I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
A technology-enhanced fork will now let you know when you’re eating too fast. This type of digital feedback
isn’t for everyone, but it can effect positive lifestyle changes for
those who are inclined to pay attention to it.
many, eating local means increasing the consumption of food produced in the
vicinity of where they live, but the work of Incredible Edible makes it clear there’s
a lot more to it than minimizing distance to market.
Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report. It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then
shows how a range of retail verticals achieve this goal.
is now joining Nordstrom’s and the relatively small number of retailers who’ve made
the financial commitment to rebalance their business models and store
environments to better serve 21st century shoppers.
assembling and organizing food product information in some interesting new
ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data
that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
Supermarkets have used purchase histories to personalize advertising circulars
for years, but now drugstores are getting into the act. CVS is rolling out myWeekly Ad to 45 million ExtraCare loyalty members. This is going to introduce a lot more shoppers to the value of personalized circulars.
recent study sponsored by Match ShopLab and Novartis Consumer Health found that
one out of every five shoppers had downloaded their food retailer’s app. Retailer-branded apps hold
great potential for increasing shopper engagement and building loyalty, but they aren't all created equal.
Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
Here’s a great overview of how food and drug retailers are
putting more resources and digital touchpoints into health services to differentiate themselves, draw
traffic, drive sales, and create loyalty.
retailers are increasingly turning to dieticians as a way to differentiate
themselves now that technology has made price transparency so accessible to
recent Ad Age article tracks the trend and the drivers behind it.
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
SoloHealth kiosks at Walmart are one of many developments that are changing the
way people get information on their health. That will also be changing the
way people shop, but
unless the system can gain (and maintain) the shopper’s trust, none of the
stakeholders will get a return on this important innovation.
The place to explore and discuss innovative ideas, concepts, and business models that improve shopper access
to the information, products, nutrition, medication,
and services needed for their health and wellness.