segments

Apparel/Mass/ GM

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Blog Post

Why average is going to kill you in retailing & other 2014 trends

Dont Look Back 2Each year the management consultancy Centigo AB produces, Centigo Retail Outlook, a major report on seven new retailing trends they’re seeing across the world.  The reports are always full of creative insight and this year is no exception. Håkan Bengtsson, one of the report’s authors, is also a BMC Black Belt. We talked with him recently about some of the things they’ve learned during the work. Here’s a sample of what the team at Centigo is seeing.
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Two ways for offline retailers to grow

Two ways for offline retailers to grow The retail stats compiled in a recent Business Intelligence report drive home the fact that “online retail is growing faster than offline retail,” but closer interpretation is required if you want to really understand what’s going on. For one thing, offline retailers probably have more opportunity to capture business than the buzz suggests.

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Customer service: The back office makes a difference too

Customer service: The back office makes a difference too We know that it costs a lot more to acquire a customer than to retain one and that customer turnover is a major expense for retailers. But are we putting enough resources and thoughtfulness into customer retention? I was reminded of this challenge by a personal experience in which a little more investment in customer retention could have resulted in a big increase in the lifetime value of a customer.

Blog Post

How technology is taking retail back to the future

Stuart Armstrong was pushing the boundaries of using POS data at IRI to understand shopping behavior when I first met him. Today, he’s pushing the boundaries of using digital screens to communicate with shoppers inside stores at ComQi. I think he has important things to say about where we’re going with the technology-enhanced shopping experience, which changes in the retail environment are most transformative, and how retailers and brands are using interactive screens to build customer relationships.
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Poncho: Narrowcasting shopper marketing efforts

Poncho: Narrowcasting shopper marketing efforts The Poncho app, now in pilot with Duane Reed, caught our eye because it nails the requirements for effective shopper communication. Shoppers want information that’s personalized and relevant ­– timely, interesting and useful for the task at hand. Messages that don’t meet these criteria won’t have much impact and risk being irritating.

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Learning from Taiwan's convenience stores

Learning from Taiwan's convenience stores Taiwanese convenience stores use a success formula that retailers as diverse as Trader Joe’s and The Container Store have tapped into. It’s about having a different value proposition than other stores selling the same types of products, and about finding ways to “engrain” themselves into the communities serve. It's the same thinking that's laid out in the NACS/CCRRC Playbook for Success.

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As the dust settles between Target and P&G

As the dust settles between Target and P&G When conflict erupts between a major retailer and a large consumer goods manufacturer, the damage can be quite costly. The recent disagreement between Target and P&G didn’t go that far, but the lesson is still clear: if these conflicts cause participants to take their eye off serving the ultimate customer, they can create real danger.

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How much are in-store employees really worth?

How much are in-store employees really worth? The in-store experience delivered by retail sales clerks varies widely, and when it translates into higher productivity that’s worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who are essential to winning in today's retail world. This feels like the right time for a fresh approach to the way stores value their first line personnel.

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