Mobile is making it harder to capture shopper’s attention in
lots of ways. The challenge is particularly acute at the checkout, where wait
time is more often spent looking at a small screen than the racks of store
merchandise, magazines, and candy these days.
Walmart’s big investment in ecommerce is paying dividends:
ecommerce sales are up and the enterprise-wide technology platforms will give
both shoppers and buyers access to real-time trend information on products.
Combining two businesses in the same “asset” is a proven,
powerful business model. Now ShopCube combines online retail with casual gaming
to launch what it calls the world’s first tournament shopping site.
Alibaba, the privately held Chinese
ecommerce giant, is mainly a marketplace rather than an online retailer. Sales
pass through the company vs. Alibaba selling their own products directly to
customers. The Economist speculates that it could become “one of the
world’s most valuable companies” within five years.
At Hointer former Amazon technology VP Nadia Shouraboura
aims to combine the best features of online and brick-and-mortar shopping and
“get rid of the worst.” Shouraboura is working hard to “eliminate the friction
points,” and she calls Hointer “truly and experiment in innovation.” The Seattle store is interesting on so many levels and definitely worth your time to learn more about.
Don’t miss Internet Retailer’s commentary “Can Google Save
Retail Stores?” by Don Davis. It’s a
must read because of the way it lays out the operational challenges retailers need
to overcome to successfully partner with Google – delivery, inventory, even
pricing. What, however, will be the fate of retailers who become too dependent on Google?
Target’s acquisition of Chefs Catalog and the assets of
Cooking.com, both of which operate in the online space, shows that Target is
positioning itself to serve customers with an even broader offer related to preparing
meals at home.
Times are changing. High transaction costs used to limit the number of sellers
in the market, but not any more. The internet has made it possible for many
more people to become sellers – and renters. The net result is what some call the "Sharing Economy" and it is getting the attention of shoppers and other stakeholders in the commercial marketplace.
What started out as a project to replace traditional paper
signs with iPads changed significantly when the design team put the target shopper,
young women who live on online, at the center of the design process. It forced
them to confront this question: “Why even go to a physical store anymore?”
Can we get more specific about
what Big Data is good for? Victor
Mayer-Schonberger and Kenneth Cukier’s new book is a big step in the right
direction, but the quote that Evgeny Morozov highlighted in his WSJ review made
me think about correlation and causation.
Who wins the shopper and what’s the marketing value of social media vs. traditional
online sources of information? New
research from Radius Global Market Research suggests there’s no single answer,
but it does blow away some of the haze. Overall, understanding specifically how your
current and prospective customers are using information sources, will help you meet
them where they are.
It’s time to break down
buying and selling tasks anew. Those digital breadcrumbs we call “big data” could help a lot - IF we can get clear about what it is and what it can do. Take BMC's Big Data Survey and we'll send you the results.
the more intriguing takeaways from H&M's new clothes-recycling program is how ready customers are to
“sell stuff,” as well as buy it. In this case, they are
willing to "sell" a bag of clothing for a 15% discount on a new
All clothing shopping occasions, as well as other fashion-defined products.