Apparel/Mass/ GM


 

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Macy's adds in-store GPS at NYC flagship

Macy's app iconThe addition of in-store GPS to Macy's iPhone app for its flagship NYC store is one more sign of how shoppers are going to be able to navigate stores more easily in the future – and be guided to featured products and deals while they’re in the store, too. The GPS systems, provided by suppliers such as Meridian and Point Inside, are becoming more accessible to retailers (and museums and hotels and hospitals).
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Another multi-channel move for Toys 'R Us: In-store payment for online purchases

legos 2Toys ‘R Us joins a growing list of retailers who now accept in-store payment for online orders. We think the shift signals a growing awareness among retailers of how multi-channel the shopping experience has become. As more and more shoppers seek and expect a blended experience, the boundaries between online and offline are softening. By accepting in-store payment for online orders, retailers
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Shopkick moves into new territory on the path to purchase

Shopkick app logoShopkick’s redesign aims to capture the couch-to-store loop of the path to purchase. The new focus on layout and color aspires to extend the app’s footprint to include more pre-shopping browsing. Gamification isn’t gone entirely, but it’s not as prominent as it once was. Sarah Lacey says “Why fix something that wasn’t broken?” in her Pandodaily review. But we think Shopkick is just leveraging their strength in creating intent motivation to better serve shoppers' needs by entering the path to purchase before the store.
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