View By SegmentHealth & Wellness
This page brings you abstracts of all BMC content related to this segment listed from newest to oldest.
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The growing power and reach of supermarket dieticians
Food
retailers are increasingly turning to dieticians as a way to differentiate
themselves now that technology has made price transparency so accessible to
shoppers. A
recent Ad Age article tracks the trend and the drivers behind it.
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Social media vs. traditional online
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
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Expanding health options at Walmart
SoloHealth kiosks at Walmart are one of many developments that are changing the
way people get information on their health. That will also be changing the
way people shop, but
unless the system can gain (and maintain) the shopper’s trust, none of the
stakeholders will get a return on this important innovation.
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Instacart: A new model for home grocery delivery?
Instacart may have cracked the code on home grocery delivery - at least in the Bay Area. Use a single cart to order online from
three stores and get a single home
delivery within three hours.
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Mind candy: Leading-edge thinking on technology's place in our lives
If you enjoy surfing the leading edge of thinking
about technology’s evolving place in our lives, here are a couple of articles
we found thought provoking.
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Wireless medicine will drive more shopper engagement
Wireless
medicine is creating a new segment of hyper engaged shoppers – one we
think that
retailers won’t want to miss. They bring a different set of needs than
“regular”
shoppers and could prove to be really good customers. We think the
segment will grow rapidly. Read on for two examples of what we’re
talking about.
Paper
Presentation: Reaching Shoppers Via Digital Marketing Tools
To better meet the needs of your customers, focus on six key questions:
- Why you need strong digital marketing?
- Where else do your customers search?
- How can you help customers plan their shopping?
- How Facebook can be your friend?
- What shoppers do with their phones?
- When to shift from print to digital?
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Augmented realty games instore?
We’ve all been waiting to see if
gamification will work for retailers, and Duane Reade’s new partnership with Ingress,
Google’s Niantic Labs augmented reality game, just might help us find out.
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Is Walgreen’s Balance Rewards program out of balance?
Given the amount of
shopper overload out there, we think Brian Woolf is right to focus on how
complicated shoppers are finding Walgreens new Balance Rewards program.
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Walmart's small store format is worth watching
The new Walmart Neighborhood
Market in Chicago uses hyper-local design and strong customer service to make
some significant departures from what the average Walmart delivers to its
shoppers.
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Virtual stores: The Next Generation
Chinese
ecommerce retailer Yihaodian has created a mobile app that makes shopping its
site more like an in-store experience. Watch for more blending of technologies and blurring of boundaries between the in-store and
online experience.
Blog Post
Building better connections with shoppers in the 21st century
Professor Bobby Calder of the MMM Program at Northwestern's Kellogg School talks with BMC about building better engagement with customers in the changed landscape of marketing in the 21st century.
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Targeted messages at the shelf
The SoloHealth touchscreen kiosk pilot in Walmart
stores will interest anyone looking at the delivery of relevant messages to
shoppers at the shelf where the decision to
purchase is made.
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10 global consumer trends
Here are 10 global consumer trends that will be shaping the market in the next 5 years, courtesy of Euromonitor International’s Strategy Briefing Team.
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New shopper touchpoints where food meets health
At BMC, we think the intersection of food shopping and
health is an important space to watch for opportunity. A shift driven by the
increasing use of mobile devices is beginning to change the relationship
between patient and healthcare professionals to one of more continuous care. We
think this will expand options for shopper touchpoints that help guide food purchase
decisions against a specific health goal.
