The "right" customer demographics provide the cornerstone for
success in grocery home delivery. For those who are going to begin/test
delivering groceries, start in urban zip codes with higher than above
Seventy-nine percent of independent grocers have established a presence on social media, and 23% have integrated online shopping into their websites according to a recent survey, even though many grapple with the high cost of technology and staff with limited digital skills and experience.
I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
This month the International Corporation for Names and
Numbers (ICANN) makes the first batch of hundreds of new domain names available.
The new “generic top-level
domains” or gTLDs are intended to
be more intuitive and, ideally, easier to remember, but they’re also creating
Big Data was the big topic at the FMI Midwinter Executive
Conference, and I thought it would be useful to consolidate the coaching that data experts
Nate Silver and Charles Wheelan discussed with industry leaders in
Brick Meets Click offers the retail industry a short list that’s
long on opportunity. These five directives focus on what retailers can do to capture
growth as a result of shifts taking place in both shoppers and the retail
Ahold already has deep experience in the delivery market
through Peapod. Now they’re radically expanding the number pickup points for online orders
at brick-and-mortar – and they're launching a digital innovation lab.
A technology-enhanced fork will now let you know when you’re eating too fast. This type of digital feedback
isn’t for everyone, but it can effect positive lifestyle changes for
those who are inclined to pay attention to it.
Yummy.com, the southern CA independent food retailer founded
in 2002, has evolved a unique type of grocery retailing that combines both online
and traditional shopping. Founder Barnaby
Montgomery says it reflects the way shoppers “really shop across channels.”
Greater access to product prices created the phenomenon known as showrooming. Now,
shoppers have begun to realize that if they ask for a price match, coupon, free
shipping, or even just a discount, they have a good chance of getting it.
installed interactive window displays in several of its small-footprint Tesco
Metro grocery stores this holiday season. These enable customers to order items
for next day pickup by simply scanning a QR code in the display. No need to
enter the store.
Retail 2020: Reinventing
Retail – Once Again, a paperproduced
by IBM and the NYU Stern School of Business, explores what retailing will look
like in in the future informed by the lessons learned from previous retail
transformations and new developments in technology, the economy, and
years ago eBook sales were growing rapidly, but now it’s starting to look like
a mature market. Sales were flat in 2013, and they actually declined in some
months. Bookstores may survive eReaders after all.