Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
Can a retailer create a competitive advantage by turning
down the noise? UK-based
department store Selfridges is creating “quiet” environments to give shoppers
a break from life's hustle and bustle.
The new Walmart Neighborhood
Market in Chicago uses hyper-local design and strong customer service to make
some significant departures from what the average Walmart delivers to its
shoppers.
Need help with social media? Parts 6 and 7 of CCRRC's Untangling the Social Web brings order to a complex
and fast-moving topic and gives step-by-step guidance on how to integrate social media into the overall retail business.
Chinese
ecommerce retailer Yihaodian has created a mobile app that makes shopping its
site more like an in-store experience. Watch for more blending of technologies and blurring of boundaries between the in-store and
online experience.
Google’s
surprisingly positive Q4 revenue from its “Shop with Google” paid listings is probably
an alert for all retailers as they sort out their relationship with the search giant.
Shoppers
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
Meijer is rolling its six mobile apps into one to streamline the experience for shoppers - and they're not alone. As retailers gain experience, their apps are getting more comprehensive.
Professor Bobby Calder of the MMM Program at Northwestern's Kellogg School talks with BMC about building better engagement with customers in the changed landscape of marketing in the 21st century.
Poor customer service drives shoppers to showrooming - not just price - according to a new Kellogg School survey. Watch out for those retailing basics, they're critically important and easy to overlook.
People are identifying personally with their smartphones, especially young people.
In a recent JWT Intelligence survey, 54% of teens and 49% of millenials said,
“I feel like it’s a mini-me.” This has important implications for retailers.
Target and Best Buy have heavily promoted price-matching promotions, but I’d argue these programs have significant pitfalls – especially
when it comes to allowing the shopper to capture real value.
Our retail Guidance for 2013 paper focuses
on the most significant changes taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
The paper addresses shopper changes
involving promotions, value capture, peer influence, stores, reliance on
digital feedback, and online ordering confidence. Among the issues discussed:
PROMOTION OVERLOAD is becoming an issue for shoppers. Short term,
they’re looking for help – but long term, ROI-per-promotion may not be the best
measure of success.
The way shoppers define
the ROLE OF THE STORE is
changing, now that they can perform so many shopping functions online, and in
ways that will ultimately reduce its importance.
Interest in SELF TRACKING is growing as "the internet of things" expands, and this will create many opportunities for retailers to offer new
services and strengthen their relationships with customers
Read the Guidance for 2013 paper online or to download a free copy of this paper, click "more" and complete the short form.
Aquity Group’s ranking of the top 50
retail brands relative to their digital engagement is a really good reference
list of experiences that shoppers are having in the marketplace. Here are the
top 10.
Having a social media crisis is probably more a matter of “when” than “if” these days. So retailers might
want to use the rant against Men's Warehouse posted by Megadeath's lead singer on Facebook as a learning opportunity.
Big Data is entering the mainstream and will affect our lives - and retailing - in many ways. Don't miss this NY Times article from Feb 12, and let us know what you think!
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Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
Can a retailer create a competitive advantage by turning
down the noise? UK-based
department store Selfridges is creating “quiet” environments to give shoppers
a break from life's hustle and bustle.
The new Walmart Neighborhood
Market in Chicago uses hyper-local design and strong customer service to make
some significant departures from what the average Walmart delivers to its
shoppers.
Need help with social media? Parts 6 and 7 of CCRRC's Untangling the Social Web brings order to a complex
and fast-moving topic and gives step-by-step guidance on how to integrate social media into the overall retail business.
Chinese
ecommerce retailer Yihaodian has created a mobile app that makes shopping its
site more like an in-store experience. Watch for more blending of technologies and blurring of boundaries between the in-store and
online experience.
Google’s
surprisingly positive Q4 revenue from its “Shop with Google” paid listings is probably
an alert for all retailers as they sort out their relationship with the search giant.
Shoppers
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
Meijer is rolling its six mobile apps into one to streamline the experience for shoppers - and they're not alone. As retailers gain experience, their apps are getting more comprehensive.
Professor Bobby Calder of the MMM Program at Northwestern's Kellogg School talks with BMC about building better engagement with customers in the changed landscape of marketing in the 21st century.
Poor customer service drives shoppers to showrooming - not just price - according to a new Kellogg School survey. Watch out for those retailing basics, they're critically important and easy to overlook.
People are identifying personally with their smartphones, especially young people.
In a recent JWT Intelligence survey, 54% of teens and 49% of millenials said,
“I feel like it’s a mini-me.” This has important implications for retailers.
Target and Best Buy have heavily promoted price-matching promotions, but I’d argue these programs have significant pitfalls – especially
when it comes to allowing the shopper to capture real value.
es taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
The paper addresses shopper changes
involving promotions, value capture, peer influence, stores, reliance on
digital feedback, and online ordering confidence. Among the issues discussed:
Aquity Group’s ranking of the top 50
retail brands relative to their digital engagement is a really good reference
list of experiences that shoppers are having in the marketplace. Here are the
top 10.
Having a social media crisis is probably more a matter of “when” than “if” these days. So retailers might
want to use the rant against Men's Warehouse posted by Megadeath's lead singer on Facebook as a learning opportunity.
