When we talk about mobile and retail,
we often move fast to features, tactics, and strategies, but unless we back up
to see the enormity of the change we’re dealing with, we might fail to get to
retail’s true digital destination.
BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.
are bringing much higher expectations for digital access and services into the
store with them according to research Cisco released for NRF, and retailers
will need to figure out how to meet these new expectations.
Poor customer service drives shoppers to showrooming - not just price - according to a new Kellogg School survey. Watch out for those retailing basics, they're critically important and easy to overlook.
Our retail Guidance for 2013 paper focuses
on the most significant changes taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
Grossman says the best way to understand the Home Shopping Network today is as a multichannel
retailer operating on TV, Web, catalog, mobile and social platforms. "We
don't even refer to ourselves as a TV shopping network anymore."
Thanks to the web, zone pricing practices now include past purchase history, browsing
history, estimated geolocation, and cost of doing business. Are we approaching the limit of acceptability for shoppers?