segments

Health & Wellness

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Lookout

Kroger buys Vitacost: shows where they are placing their bets

Kroger buys Vitacost: shows where they are placing their bets Supermarkets need to find new ways to grow, but until now most of the ideas haven't really taken off.  First, it was Whole Health and meal solutions - more recently in-store clinics looked like they had potential. Kroger’s purchase of Vitacost.com shows where they are placing their bets, i.e. in fast-growing categories such as healthy living at a lower cost and new channels e.g. ecommerce.

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Lookout

Watching Walmart test and try new strategies

Watching Walmart test and try new strategies Walmart offered a vision of where food and grocery retailing is headed at its annual meeting that includes smaller formats and increasing ecommerce integration. Watching the largest retailer in the world test and try out different strategies to address changing shopper needs and behaviors raises some fascinating questions for the rest of us as we struggle to re-invent go-to-market strategies.

NEW FEATURE!!! Audio insights from Bill Bishop. CLICK HERE  to hear what Walmart's experiments mean for other grocery retailers.

Blog Post

Taking food retail marketing to the next level

I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation. 
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Lookout

The CMO Guide to Omnichannel Personalization

The CMO Guide to Omnichannel Personalization Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report.  It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then shows how a range of retail verticals achieve this goal.
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Blog Post

Discussing the future of product data in food retail

FoodEssentials is assembling and organizing food product information in some interesting new ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
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