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Shopper Marketing/ Engagement

Abstracts of all  content related to this segment are listed from newest to oldest.


 

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What grocery leaders can learn from Bill Marriott's view of the future

What grocery leaders can learn from Bill Marriott's view of the future When management takes responsibility for the future of the business the way Bill Marriott does, it’s worth a serious look. The Chairman of the $19 billion dollar hotel management company is making bold moves to ensure his business is ready for its next wave of customers – 60% of whom will be Millennials in just four years.

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Blog Post

Why average is going to kill you in retailing & other 2014 trends

Dont Look Back 2Each year the management consultancy Centigo AB produces, Centigo Retail Outlook, a major report on seven new retailing trends they’re seeing across the world.  The reports are always full of creative insight and this year is no exception. Håkan Bengtsson, one of the report’s authors, is also a BMC Black Belt. We talked with him recently about some of the things they’ve learned during the work. Here’s a sample of what the team at Centigo is seeing.
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Publix pilots personal: Why others should follow

Publix pilots personal: Why others should follow When enough people believe something, sometimes it doesn’t matter if it’s true or not. Grocery customers now believe that their supermarkets know enough about them to give them personal offers. Publix is responding with a personalized offer program – and other food retailers will need to think about following on. This is an increasingly common shopper expectation.

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How far can Aldi really grow?

How far can Aldi really grow? Aldi’s primary appeal to shoppers is low prices – 30% below the supermarket – but that’s not the only reason they’re enjoying strong same store sales growth in an otherwise flat market.  Known originally as a limited assortment store, Aldi has maintained most of those strengths while also developing a more well-rounded shopper value proposition that’s proving hard to beat, at least for now.

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Relay Foods: Specific suggestions smooth transition for customers

Relay Foods: Specific suggestions smooth transition for customers Putting the customer first is a winning strategy in today’s intensely competitive market. Relay Foods and Whole Foods are ending a 5-year partnership in Virginia, and the positive and helpful way Relay has approached helping its customers through the transition is worth learning from. Relay does six notable things in this email they sent to customers in Charlottesville and Richmond.

Blog Post

Artizone: Putting the artisan in online food shopping

Artizone logoSearching out new visions for food retailing – and the business leaders who champion them – is one of our passions. Lior Lavy is part of the team that launched Artizone, the online marketplace that's connecting shoppers with a host of artisan food purveyors in parts of Dallas and Chicago. We were impressed with their dedication to bringing customers quality, unique foods and by their intense business focus. Lior seems like a person who will not be denied. As you’ll see, Artizone is already defining its unique role in the evolution of online food shopping.
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Accelerating beyond Ominchannel: Look out for Total Retail!

Accelerating beyond Ominchannel:  Look out for Total Retail! An approach called “total retail” is overtaking omnichannel as the high-water mark for successful retailers. Whereas the last big upheaval required retailers to multiply the number of channels where they made themselves available, the next one looks like it will require them to “rebalance that store portfolio” with the customer at the center of the picture, and include their physical stores in the innovation mix. One reason this is going to be so important is that the average shopper now wants to limit the number of retail brands they interact with, especially online.

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Is Walmart's Savings Catcher the first of many bigger and better shopping tools?

Is Walmart's Savings Catcher the first of many bigger and better shopping tools? The Savings Catcher program that Walmart rolls out nationally this summer gives the retailer a way to create a new digital CRM program without involving a card and discounts. For us, the really big idea is that Walmart leveraged all the new price transparency data into a value added service for their customer.

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Moving beyond high tech vs. high touch to better shopper connections

Moving beyond high tech vs. high touch to better shopper connections It’s time to reconcile high tech and high touch in food retailing. The two can complement each other better than ever today. Bob Wheatley’s blog "Supermarkets: Do you know me, love me?" made me thoughtful about just how far we’ve come in terms of how technology can help us better understand and serve our customers.