View By SegmentConvenience
This page brings you abstracts of all BMC content related to this segment listed from newest to oldest.
Lookout
Competing with mobile for attention inside the store
Mobile is making it harder to capture shopper’s attention in
lots of ways. The challenge is particularly acute at the checkout, where wait
time is more often spent looking at a small screen than the racks of store
merchandise, magazines, and candy these days.
Lookout
Walmart: Ecommerce growth and testing super-small stores
Walmart’s big investment in ecommerce is paying dividends:
ecommerce sales are up and the enterprise-wide technology platforms will give
both shoppers and buyers access to real-time trend information on products.
Blog Post
What you can and can’t do with Big Data
Can we get more specific about
what Big Data is good for? Victor
Mayer-Schonberger and Kenneth Cukier’s new book is a big step in the right
direction, but the quote that Evgeny Morozov highlighted in his WSJ review made
me think about correlation and causation.
Blog Post
Moving Big Data Forward: BMC's Big Data Survey
It’s time to break down
buying and selling tasks anew. Those digital breadcrumbs we call “big data” could help a lot - IF we can get clear about what it is and what it can do. Take BMC's Big Data Survey and we'll send you the results.
Blog Post
Don't miss retail's digital destination
When we talk about mobile and retail,
we often move fast to features, tactics, and strategies, but unless we back up
to see the enormity of the change we’re dealing with, we might fail to get to
retail’s true digital destination.
Lookout
Playbook for Success
The
specifics in the Playbook for Success, published by NACS/CCRRC, apply to convenience retailers, but the principles
apply to all: Deliver on the basics, defend your turf, and attract new
business. To find the right opportunities to use technology to drive sales and
improve performance, sometimes it helps to step back and look at the big
picture.
Paper
Presentation: Reaching Shoppers Via Digital Marketing Tools
To better meet the needs of your customers, focus on six key questions:
- Why you need strong digital marketing?
- Where else do your customers search?
- How can you help customers plan their shopping?
- How Facebook can be your friend?
- What shoppers do with their phones?
- When to shift from print to digital?
Lookout
Augmented realty games instore?
We’ve all been waiting to see if
gamification will work for retailers, and Duane Reade’s new partnership with Ingress,
Google’s Niantic Labs augmented reality game, just might help us find out.
Blog Post
Can technology bring the personal touch back to retail?
BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.
Lookout
Mobile technology, social media, and seismic change in retail
Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
Lookout
Walmart's small store format is worth watching
The new Walmart Neighborhood
Market in Chicago uses hyper-local design and strong customer service to make
some significant departures from what the average Walmart delivers to its
shoppers.
Blog Post
Building better connections with shoppers in the 21st century
Professor Bobby Calder of the MMM Program at Northwestern's Kellogg School talks with BMC about building better engagement with customers in the changed landscape of marketing in the 21st century.
Paper
Guidance for 2013: Acting on Key Shopper Trends
Six key shopper trends
Our retail Guidance for 2013 paper focuses on the most significant chang
es taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
The paper addresses shopper changes
involving promotions, value capture, peer influence, stores, reliance on
digital feedback, and online ordering confidence. Among the issues discussed:- PROMOTION OVERLOAD is becoming an issue for shoppers. Short term, they’re looking for help – but long term, ROI-per-promotion may not be the best measure of success.
- The way shoppers define the ROLE OF THE STORE is changing, now that they can perform so many shopping functions online, and in ways that will ultimately reduce its importance.
- Interest in SELF TRACKING is growing as "the internet of things" expands, and this will create many opportunities for retailers to offer new services and strengthen their relationships with customers
Lookout
A great example of bringing online options into the store
Check out Emmas Enkel if you're looking to create a truly multi-channel in-store shopping experience. They've covered nearly all of the in-store shopping options any customer could want.
Lookout
10 global consumer trends
Here are 10 global consumer trends that will be shaping the market in the next 5 years, courtesy of Euromonitor International’s Strategy Briefing Team.
