Shopper Marketing/ Engagement



Learning from Barnes & Noble's multi-channel struggles

Barnes & Noble projects a drop in same-store sales for 2014. There's no consensus on why, but many theories are discussed in this WSJ article.  One thing is certain, adjusting to changing customer needs has become even more challenging now that retail has gone multi-channel. There are no best practices for how to do this but testing and learning seems like it would lead to more sure-footed responses.