Restaurant carryout is the main “home meal replacement” today,
but there’s a new online competitor for this potentially profitable market:
meal kit companies like Blue Apron and Plated, which are essentially kitchens
that blend data and ingredients to produce a service efficiently.
Generating growth in today’s flat economy is one of the problems
that keep retailers up at night these days. Taking share from the competition is always expensive and frequently unprofitable, so where
else can they turn? Consider disruptive innovation. Here’s one example.
Supermarkets need to find new ways to grow, but until now most of the
ideas haven't really taken off. First, it was Whole Health and meal
solutions - more recently in-store clinics looked like they had
potential. Kroger’s purchase of Vitacost.com shows where they are
placing their bets, i.e. in fast-growing categories such as healthy
living at a lower cost and new channels e.g. ecommerce.
Walmart offered a vision of where food and grocery retailing
is headed at its annual meeting that includes smaller formats and increasing
ecommerce integration. Watching the largest retailer in the world test and try
out different strategies to address changing shopper needs and behaviors raises
some fascinating questions for the rest of us as we struggle to re-invent
NEW FEATURE!!! Audio insights from Bill Bishop. CLICK HEREto hear what Walmart's experiments mean for other grocery retailers.
Winning in today’s retail food marketplace turns on
delivering a better shopper experience, but exactly what that looks like isn’t
always clear. VineMarket.com's newly rebranded site goes
a long way in delivering a better shopping experience for people who have to manage
I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
A technology-enhanced fork will now let you know when you’re eating too fast. This type of digital feedback
isn’t for everyone, but it can effect positive lifestyle changes for
those who are inclined to pay attention to it.
many, eating local means increasing the consumption of food produced in the
vicinity of where they live, but the work of Incredible Edible makes it clear there’s
a lot more to it than minimizing distance to market.
Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report. It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then
shows how a range of retail verticals achieve this goal.
is now joining Nordstrom’s and the relatively small number of retailers who’ve made
the financial commitment to rebalance their business models and store
environments to better serve 21st century shoppers.
assembling and organizing food product information in some interesting new
ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data
that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
Supermarkets have used purchase histories to personalize advertising circulars
for years, but now drugstores are getting into the act. CVS is rolling out myWeekly Ad to 45 million ExtraCare loyalty members. This is going to introduce a lot more shoppers to the value of personalized circulars.
recent study sponsored by Match ShopLab and Novartis Consumer Health found that
one out of every five shoppers had downloaded their food retailer’s app. Retailer-branded apps hold
great potential for increasing shopper engagement and building loyalty, but they aren't all created equal.
Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
The place to explore and discuss innovative ideas, concepts, and business models that improve shopper access
to the information, products, nutrition, medication,
and services needed for their health and wellness.