At Hointer former Amazon technology VP Nadia Shouraboura
aims to combine the best features of online and brick-and-mortar shopping and
“get rid of the worst.” Shouraboura is working hard to “eliminate the friction
points,” and she calls Hointer “truly and experiment in innovation.” The Seattle store is interesting on so many levels and definitely worth your time to learn more about.
Don’t miss Internet Retailer’s commentary “Can Google Save
Retail Stores?” by Don Davis. It’s a
must read because of the way it lays out the operational challenges retailers need
to overcome to successfully partner with Google – delivery, inventory, even
pricing. What, however, will be the fate of retailers who become too dependent on Google?
Target’s acquisition of Chefs Catalog and the assets of
Cooking.com, both of which operate in the online space, shows that Target is
positioning itself to serve customers with an even broader offer related to preparing
meals at home.
Times are changing. High transaction costs used to limit the number of sellers
in the market, but not any more. The internet has made it possible for many
more people to become sellers – and renters. The net result is what some call the "Sharing Economy" and it is getting the attention of shoppers and other stakeholders in the commercial marketplace.
What started out as a project to replace traditional paper
signs with iPads changed significantly when the design team put the target shopper,
young women who live on online, at the center of the design process. It forced
them to confront this question: “Why even go to a physical store anymore?”
Can we get more specific about
what Big Data is good for? Victor
Mayer-Schonberger and Kenneth Cukier’s new book is a big step in the right
direction, but the quote that Evgeny Morozov highlighted in his WSJ review made
me think about correlation and causation.
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
It’s time to break down
buying and selling tasks anew. Those digital breadcrumbs we call “big data” could help a lot - IF we can get clear about what it is and what it can do. Take BMC's Big Data Survey and we'll send you the results.
the more intriguing takeaways from H&M's new clothes-recycling program is how ready customers are to
“sell stuff,” as well as buy it. In this case, they are
willing to "sell" a bag of clothing for a 15% discount on a new
When we talk about mobile and retail,
we often move fast to features, tactics, and strategies, but unless we back up
to see the enormity of the change we’re dealing with, we might fail to get to
retail’s true digital destination.
BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
All clothing shopping occasions, as well as other fashion-defined products.