is a challenge for retailers when it comes to personalization using
digital connections: How do you reach enough shoppers to have a measurable
impact on sales? We found some specific ideas about how retailers can personalize WITH shoppers vs To shoppers. These ideas can create better implementation and ultimately help realize a lot of the value missed by just staying with a transactional/product focus.
decision to offer customer service through its iBeacon trial instead of
promotions is intriguing. Retailers can hurt themselves by delivering promotions and selling products because they
were paid to do so, not because their customers wanted them. Tesco's choice will benefit
shoppers while allowing them to warm up to the new technology slowly.
When conflict erupts between a major retailer and a large
consumer goods manufacturer, the damage can be quite costly. The recent disagreement between Target and P&G didn’t go
that far, but the lesson is still clear: if these conflicts cause participants
to take their eye off serving the ultimate customer, they can create real
The in-store experience delivered by
retail sales clerks varies widely, and when it translates into higher productivity that’s
worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who
are essential to winning in today's retail world. This feels like the
right time for a fresh approach to the way stores value their first line
Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report. It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then
shows how a range of retail verticals achieve this goal.
is now joining Nordstrom’s and the relatively small number of retailers who’ve made
the financial commitment to rebalance their business models and store
environments to better serve 21st century shoppers.
the Chinese version of Amazon, took an “invented” holiday and turned it into
the world’s biggest ecommerce shopping day. On “Singles Day” they reported more
than $5 billion in sales, scoring twice the ecommerce sales generated in the US
on Cyber Monday for the second year in a row.
this month, Retale launches a “one-stop website and app” where the print
circulars of 25 major US retailers will be offered in digital form. The goal is to get more mileage
out of this major marketing expenditure and drive shopper traffic into stores.
Best Buy is advertising their stores as “the ultimate holiday showroom” this year. They plan to "convert more shoppers to buyers" with an aggressive price matching plan and customer service tactics. This may help them win the battle of showrooming but they still need to fight the war of ecommerce.
“Text. Save. Simple.” is the message from Family
Dollar. Just text a five-digit code to receive a digital coupon on your cell
phone. No mobile browser required, and the shopper's in the driver's seat – this is slightly different approach from the usual opt-in sign-up that most retailers require for mobile offers and seems to be FD's way to broaden the appeal and use of offers by more shoppers.
In this short video, we interview Stephanie H. about her experiences
with shopping apps – starting with grocery retailer apps, and then moving to others (RetailMeNot, Costco, and Target’s Cartwheel). Finally, we ask what she likes best and what
she would change if she could. Watch and learn.
It turns out that low price
is not the primary motivator for shopping
online. In several major product
categories, less than a quarter of customers identified low price as
their main reason for shopping online, according to a new study. How should retailers respond?