Apparel/Mass/ GM

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The personalization challenge: Moving beyond the transactional

The personalization challenge: Moving beyond the transactional Scale is a challenge for retailers when it comes to personalization using digital connections: How do you reach enough shoppers to have a measurable impact on sales?  We found some specific ideas about how retailers can personalize WITH shoppers vs To shoppers. These ideas can create better implementation and ultimately help realize a lot of the value missed by just staying with a transactional/product focus.

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As the dust settles between Target and P&G

As the dust settles between Target and P&G When conflict erupts between a major retailer and a large consumer goods manufacturer, the damage can be quite costly. The recent disagreement between Target and P&G didn’t go that far, but the lesson is still clear: if these conflicts cause participants to take their eye off serving the ultimate customer, they can create real danger.

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How much are in-store employees really worth?

How much are in-store employees really worth? The in-store experience delivered by retail sales clerks varies widely, and when it translates into higher productivity that’s worth paying for. GAP recently raised its minimum pay to $10 an hour and this should definitely help them attract more of the type of people who are essential to winning in today's retail world. This feels like the right time for a fresh approach to the way stores value their first line personnel.

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The CMO Guide to Omnichannel Personalization

The CMO Guide to Omnichannel Personalization Find out how leading CMOs are meeting the changing needs of their more empowered customers in this new report.  It clearly illustrates the connection between customer retention and engaging the unique needs of customers, and then shows how a range of retail verticals achieve this goal.
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Family Dollar's text-in coupon program

Family Dollar's text-in coupon program “Text. Save. Simple.”  is the message from Family Dollar. Just text a five-digit code to receive a digital coupon on your cell phone. No mobile browser required, and the shopper's in the driver's seat – this is slightly different approach from the usual opt-in sign-up that most retailers require for mobile offers and seems to be FD's way to broaden the appeal and use of offers by more shoppers.
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