Economist covers some of the many ways brick & mortar retailers are
responding to the rapid increase in shoppers buying more online in a recent article. It's also bit of a window into what may be headed our way, since the UK is the most advanced of the developed countries when it comes to ecommerce.
were surprised to find so much skepticism about mobile innovations like
coupons, location-based technology, and QR codes in a recent study of retail
marketing. Also, that paid search accounted for the biggest item in digital
marketing budgets – averaging 36%.
Quick Reach (QR) Codes have been around North America
for a while, but adoption has yet to really take off. Where it's worked well, there’s been thoughtful deployment. We found ten best practices that
provide clear and practical guidelines grounded in delivering a relevant experience.
To get a look at the new strategic landscape that retailers
and shopper marketers face in today’s marketplace, read Christopher Rollyson’s
blog, The CMO’s Guide to Omni-channel & Retail Transformation.
The “Room inspiration” tool that Marks & Spencer has deployed in their home goods department is a
mind stretcher – especially when it comes to letting shoppers use technology (at home or in the store) to personalize and more
effectively experience products and product variations.
Canadian Tire reintroduces its shopping site later this year
as part of the company’s commitment to using digital technology to improve their
relationship with customers. They may be playing catch-up, but it sounds like they're doing all the right things.
The chairman of CPM and Quantic Group in the UK, Tony Stratton, talks with Brick Meets Click about
what he learned when he interviewed shoppers, suppliers, and retailers about their relationships with Amazon.
New survey results indicate that increasing numbers
of grocery and household products manufacturers plan to offer online, direct-to-consumer
sales, but “selling direct to consumers” doesn’t necessarily mean cutting out the retailer.
Here’s a reminder for today’s multi-channel world from San Francisco's health department and Yelp: If you want your message to connect with shoppers, you better pay attention to where they’re
going for information.
Barnes & Noble projects a drop in same-store sales for 2014. There's no consensus on why, but many theories are discussed in this WSJ article. One thing is certain, adjusting to changing customer needs has become
even more challenging now that retail has gone multi-channel. There are
no best practices for how to do this but testing and learning seems like it would lead to more sure-footed responses.
Divas – women who regularly shop online and make heavy use of social networks –
are a shopper segment that’s definitely worth watching. Dayna Dion's call out of six ways they find value from brands and retailers offers a rich perspective on how retailing may evolve in the future - see how.
Sephora’s added a new feature to it's digital offering that's going to drive sales by making it even
easier for customers to stay connected – always and everywhere – to their favorite
products (and favorite beauty retailer).