Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report. It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then
shows how a range of retail verticals achieve this goal.
is now joining Nordstrom’s and the relatively small number of retailers who’ve made
the financial commitment to rebalance their business models and store
environments to better serve 21st century shoppers.
the Chinese version of Amazon, took an “invented” holiday and turned it into
the world’s biggest ecommerce shopping day. On “Singles Day” they reported more
than $5 billion in sales, scoring twice the ecommerce sales generated in the US
on Cyber Monday for the second year in a row.
this month, Retale launches a “one-stop website and app” where the print
circulars of 25 major US retailers will be offered in digital form. The goal is to get more mileage
out of this major marketing expenditure and drive shopper traffic into stores.
Best Buy is advertising their stores as “the ultimate holiday showroom” this year. They plan to "convert more shoppers to buyers" with an aggressive price matching plan and customer service tactics. This may help them win the battle of showrooming but they still need to fight the war of ecommerce.
“Text. Save. Simple.” is the message from Family
Dollar. Just text a five-digit code to receive a digital coupon on your cell
phone. No mobile browser required, and the shopper's in the driver's seat – this is slightly different approach from the usual opt-in sign-up that most retailers require for mobile offers and seems to be FD's way to broaden the appeal and use of offers by more shoppers.
In this short video, we interview Stephanie H. about her experiences
with shopping apps – starting with grocery retailer apps, and then moving to others (RetailMeNot, Costco, and Target’s Cartwheel). Finally, we ask what she likes best and what
she would change if she could. Watch and learn.
It turns out that low price
is not the primary motivator for shopping
online. In several major product
categories, less than a quarter of customers identified low price as
their main reason for shopping online, according to a new study. How should retailers respond?
To reduce the cost of shipping high bulk/low value per cubic inch products like diapers and toilet
paper, Amazon is co-locating employees in seven of Proctor & Gamble’s warehouse
distribution centers. Watch for products with different
“values per cube” to follow different paths to the online market.
As commercial real estate begins to recover from "the Great
Recession," most professionals expect a new normal that involves a blended shopping
experience, rather than a return to the good old days for all types of retail, including grocery.
subscription economy is booming in the UK, and there are lessons there for the
US and beyond. Here are a few examples from a recent Telegraph article; these companies
are built around the concept of "delivering solutions.”
IKEA Family, the retailer’s unique loyalty program,
works because the focus on “a better everyday life” keeps them customer-centric and the
intent to serve “many people” ensures engagement with mainstream customers.
Can the flat-fee pricing model that Netflix applies to TV and
Spotify applies to music work for books? Maybe, maybe not, but the attempt is more evidence that digital devices are opening up opportunities to experiment with pricing models.
Ocado's CEO and cofounder Tim Steiner believes that
increasing online grocery’s appeal to the mass market will generate the tipping point for online food shopping. Our POV? The effect on brick-and-mortar stores will differ depending on how they respond.