Advances in digital technology may make it possible to not only look at a
product on the screen, but also to taste it – and no this doesn’t mean licking
your smart phone or computer screen. Get ready for the “digital taste
A lot of retailers
wonder if offering an online shopping option will simply cannibalize their
brick-and-mortar sales – and by how much. Andrea Pozzi has been studying this
question, and he documents the positive impact
of online sales in a paper that’s about to publish in the RAND Journal of
Economics. It’s good to get some answers, and some of them are surprising. Pozzi
agreed to talk with us about his research in advance of its publication.
Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report. It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then
shows how a range of retail verticals achieve this goal.
Is it a restaurant created by a famous chef, a gourmet
retailer, or both? The thousands
of shoppers that flock to the 63,000-square-foot Eataly when it opens in
Chicago later this month probably won’t care and might be curious to give the "vegetable butcher" a try.
is now joining Nordstrom’s and the relatively small number of retailers who’ve made
the financial commitment to rebalance their business models and store
environments to better serve 21st century shoppers.
this month, Retale launches a “one-stop website and app” where the print
circulars of 25 major US retailers will be offered in digital form. The goal is to get more mileage
out of this major marketing expenditure and drive shopper traffic into stores.
assembling and organizing food product information in some interesting new
ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data
that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
If you build fun and excitement into the grocery
shopping experience, will it really impact shopper satisfaction? The Retail Feedback
Group’s sixth annual Store Experience Survey finds a clear link between the two. Read on to learn about the drivers.
“Text. Save. Simple.” is the message from Family
Dollar. Just text a five-digit code to receive a digital coupon on your cell
phone. No mobile browser required, and the shopper's in the driver's seat – this is slightly different approach from the usual opt-in sign-up that most retailers require for mobile offers and seems to be FD's way to broaden the appeal and use of offers by more shoppers.
In this short video, we interview Stephanie H. about her experiences
with shopping apps – starting with grocery retailer apps, and then moving to others (RetailMeNot, Costco, and Target’s Cartwheel). Finally, we ask what she likes best and what
she would change if she could. Watch and learn.
Bake Shop is a specialty operation with strong ecommerce capabilities that we've
been following for a couple of years. Their creativity and responsiveness sets them apart. Look at how they “turn on a
dime” after the Red Sox clinched the World Series last week.
Reinvention doesn’t have to be radical, it just has to been different enough to really engage today's shoppers. Check out the grand opening of the Publix in Ponte Vedra Beach, Florida in this video for a great example.
Many ways currently exist to help customers build
grocery lists, but new ones keep arriving. Hiku is the latest entry, a puck-shaped device that eliminates the need
to write or type anything. Is ease of entry the key to the perfect list assistant?
Ibotta's mobile app provides savings when shoppers buy CPG products and when
they engage with the brand. Since the savings are delivered via a participating grocer's loyalty card, everybody wins: shoppers, CPGs, and retailers, who get "credit" for the discounts.