segments

Shopper Marketing/ Engagement

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Blog Post

At the intersection of big data and better food choices

ShopWell logoElliott Grant’s 20+ US patents testify to his love of finding elegant solutions to hard problems. Among his creations is a technology that enables capture of supply chain insights on over $10bn worth of products a year. When we heard he was working on an app that helps consumers connect their food shopping with their nutritional needs, we wanted to know more. Here, he talks with us about how shoppers use the app, how it personalizes nutrition scoring for individual products, and what retailers can learn from the data it generates.

Blog Post

Grocery ecommerce: the long tail, the last mile, and the future

PJ Stafford’s wide range of experience make him a great source for thinking about how ecommerce might transform the grocery marketplace. Here, the Co-President of Honest Green, the ecommerce division of UNFI, talks with us about why he's convinced grocery is ready to move into the mainstream of ecommerce, how natural retailers and supermarkets can serve the “Long Tail” needs of their customers, and what retailers need to do to take full advantage of the opportunity. 
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How and why retailers need to find a role in the sharing economy

How and why retailers need to find a role in the sharing economy The “sharing economy” is not a fad according to research studies, and in fact it’s becoming a larger part of the way many people around the world buy and access goods and services. Nielsen recently found that more than half of those surveyed in the US were “willing to share or rent personal assets for financial gain” and more than 40% would be willing to lease goods and services. 

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Instacart and the demand for on-demand food

Instacart and the demand for on-demand food A lot of the initial digital “innovation” in food marketing and distribution focused on applying technology to the usual suspects. So digital circulars, coupons, and shopping lists replace paper ones, and shoppers may place online orders but often still One.Item.At.A.Time. Here’s someone who’s thinking about needs and opportunities in a much bigger way.

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Walmart & Target: Big boxes go small format

Walmart & Target: Big boxes go small format Every news story about Walmart's new US division chief featured the giant big-box retailer's strategic emphasis on small-footprint stores and ecommerce integration. Performance in the US has been sluggish for the past 5 or 6 quarters, and these store formats are all about figuring out how to drive growth by meeting the emerging needs of consumers.

Blog Post

Personalized Supply Chains: The next generation of shopper marketing

Personalized supply chainsWhile many retailers are focused on delivering personalized promotions and products as a way to break through the clutter, shoppers have been quietly using the growing range of options to create what we call personalized supply chains. Heads up folks, this could be the next generation of shopper marketing. Business that used to go to traditional retail is being unbundled, and shoppers are shifting portions of their spending to channels (and retailers) where they can get their highly individualized needs met.
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What grocery leaders can learn from Bill Marriott's view of the future

What grocery leaders can learn from Bill Marriott's view of the future When management takes responsibility for the future of the business the way Bill Marriott does, it’s worth a serious look. The Chairman of the $19 billion dollar hotel management company is making bold moves to ensure his business is ready for its next wave of customers – 60% of whom will be Millennials in just four years.

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