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Shopper Marketing/ Engagement

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Blog Post

Meeting omnichannel requirements

omnichannel convergenceLast year's interview with Bill Davis on "Defining omnichannel retail" was a great way to start the dialogue about this significant shift, and in fact it's one of our most-viewed blogs. Now it's time to take the conversation to the next level – requirements for execution. Here, Davis shares the learnings he’s gleaned from his work on a number of omnichannel transition projects – specifically related to the focus, effort, and time required for a retailer to make the transition successfully.
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6 factors keeping retailers in the doldrums

6 factors keeping retailers in the doldrums There’s a lot of power in the idea that a properly defined problem is more than half solved. So: Why are so many retailers still in the doldrums 5 years after the “great recession” has ended? Four factors are called out in a recent Fortune article. It's a good start, but we think there’s more to the story and more for retailers to think about when making plans for the future.

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HowGood shows how offering more information can sell products

HowGood shows how offering more information can sell products In the early days of the digital revolution, many food shoppers were satisfied with a photo that actually matched the product on the shelf and access to a standard nutrition label, but now that’s not enough. Growing demand for reliable product information is creating new opportunities for those who aggregate and sell information about product attributes.

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Post-purchase communications via receipt programs no longer an afterthought

Post-purchase communications via receipt programs no longer an afterthought Until now, most of the focus on customer touchpoints has been on the pre-purchase part of the journey.  Now, focus is expanding at the post-purchase end – and the pivot’s happening via e-receipts and mobile receipt programs. The doors that these programs can open move retailer/manufacturer collaborations into new territory.

Blog Post

Why NextGen food retailing requires collaboration

MatchesGlen Terbeek's ideas about the future of food retailing were prescient 15 years ago, and they are still provocative today. The founder of Accenture's original Smart Store and author of Agentry Agenda: Selling Food in a Frictionless Marketplace, talks with us about how food retailing is configured today, and why manufacturers, retailers and competitors need to work together to create a new “operating system” that better fits today’s dramatically different retail market conditions. In a follow-up interview next month,  he talks with us about what that barrier-busting system might look like in more detail.
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Blog Post

At the intersection of big data and better food choices

ShopWell logoElliott Grant’s 20+ US patents testify to his love of finding elegant solutions to hard problems. Among his creations is a technology that enables capture of supply chain insights on over $10bn worth of products a year. When we heard he was working on an app that helps consumers connect their food shopping with their nutritional needs, we wanted to know more. Here, he talks with us about how shoppers use the app, how it personalizes nutrition scoring for individual products, and what retailers can learn from the data it generates.
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Blog Post

Grocery ecommerce: the long tail, the last mile, and the future

PJ Stafford’s wide range of experience make him a great source for thinking about how ecommerce might transform the grocery marketplace. Here, the Co-President of Honest Green, the ecommerce division of UNFI, talks with us about why he's convinced grocery is ready to move into the mainstream of ecommerce, how natural retailers and supermarkets can serve the “Long Tail” needs of their customers, and what retailers need to do to take full advantage of the opportunity. 
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How and why retailers need to find a role in the sharing economy

How and why retailers need to find a role in the sharing economy The “sharing economy” is not a fad according to research studies, and in fact it’s becoming a larger part of the way many people around the world buy and access goods and services. Nielsen recently found that more than half of those surveyed in the US were “willing to share or rent personal assets for financial gain” and more than 40% would be willing to lease goods and services. 

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Instacart and the demand for on-demand food

Instacart and the demand for on-demand food A lot of the initial digital “innovation” in food marketing and distribution focused on applying technology to the usual suspects. So digital circulars, coupons, and shopping lists replace paper ones, and shoppers may place online orders but often still One.Item.At.A.Time. Here’s someone who’s thinking about needs and opportunities in a much bigger way.

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