segments

Apparel/Mass/ GM


 

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Hointer: automation creating a better shopping experience

HointerAt Hointer former Amazon technology VP Nadia Shouraboura aims to combine the best features of online and brick-and-mortar shopping and “get rid of the worst.”  Shouraboura is working hard to “eliminate the friction points,” and she calls Hointer “truly and experiment in innovation.” The Seattle store is interesting on so many levels and definitely worth your time to learn more about.
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Social media vs. traditional online

wins with shoppersWho wins the shopper and what’s the marketing value of social media vs. traditional online sources of information?  New research from Radius Global Market Research suggests there’s no single answer, but it does blow away some of the haze.  Overall, understanding specifically how your current and prospective customers are using information sources, will help you meet them where they are.