Shopper Marketing/ Engagement

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Blog Post

Food shopping & digital tech: Are we thinking boldly enough?

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.
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ShoppingScout: Truly targeted promotions and price info personalized for shoppers

ShoppingScout: Truly targeted promotions and price info personalized for shoppers Sooner or later someone was going to make it easy for grocery shoppers to take greater advantage of their new-found market power, and the free price comparison app ShoppingScout may have cracked the code.  Sara, the app's personal shopping assistant pictured to the left, automatically looks up the prices for all the items on a customer’s grocery list, in all the stores they shop, and shows them the lowest prices.

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Blog Post

Exploring the digital path to purchase with Tom Furphy

Tom Furphy's unique journey through both in-store and ecommerce selling is what made me want to tap into his vision and thinking. After a successful tour with leading US food retailer Wegman’s, he served Amazon as VP of Consumables and AmazonFresh. There, his teams launched and oversaw the growth of Amazon’s Health & Beauty and Grocery businesses, the development of Subscribe-and-Save, and the launch of AmazonFresh local grocery delivery service. Today, he's chairman of IdeoClick, Inc.
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ExpoWest: Momentum builds for online grocery retailing

ExpoWest: Momentum builds for online grocery retailing Last weekend I was at ExpoWest, where there was lots of energy in the air around online grocery shopping. Clearly, the user experience delivered by some online grocery retailers is improving at warp speed. One big implication for traditional food retailers is that customer expectations about how they do food shopping are going up – which makes it even more important for brick and mortar retailers to find ways to deliver unique in-store shopping experiences.

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How much are in-store employees really worth?

How much are in-store employees really worth? The in-store experience delivered by retail sales clerks varies widely, and when it translates into higher productivity that’s worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who are essential to winning in today's retail world. This feels like the right time for a fresh approach to the way stores value their first line personnel.

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