mobile app easier for
visually impaired shoppers to use. The upgrades improved functionality following the World Wide Web Consortium’s accessibility guidelines and could help
unlock demand for online grocery shopping in a couple of interesting ways.