Customers increasingly go online for information and
services, so retailers can use the web to give their customers “more of what
they’re looking for” – but it has to be delivered in a way that’s easy to
access and use. That’s why we like Relay Foods’ expanded nutrition label.
Elliott Grant’s 20+ US patents testify to his love of
finding elegant solutions to hard problems. Among his creations is a technology
that enables capture of supply chain insights on over $10bn worth of products a
year. When we heard he was working on an app that helps consumers connect their
food shopping with their nutritional needs, we wanted to know more. Here,
he talks with us about how shoppers use the app, how it personalizes
nutrition scoring for individual products, and what retailers can learn from
the data it generates.
hard separate cause and effect, but RSR’s new report, Omni-Channel 2014: Double
Trouble, does a nice job of comparing the winners' thinking and actions to the
laggards' when it comes to how retailers are looking at their move into
transitioning to omnichannel, one challenge retailers face is finding a way to
let go of activities that are no longer important to their customers/shoppers
and to increase investment in things that will drive sales growth. Holistic margin management may be a way forward.
The list of ten online grocery shopping services recently published by
Mashable sparked several thoughts for us about differentiation, segmentation, economies of scale and what to expect in the future.
PJ Stafford’s wide range of experience make him a great
source for thinking about how ecommerce might transform the grocery marketplace. Here, the Co-President of Honest Green, the ecommerce
division of UNFI, talks with us about why he's convinced grocery is ready to move into the mainstream of ecommerce, how
natural retailers and supermarkets can serve the “Long Tail” needs of their
customers, and what retailers
need to do to take full advantage of the opportunity.
“sharing economy” is not a fad according to research studies, and in fact it’s
becoming a larger part of the way many people around the world buy and access
goods and services. Nielsen recently found that more than half of those
surveyed in the US were “willing to share or rent personal assets for financial
gain” and more than 40% would be willing to lease goods and services.
We talk a lot about using digital to
improve the in-store experience, but little work has been done to define the
details or measure its impact on shopping and sales. Now there’s a research report
on AT&T’s new digital store installation that assesses the customer
experience and its impact on the store.
A lot of the initial digital “innovation” in food marketing
and distribution focused on applying technology to the usual suspects. So
digital circulars, coupons, and shopping lists replace paper ones, and shoppers
may place online orders but often still One.Item.At.A.Time. Here’s someone
who’s thinking about needs and opportunities in a much bigger way.
news story about Walmart's new US division chief featured the giant big-box
retailer's strategic emphasis on small-footprint stores and ecommerce
integration. Performance in the US has been sluggish for the past 5 or 6
quarters, and these store formats are all about figuring out how to drive
growth by meeting the emerging needs of consumers.
While many retailers are focused on delivering personalized promotions
and products as a way to break through the clutter, shoppers have been quietly
using the growing range of options to create
what we call personalized
supply chains. Heads up folks, this could be the next generation of shopper
marketing. Business that used to
go to traditional retail is being unbundled, and shoppers are shifting portions
of their spending to channels (and retailers) where they can get their highly
individualized needs met.
Restaurant carryout is the main “home meal replacement” today,
but there’s a new online competitor for this potentially profitable market:
meal kit companies like Blue Apron and Plated, which are essentially kitchens
that blend data and ingredients to produce a service efficiently.
Every retailer wants a straightforward way to jumpstart the
sales of underperforming stores or maybe their entire chain. This 12-minute presentation is
an easy way to see if the growth platforms in The Playbook for Success
can be of value to your company.
Generating growth in today’s flat economy is one of the problems
that keep retailers up at night these days. Taking share from the competition is always expensive and frequently unprofitable, so where
else can they turn? Consider disruptive innovation. Here’s one example.
When management takes responsibility for the future of the
business the way Bill Marriott does, it’s worth a serious look. The Chairman of
the $19 billion dollar hotel management company is making bold moves to ensure
his business is ready for its next wave of customers – 60% of whom will be
Millennials in just four years.