The in-store experience delivered by
retail sales clerks varies widely, and when it translates into higher productivity that’s
worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who
are essential to winning in today's retail world. This feels like the
right time for a fresh approach to the way stores value their first line
The most successful retailer apps align well with the needs of targeted shoppers, and Yumprint should give Walmart a leg up with food shoppers. Our research shows that food shoppers rank getting information about new recipes only second to learning what’s on deal/what coupons are available - and Yumprint does both.
As interest in and
acceptance of subscription services continues to build, now is the time to "catch this wave." Amazon pioneered the online subscription,
and in the process they revealed an unmet customer need that wasn’t evident
before – to replenish regularly by auto purchasing products at a shopper-directed
interval. Now other retailers are getting into the act, like Sam’s and CVS.
of shoppers is not new and it certainly isn't going away, so one way for grocers
to increase grocery sales is to build more store-specific assortments in which
shelf space is based on what sells best in each particular location.
Changing what you don't know (or aren't doing) can drive shopper engagement. I first came across the work of reach
| influence while they were supporting an innovative shopper
for IGA retailers. They were new to the food business, and the “fresh
eye” their leadership brought to some long standing challenges was very
helpful. They know a LOT about effective retail email practices, and I asked them to share some of their guidance and experience in a recent interview.
should take a clear-eyed look at rebalancing center-store categories to better
align with what their shoppers are buying. Many
slow/no growth categories can generate nearly the same sales with less shelf
space. It’s time to consider the “space elasticity” of these categories.
The "right" customer demographics provide the cornerstone for
success in grocery home delivery. For those who are going to begin/test
delivering groceries, start in urban zip codes with higher than above
Seventy-nine percent of independent grocers have established a presence on social media, and 23% have integrated online shopping into their websites according to a recent survey, even though many grapple with the high cost of technology and staff with limited digital skills and experience.
Germany, market share for hard discounters Aldi and Lidl is beginning to decline as shoppers’ attitudes and willingness to spend
on food shifts. Demands for a greater choice of food
products, including more upscale perishables, are starting to be met by both the discounters and mid-market supermarket chains.
I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
One national chain reports that 40% of their pizza orders are now placed online, and independent pizzerias are feeling pain as a result. What's leading this change will affect other kinds of retailers, too.
CEO Howard Schultz generated lots of buzz recently when he expanded his
role in digital
retailing as part of a top-level shift in the company. He calls the
online shopping a “seismic” shift in customer behavior and
he wants to speed up Starbucks’ digital response. We see others
leveraging digital to improve the customer experience also, such as in food
Big Data was the big topic at the FMI Midwinter Executive
Conference, and I thought it would be useful to consolidate the coaching that data experts
Nate Silver and Charles Wheelan discussed with industry leaders in
The concept of grocery home delivery is returning, but it’s being executed in a very different economic environment than in the past. John Dunham, Chief Economist at the The Food Institute, says conditions may be tilting toward delivery and away from big stores.