retailers are increasingly turning to dieticians as a way to differentiate
themselves now that technology has made price transparency so accessible to
recent Ad Age article tracks the trend and the drivers behind it.
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
SoloHealth kiosks at Walmart are one of many developments that are changing the
way people get information on their health. That will also be changing the
way people shop, but
unless the system can gain (and maintain) the shopper’s trust, none of the
stakeholders will get a return on this important innovation.
medicine is creating a new segment of hyper engaged shoppers – one we
retailers won’t want to miss. They bring a different set of needs than
shoppers and could prove to be really good customers. We think the
segment will grow rapidly. Read on for two examples of what we’re
ecommerce retailer Yihaodian has created a mobile app that makes shopping its
site more like an in-store experience. Watch for more blending of technologies and blurring of boundaries between the in-store and
At BMC, we think the intersection of food shopping and
health is an important space to watch for opportunity. A shift driven by the
increasing use of mobile devices is beginning to change the relationship
between patient and healthcare professionals to one of more continuous care. We
think this will expand options for shopper touchpoints that help guide food purchase
decisions against a specific health goal.
The place to explore and discuss innovative ideas, concepts, and business models that improve shopper access
to the information, products, nutrition, medication,
and services needed for their health and wellness.