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Shopper Marketing


 

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Tapping the synergy of different retail brand experiences to drive store traffic

Tapping the synergy of different retail brand experiences to drive store traffic More and more retailers are partnering with other strong brands to grow traffic and sales as they as find their stores are not as productive as they used to be. These branded shops within the stores are not a new concept but it’s clearly an idea that’s right for the times as they expand and elevate the customer shopping experience and generate sales from otherwise underutilized space.
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Blog Post

What's at the heart of making the digital transformation in grocery?

Traditional grocers are feeling competition from Amazon and beginning to see the need for digitally transforming the business. Despite the progress that’s been made, the question remains: “What does digital transformation look like?” China is one place to look for answers, so we talked to Robin Michel, who has spent several years consulting there after a long career as a senior US supermarket executive. Here, she addresses six questions that give insight into what US grocers can learn.

Conversation

Build a more profitable sales mix without raising prices using the Halo Effect

Build a more profitable sales mix without raising prices using the Halo Effect Abstract: Most grocers have understood the thinking behind the Halo Effect, but they haven’t been able to unlock the full power until now. In this interview, Gary Saarenvirta, Founder and CEO of Daisy Intelligence, explains how they use leading-edge analytics to apply the Halo Effect to all of a retailer’s products to improve sales forecasting and build a more profitable sales mix – without raising prices. (Video runs 11:24)

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Pinduoduo leverages social buying for rapid growth in the Chinese market: Smart agriculture is next

Pinduoduo leverages social buying for rapid growth in the Chinese market: Smart agriculture is next In 2020, Pinduoduo surpassed Alibaba as the most popular ecommerce platform in China. It's an online version of Disney (entertainment) and Costco (a broad range of value-based buying/items) that uses a “social shopping model” which encourages users to share links to the items they purchase and participate in group buying with friends to earn a bigger discount. Beyond reinventing the retail ecosystem, it's now working to create new agritech solutions that will help agricultural products deliver more value. 

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Pinduoduo leverages social buying for rapid growth in the Chinese market: Smart agriculture is next

In 2020, Pinduoduo surpassed Alibaba as the most popular ecommerce platform in China. It's an online version of Disney (entertainment) and Costco (a broad range of value-based buying/items) that uses a “social shopping model” which encourages users to share links to the items they purchase and participate in group buying with friends to earn a bigger discount. Beyond reinventing the retail ecosystem, it's now working to create new agritech solutions that will help agricultural products deliver more value. 

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How can retailers help their customers eat healthier? Focus on the work you can do for them

How can retailers help their customers eat healthier? Focus on the work you can do for them It’s been clear for a long time that supermarkets can help their customers eat healthier, and much thought has been given to finding the right combination of information and tools. Even dietitians, working one-on-one with their clients, have trouble making lasting change. What if there was a better way – and one that supermarkets could offer as a service to their customers? AlgoCart thinks it has the answer. Here's how it works.

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How can retailers help their customers eat healthier? Focus on the work you can do for them

It’s been clear for a long time that supermarkets can help their customers eat healthier, and much thought has been given to finding the right combination of information and tools. Even dietitians, working one-on-one with their clients, have trouble making lasting change. What if there was a better way – and one that supermarkets could offer as a service to their customers? AlgoCart thinks it has the answer. Here's how it works.

Blog Post

Growing your eGrocery business depends on examining 3 strategic questions

COVID-19 was a catalyst for swift and significant changes in the U.S. grocery industry; however, it has also shaped a new set of realities that will impact how companies can grow their online business more effectively going forward. Grocery retailers need to focus on attracting more online customers, driving up spending, and improving the customer experience to frame up their opportunities as they develop and refine their future strategies.

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Loblaws' new fees for CPGs: Raises big questions about the future of trade relations

Loblaws' new fees for CPGs: Raises big questions about the future of trade relations Loblaws recently announced several new fees will be added to the cost of goods bought from large CPG brands starting Jan 3, 2021. The retailer says the new charges are needed to keep costs down for consumers as CPGs press to raise product prices and as a way to have brands share in its $6 billion plan to invest in stores and ecommerce infrastructure. These types of fee increases are becoming more common, and they highlight 2 key questions that both retailers and suppliers will need to answer as they develop their long-term strategies in Canada and the US.
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Blog Post

Customer Management: Unlock new sources of profitable growth in grocery retail for 2020 & beyond

In this Q&A, Jim Dippold and Jean-Marc Sallenave, co-authors of the new book Customer Management: How Retailers Must Change to Survive and Succeed explain what it is, how it improves business results, and how grocers capture those benefits. The surprise? Customer Management is within reach of most organizations (including your own). 6 min read
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Driving sales by connecting today's shoppers to the information and support they need

Driving sales by connecting today's shoppers to the information and support they need A multi-faceted merchandising program implemented at Walmart by Avocados from Mexico is proving that combining digital touchpoints with in-store messaging can get consumers to reach out for information while they're shopping and grow category sales – especially when it's focused on something consumers want and need to know.

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Flash Sales: Leveraging digital delivery to increase benefit to the grocery shopper and retailer

Flash Sales: Leveraging digital delivery to increase benefit to the grocery shopper and retailer Now that grocery retailers can use SMS and mobile apps to broadcast Flash Sales instantly to a broad audience (instead of overhead loudspeakers), they are becoming a more popular way for supermarkets to trigger a customer trip to the store. Customers get to save money, and retailers get to reduce food waste, shrink, and the cost of unsaleable items. 

Paper

Guidance 2019: Capitalize on the growing appetite for customization & personalized shopping options

Customization and personalized shopping are two of the most powerful and sustained trends driving the consumable marketplace today.  Grocers and suppliers who fail to pay attention to these trends will get left behind by shoppers because their business will not be aligned with the “new order.”  This white paper offers three ways to start capitalizing on these shifts and find new sources of growth in 2019 and beyond.