Health & Wellness

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Blog Post

Taking food retail marketing to the next level

I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation. 
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The CMO Guide to Omnichannel Personalization

The CMO Guide to Omnichannel Personalization Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report.  It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then shows how a range of retail verticals achieve this goal.
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Blog Post

Discussing the future of product data in food retail

FoodEssentials is assembling and organizing food product information in some interesting new ways. It's going to help shoppers who want more accurate and objective data for making food choices – but their business model also illustrates some of the new thinking about data that’s beginning to show up in the marketplace. Listen in while we talk to co-founder and CEO Anton Xavier.
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Social media vs. traditional online

wins with shoppersWho wins the shopper and what’s the marketing value of social media vs. traditional online sources of information?  New research from Radius Global Market Research suggests there’s no single answer, but it does blow away some of the haze.  Overall, understanding specifically how your current and prospective customers are using information sources, will help you meet them where they are.
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