Chipotle’s recent video and game are getting
lots of attention from consumers and
professionals. It's a terrific example of how content marketing works in social media by using stories to connect with customers on an emotional level.
offers an unprecedented opportunity to influence shoppers in the moment – if the
messages are relevant. Claudio Schapsis has cracked the code. Here, he explains why mobile is one
of the best ways to compete with online stores, what makes a message relevant,
and how location affects strategy and focus.
Monetizing social data has been difficult because “contacts”
don’t necessarily translate into influence on other people's buying decisions. The true influencers are the ones you want, and Pursway is applying big data techniques to customer data bases to find them.
Canada’s Metro supermarkets launched a re-vamped “digital ecosystem”
last week, featuring a more intuitive and personalized website and an iPhone
app that can sync with the site. It's a big step forward in delivering on their personalization promise to shoppers.
Aisle50 provides savings to consumers who buy a branded
product online and are willing to pick it up at their food store and use the store's
loyalty card to facilitate the transaction. The shopper gets savings, the CPG brand gets a sale, and the retailer gets a visit from the customer. Sweet.
IKEA Family, the retailer’s unique loyalty program,
works because the focus on “a better everyday life” keeps them customer-centric and the
intent to serve “many people” ensures engagement with mainstream customers.
We talk to Todd Sherman, CMO of Point Inside, about how in-store engagement differs from ecommerce, location technology changes shopping behavior, and retailer response to offering a mobile app that combines mapping and indoor location technology with purchase history and
Why do some stores draw shoppers who visit to
touch and try the products and then buy online, while other retailers consistently
convert visits to sales? The key difference is the experience. If your store is
boring, it’s time to change that.
Online grocery shopping is growing faster in the UK than
elsewhere, and a lot can be learned from what’s happening there, especially related
to shoppers’ response to supply and demand. Ocado is a good place to look.
powerful example of how shifts in online shopping behavior
can quickly change the competitive landscape. Trip Advisor's latest website change has had a big impact on shoppers - and rocked it's market.
The tablet shopping experience is fundamentally different from
shopping on the smaller screen of a smartphone or the larger screen of a lap
top. Recognizing this needs to be built into the marketing & communications
strategy of every retailer.
Shoppers are becoming harder to reach, and college students
represent a particular challenge given their digital media habits. Target is approaching
that challenge with a bold move called Bullseye University that combines
reality-like streaming TV with a heavy dose of social opportunity.
a clear way to segment digital shoppers from Havas Worldwide based on
how much buying they do online (infographic). We find the most valuable
insights in the reasons shoppers give for their behavior.
Recent research is helping to shed light on how shoppers
feel about being tracked. Some of the responses could
derail a lot of the good coming from modern retail analytics, so it’s a good
idea to approach this topic with sensitivity and care.
Economist covers some of the many ways brick & mortar retailers are
responding to the rapid increase in shoppers buying more online in a recent article. It's also bit of a window into what may be headed our way, since the UK is the most advanced of the developed countries when it comes to ecommerce.
The BIGNESS of Big Data
Big Data is entering the mainstream and will affect our lives - and retailing - in many ways. Don't miss this NY Times article from Feb 12, and let us know what you think!