segments

Convenience

Abstracts of all  content related to this segment are listed from newest to oldest.


 

Lookout

Learning from Taiwan's convenience stores

Learning from Taiwan's convenience stores Taiwanese convenience stores use a success formula that retailers as diverse as Trader Joe’s and The Container Store have tapped into. It’s about having a different value proposition than other stores selling the same types of products, and about finding ways to “engrain” themselves into the communities serve. It's the same thinking that's laid out in the NACS/CCRRC Playbook for Success.

Lookout

SMS-based loyalty programs can be seamless and effective digital touch points

SMS-based loyalty programs can be seamless and effective digital touch points Retailers who are looking hard at the ROI from loyalty programs may want to give texting a second look, particularly if they’re looking for a low-cost way to encourage more visits and deliver special offers. Eighty percent of the customers who signed up for the text-reward program evaluated in this Convenience Store Decision article also opted in to receive the retailers’ exclusive offers.

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Lookout

Using digital to improve the customer experience

Using digital to improve the customer experience Starbucks CEO Howard Schultz generated lots of buzz recently when he expanded his role in digital retailing as part of a top-level shift in the company. He calls the growth of online shopping a “seismic” shift in customer behavior and he wants to speed up Starbucks’ digital response. We see others  leveraging digital to improve the customer experience also, such as in food courts.
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Paper

Omnichannel Overview 1.0

With so much talk about omnichannel, we wanted to summarize our current thinking and point out some good executions. We plan to regularly update this paper and you can be part of this by suggesting an omnichannel execution that you feel shows how this is evolving.Just send a brief description of why you feel that it is unique and please keep in mind that content on Brick Meets Click is noncommercial; i.e. no selling.