The new mobile app Greentape takes another step forward in
integrating the online and in-store experience by combining customer reviews with
in-store geo-location technology. We think it will work best in stores where shoppers spend
a fair amount of time considering the purchase.
How can food retailers achieve growth? Finding new markets is one way. The new
Kings store in Gillette, NJ is a great example of this strategy in action. They’re
competing with restaurants on prepared food by offering shoppers a high-quality
culinary food experience with chef-prepared foods for 20 to 30% less than
The new “Get This” app gives
a whole new meaning to on-demand shopping – now you can shop what you see on
your favorite TV show. It’s a great example of mobile taking another step
forward in enabling any time/any place shopping.
retailers are increasingly turning to dieticians as a way to differentiate
themselves now that technology has made price transparency so accessible to
recent Ad Age article tracks the trend and the drivers behind it.
It’s useful to see an argument in support of category management since
some people have already concluded that being shopper-centric requires
moving away from the traditional product/category orientation in order
to organize around shoppers’ needs for CPGs. The “net” winners
of this debate will have a significant impact on how retail analysis of data creates
value for shoppers, retailers, and suppliers in the future.
Yoke’s Fresh Market is testing a promotion system that
allows shoppers to touch an offer on an in-aisle screen, place the item in an RFID equipped shopping cart or
basket, and collect the discount at checkout where it’s printed on the receipt.
the new “Fulfilled by Sears” program, the retailer seeks to leverage their
extensive IT and distribution capabilities by offering an online marketplace
experience. Third-party sellers will be able to get exposure to “Shop Your Way”
rewards customers, and Sears will handle fulfillment. We think the new venture has a lot going for it but we also have some questions.
Offering shoppers "solutions" by combing complimentary items (a.k.a.
bundling) is a powerful tool to increase transaction size, and it's
already driving sales for both online and brick and mortar retailers.
Done effectively, bundling can have a big impact on top-line growth. Do the math: How
much would your sales increase if shoppers added just one more item to half of their
Foursquare Labs Inc., the startup that created an app enabling people to “check-in” their current location via smartphone, seems to be positioning itself in the thick of efforts to transform the shopping experience. They’re rapidly evolving from a check-in tool into a search app that helps create new sources of value for shoppers from geo-location data.
When big data analysis gets applied to apparel returns, some shoppers are going to find out that “wear/use-and-return” scams will not be as easy to pull off. This practice costs retailers a lot of money (about $8.9 billion in 2012), but many have accepted it as a cost of doing business. See how data is making it possible to get smarter with tracking and even preventing retail returns.
The startup Storefront could change shopping dramatically by making it a lot easier for popup retailers to fill voids in high-traffic commercial real estate. We think shoppers are increasingly attracted to this kind of dynamic shopping experience.
The paper on our second big data survey identifies where and how big
data is adding value on both the demand and supply sides of the
business. While large-scale solutions will be required for some of the issues identified, that's clearly not stopping retailers from moving