Mobile is making it harder to capture shopper’s attention in
lots of ways. The challenge is particularly acute at the checkout, where wait
time is more often spent looking at a small screen than the racks of store
merchandise, magazines, and candy these days.
Walmart’s big investment in ecommerce is paying dividends:
ecommerce sales are up and the enterprise-wide technology platforms will give
both shoppers and buyers access to real-time trend information on products.
Can we get more specific about
what Big Data is good for? Victor
Mayer-Schonberger and Kenneth Cukier’s new book is a big step in the right
direction, but the quote that Evgeny Morozov highlighted in his WSJ review made
me think about correlation and causation.
It’s time to break down
buying and selling tasks anew. Those digital breadcrumbs we call “big data” could help a lot - IF we can get clear about what it is and what it can do. Take BMC's Big Data Survey and we'll send you the results.
When we talk about mobile and retail,
we often move fast to features, tactics, and strategies, but unless we back up
to see the enormity of the change we’re dealing with, we might fail to get to
retail’s true digital destination.
specifics in the Playbook for Success, published by NACS/CCRRC, apply to convenience retailers, but the principles
apply to all: Deliver on the basics, defend your turf, and attract new
business. To find the right opportunities to use technology to drive sales and
improve performance, sometimes it helps to step back and look at the big
BMC Black Belt Brian Numainville talks feedback programs: how shoppers perceive them, where the big opportunity is for retailers, and the magic that can turn automated surveys into personal relationships with customers.
Starbucks CEO Howard Schultz credits mobile technology and social media with bringing about a “seismic change in consumer behavior," and he warns that this change "demands that we be as relevant outside the four walls of our store as inside."
Our retail Guidance for 2013 paper focuses
on the most significant changes taking place among shoppers today. It
identifies six key shopper trends, examines insights they reveal, and offers
guidance for retailers on how to respond in the short and long term. “Responding to shoppers is the
most crucial component of successful retail strategies, and these six trends
point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.
The paper addresses shopper changes
involving promotions, value capture, peer influence, stores, reliance on
digital feedback, and online ordering confidence. Among the issues discussed:
PROMOTION OVERLOAD is becoming an issue for shoppers. Short term,
they’re looking for help – but long term, ROI-per-promotion may not be the best
measure of success.
The way shoppers define
the ROLE OF THE STORE is
changing, now that they can perform so many shopping functions online, and in
ways that will ultimately reduce its importance.
Interest in SELF TRACKING is growing as "the internet of things" expands, and this will create many opportunities for retailers to offer new
services and strengthen their relationships with customers
Read the Guidance for 2013 paper online or to download a free copy of this paper, click "more" and complete the short form.