powerful example of how shifts in online shopping behavior
can quickly change the competitive landscape. Trip Advisor's latest website change has had a big impact on shoppers - and rocked it's market.
The tablet shopping experience is fundamentally different from
shopping on the smaller screen of a smartphone or the larger screen of a lap
top. Recognizing this needs to be built into the marketing & communications
strategy of every retailer.
Shoppers are becoming harder to reach, and college students
represent a particular challenge given their digital media habits. Target is approaching
that challenge with a bold move called Bullseye University that combines
reality-like streaming TV with a heavy dose of social opportunity.
a clear way to segment digital shoppers from Havas Worldwide based on
how much buying they do online (infographic). We find the most valuable
insights in the reasons shoppers give for their behavior.
Recent research is helping to shed light on how shoppers
feel about being tracked. Some of the responses could
derail a lot of the good coming from modern retail analytics, so it’s a good
idea to approach this topic with sensitivity and care.
Economist covers some of the many ways brick & mortar retailers are
responding to the rapid increase in shoppers buying more online in a recent article. It's also bit of a window into what may be headed our way, since the UK is the most advanced of the developed countries when it comes to ecommerce.
were surprised to find so much skepticism about mobile innovations like
coupons, location-based technology, and QR codes in a recent study of retail
marketing. Also, that paid search accounted for the biggest item in digital
marketing budgets – averaging 36%.
Quick Reach (QR) Codes have been around North America
for a while, but adoption has yet to really take off. Where it's worked well, there’s been thoughtful deployment. We found ten best practices that
provide clear and practical guidelines grounded in delivering a relevant experience.
To get a look at the new strategic landscape that retailers
and shopper marketers face in today’s marketplace, read Christopher Rollyson’s
blog, The CMO’s Guide to Omni-channel & Retail Transformation.
The “Room inspiration” tool that Marks & Spencer has deployed in their home goods department is a
mind stretcher – especially when it comes to letting shoppers use technology (at home or in the store) to personalize and more
effectively experience products and product variations.
Canadian Tire reintroduces its shopping site later this year
as part of the company’s commitment to using digital technology to improve their
relationship with customers. They may be playing catch-up, but it sounds like they're doing all the right things.
The chairman of CPM and Quantic Group in the UK, Tony Stratton, talks with Brick Meets Click about
what he learned when he interviewed shoppers, suppliers, and retailers about their relationships with Amazon.
New survey results indicate that increasing numbers
of grocery and household products manufacturers plan to offer online, direct-to-consumer
sales, but “selling direct to consumers” doesn’t necessarily mean cutting out the retailer.