Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
Need help with social media? Parts 6 and 7 of CCRRC's Untangling the Social Web brings order to a complex
and fast-moving topic and gives step-by-step guidance on how to integrate social media into the overall retail business.
ecommerce retailer Yihaodian has created a mobile app that makes shopping its
site more like an in-store experience. Watch for more blending of technologies and blurring of boundaries between the in-store and
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
Poor customer service drives shoppers to showrooming - not just price - according to a new Kellogg School survey. Watch out for those retailing basics, they're critically important and easy to overlook.
People are identifying personally with their smartphones, especially young people.
In a recent JWT Intelligence survey, 54% of teens and 49% of millenials said,
“I feel like it’s a mini-me.” This has important implications for retailers.
Our retail Guidance for 2013 paper focuses
on the most significant changes taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
The paper addresses shopper changes
involving promotions, value capture, peer influence, stores, reliance on
digital feedback, and online ordering confidence. Among the issues discussed:
PROMOTION OVERLOAD is becoming an issue for shoppers. Short term,
they’re looking for help – but long term, ROI-per-promotion may not be the best
measure of success.
The way shoppers define
the ROLE OF THE STORE is
changing, now that they can perform so many shopping functions online, and in
ways that will ultimately reduce its importance.
Interest in SELF TRACKING is growing as "the internet of things" expands, and this will create many opportunities for retailers to offer new
services and strengthen their relationships with customers
Read the Guidance for 2013 paper online or to download a free copy of this paper, click "more" and complete the short form.
Having a social media crisis is probably more a matter of “when” than “if” these days. So retailers might
want to use the rant against Men's Warehouse posted by Megadeath's lead singer on Facebook as a learning opportunity.