Shopper Marketing/ Engagement

Abstracts of all  content related to this segment are listed from newest to oldest.


 

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Alibaba's Tmall supermarket unlocks possibilities

Alibaba's Tmall supermarket unlocks possibilities Alibaba’s Tmall Supermarket is a good example of how much creative flexibility is possible when a retail business model is built out on the internet. Partly, this is because it’s possible to reconfigure a virtual operation quicker and at a lower cost than brick and mortar, but the real headroom is found in making changes that deliver greater value to customers – and some of these possibilities aren’t even imaginable until a retailer begins to think differently about the possibilities.

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Lookout

The personalization challenge: Moving beyond the transactional

The personalization challenge: Moving beyond the transactional Scale is a challenge for retailers when it comes to personalization using digital connections: How do you reach enough shoppers to have a measurable impact on sales?  We found some specific ideas about how retailers can personalize WITH shoppers vs To shoppers. These ideas can create better implementation and ultimately help realize a lot of the value missed by just staying with a transactional/product focus.

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Blog Post

Food shopping & digital tech: Are we thinking boldly enough?

red bomb pngSo far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier – building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on the way. Here's what I see.
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ShoppingScout: Truly targeted promotions and price info personalized for shoppers

ShoppingScout: Truly targeted promotions and price info personalized for shoppers Sooner or later someone was going to make it easy for grocery shoppers to take greater advantage of their new-found market power, and the free price comparison app ShoppingScout may have cracked the code.  Sara, the app's personal shopping assistant pictured to the left, automatically looks up the prices for all the items on a customer’s grocery list, in all the stores they shop, and shows them the lowest prices.

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Blog Post

Exploring the digital path to purchase with Tom Furphy

Tom Furphy's unique journey through both in-store and ecommerce selling is what made me want to tap into his vision and thinking. After a successful tour with leading US food retailer Wegman’s, he served Amazon as VP of Consumables and AmazonFresh. There, his teams launched and oversaw the growth of Amazon’s Health & Beauty and Grocery businesses, the development of Subscribe-and-Save, and the launch of AmazonFresh local grocery delivery service. Today, he's chairman of IdeoClick, Inc.
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