The most successful retailer apps align well with the needs
of targeted shoppers, and Yumprint should give Walmart a leg up with food
shoppers. Our research shows that food shoppers rank getting information about
new recipes only second to learning what’s on deal/what coupons are available -
and Yumprint does both.
As interest in and
acceptance of subscription services continues to build, now is the time to "catch this wave." Amazon pioneered the online subscription,
and in the process they revealed an unmet customer need that wasn’t evident
before – to replenish regularly by auto purchasing products at a shopper-directed
interval. Now other retailers are getting into the act, like Sam’s and CVS.
Changing what you don't know (or aren't doing) can drive shopper engagement. I first came across the work of reach
| influence while they were supporting an innovative shopper
for IGA retailers. They were new to the food business, and the “fresh
eye” their leadership brought to some long standing challenges was very
helpful. They know a LOT about effective retail email practices, and I asked them to share some of their guidance and experience in a recent interview.
The "right" customer demographics provide the cornerstone for
success in grocery home delivery. For those who are going to begin/test
delivering groceries, start in urban zip codes with higher than above
Seventy-nine percent of independent grocers have established a presence on social media, and 23% have integrated online shopping into their websites according to a recent survey, even though many grapple with the high cost of technology and staff with limited digital skills and experience.
I've been watching Bob Wheatley bring a fresh consumer marketing perspective to a retail reinvention project, and I'm impressed with his ability to see where consumers are headed. He combines the skill and discipline of an accomplished CPG marketer with the quick reflexes of a successful retailer – important talents to bring if you want to play successfully in the brick meets click space. Here's our conversation.
This month the International Corporation for Names and
Numbers (ICANN) makes the first batch of hundreds of new domain names available.
The new “generic top-level
domains” or gTLDs are intended to
be more intuitive and, ideally, easier to remember, but they’re also creating
Big Data was the big topic at the FMI Midwinter Executive
Conference, and I thought it would be useful to consolidate the coaching that data experts
Nate Silver and Charles Wheelan discussed with industry leaders in
Brick Meets Click offers the retail industry a short list that’s
long on opportunity. These five directives focus on what retailers can do to capture
growth as a result of shifts taking place in both shoppers and the retail
Ahold already has deep experience in the delivery market
through Peapod. Now they’re radically expanding the number pickup points for online orders
at brick-and-mortar – and they're launching a digital innovation lab.
A technology-enhanced fork will now let you know when you’re eating too fast. This type of digital feedback
isn’t for everyone, but it can effect positive lifestyle changes for
those who are inclined to pay attention to it.
Yummy.com, the southern CA independent food retailer founded
in 2002, has evolved a unique type of grocery retailing that combines both online
and traditional shopping. Founder Barnaby
Montgomery says it reflects the way shoppers “really shop across channels.”
Greater access to product prices created the phenomenon known as showrooming. Now,
shoppers have begun to realize that if they ask for a price match, coupon, free
shipping, or even just a discount, they have a good chance of getting it.