Health & Wellness

Abstracts of all  content related to this segment are listed from newest to oldest.


 

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The personalization challenge: Moving beyond the transactional

The personalization challenge: Moving beyond the transactional Scale is a challenge for retailers when it comes to personalization using digital connections: How do you reach enough shoppers to have a measurable impact on sales?  We found some specific ideas about how retailers can personalize WITH shoppers vs To shoppers. These ideas can create better implementation and ultimately help realize a lot of the value missed by just staying with a transactional/product focus.

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Blog Post

Taking food retail marketing to the next level

I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation. 
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The CMO Guide to Omnichannel Personalization

The CMO Guide to Omnichannel Personalization Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report.  It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then shows how a range of retail verticals achieve this goal.
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Blog Post

Discussing the future of product data in food retail

FoodEssentials is assembling and organizing food product information in some interesting new ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
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