Google Glass has the potential to transform food and grocery
shopping. The device being hands-free
makes a big difference in terms of attention and focus. Check out this video to get an idea of just how much it will change the experience.
So far, most of the retail food sector’s attention to technology has focused on helping people execute “traditional” shopping activities quicker and easier –
building shopping lists, personalizing circulars, offering digital coupons – but there are signs that much bigger changes are on
the way. Here's what I see.
The key to success in retailing is aligning your
offer with the needs of your customers. What's needed is a proven process that
makes it easier to achieve that alignment. The new report from NACS/CCRRC
delivers a shopper research-based growth "formula" that easily
translates beyond convenience to other types of food retail as well.
It’s never simple to maintain an effective retail pricing
strategy. Walmart’s newest pricing program, Savings Catcher, joins a
group of tactics that engages shoppers post-purchase, like Meijer’s digital
receipts and Checkout51 to deliver/show savings to individual shoppers.
Many retailers are
still struggling with what it means to deliver a great, unique in-store
experience. This paper contains eight examples that will help retailers
visualize personalized experiences and better serve their customers.
Winning in today’s retail food marketplace turns on
delivering a better shopper experience, but exactly what that looks like isn’t
always clear. VineMarket.com's newly rebranded site goes
a long way in delivering a better shopping experience for people who have to manage
Sooner or later someone was going to make it easy for
grocery shoppers to take greater advantage of their new-found market power, and
the free price comparison app ShoppingScout may have cracked the code. Sara, the app's personal shopping assistant pictured to the left, automatically looks up the prices for all
the items on a customer’s grocery list, in all the stores they shop, and shows
them the lowest prices.
interaction with shoppers is the focus of several in-store beta tests this year. The question to be answered: Does
the technology create tangible value? Does it increase incremental sales and/or
produce information that the retailer can monetize to cover the costs?
CEO of Ocado thinks that 40% to 60% of grocery shopping will ultimately move
online, but we doubt it will reach those levels, especially if you are talking about just home delivery. Here are some key factors that will impact the growth story for online and ecommerce grocery.
adding the ability to store digital receipts in one easy-to-access location,
Meijer's app has taken a big step forward to increase communication with customers
after the shopping trip is over. Once such messages were seen as coming "too late to make a difference," but the digital path to purchase has changed all that.
clearly room/opportunity to do more to develop media-driven revenue streams within stores. Think
of the Nutella section at Eataly in Chicago – or STORY, the 2,000-square-foot
retail outlet in New York that takes this innovative approach
to a whole new level.
a real danger of getting stuck in the “test and learn” phase with mobile apps for
many retailers, unless senior management can communicate clearly about how the
app can contribute to company-wide objectives.
Tom Furphy's unique journey through both in-store and ecommerce selling is what made
me want to tap into his vision and thinking. After a successful
tour with leading US food retailer Wegman’s, he served Amazon as VP of
Consumables and AmazonFresh. There, his teams launched and oversaw the growth
of Amazon’s Health & Beauty and Grocery businesses, the development of
Subscribe-and-Save, and the launch of AmazonFresh local grocery delivery
service. Today, he's chairman of IdeoClick, Inc.
Last weekend I was at ExpoWest, where there was lots of
energy in the air around online grocery shopping. Clearly, the user experience
delivered by some online grocery retailers is improving at warp speed. One big implication for traditional food retailers is that
customer expectations about how they do food shopping are going up – which makes
it even more important for brick and mortar retailers to find ways to deliver unique in-store shopping experiences.
The in-store experience delivered by
retail sales clerks varies widely, and when it translates into higher productivity that’s
worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who
are essential to winning in today's retail world. This feels like the
right time for a fresh approach to the way stores value their first line