Convenience


 

Paper

Guidance for 2013: Acting on Key Shopper Trends

Guidance for 2013Our retail Guidance for 2013 paper focuses on the most significant changes taking place among shoppers today. It identifies six key shopper trends, examines insights they reveal, and offers guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the most crucial component of successful retail strategies, and these six trends point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
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Lookout

Starbucks goes hyper-local

Starbucks logoRetailers typically try to achieve hyper-localization by altering the assortment in specific stores, so Starbucks’ novel approach to localization caught our eye. They’re designing the exterior of a new wave of stores to reflect the materials, attitudes, and styles of the area where the store is located.  This  Fast Co article explains the program. The new stores are smaller, modular, factory-built and assembled on-site, but their exteriors vary. The façade of a Colorado store is clad in Wyoming snow fencing, for example.
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Lookout

Publix adds another digital touchpoint

Publix logoOn the go and want to order a deli sandwich, no waiting? Publix is making that easy with an online ordering system that adds another digital touchpoint for thier shoppers. Simply access the internet via a mobile device or computer to select a sub, toppings, and even how thinly the meat should be sliced; then specify a pickup time. The store emails a confirming order number. All shoppers have to do is show up, collect the order, and pay. No waiting to order, no waiting for prep, and shorter transaction times.
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Lookout

Uncovering new platforms for retailer growth

C-growthA recent National Association of Convenience Stores/Coca-Cola Retailing Research Council report focuses on identifying growth opportunities for convenience retailers, but the learnings have implications for others as well. The project began with a question: “What can our shoppers tell us that would encourage them to spend more in our stores?” For answers, the Council, known as NACS/CCRRC, turned to some innovative shopper research. The findings revealed valuable insights into how shoppers think about convenience occasions, and these led to development of five new potential growth platforms. Here are two points that retailers of all stripes can use in their search for growth opportunities with shoppers.
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Lookout

Vending mimics shopping & gets more interactive

Digital Vending MachineDigital fronts – in place of glass fronts – may soon make vending machine purchasing feel more like regular shopping. We came across this WDM Group interview with Dr. Michael L. Kasavana at FoodDigital. He’s a NAMA-endowed professor at Michigan State University’s School of Hospitality Business, and he highlights changes being tested by the industry. We like how many are aimed at creating interaction with shoppers - not just servicing a transaction.
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Blog Post

A growth manifesto for a slow economy

seedling hands 2I’ve been in retail a long time, and I believe its time to accept that for the foreseeable future the economy will grow more slowly than it used to – and also that it’s time to adopt a new mindset towards growing retail. So here’s a growth manifesto for a slow economy. It involves finding better ways to create value for shoppers. This isn’t easy, but it can be done.
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