Papers & Presentations

Use our collection of original papers and presentations to dig deeper into individual topics. To download a specific paper, click on the title and complete the short form.  Thanks!

How to Leverage Digital Influence to Grow Same Store Sales (Presentation)

Sustainable food retail growth depends on increasing same store sales.  Digital influence can help, but this requires a new approach to customer communications – one that provides a lot more than price and promotions and that delivers experiences that make shoppers want to engage and come back to the store again and again.

Omnichannel Overview 1.0

With so much talk about omnichannel, we wanted to summarize our current thinking and point out some good executions.

We plan to regularly update this paper and you can be part of this by suggesting an omnichannel execution that you feel shows how this is evolving.Just send a brief description of why you feel that it is unique and please keep in mind that content on Brick Meets Click is noncommercial; i.e. no selling.

Moving Forward with Big Data: The Future of Retail Analytics

big dataBMC's second big data survey reveals that the relationship between big data and retail is evolving rapidly.

The findings in this report will help retailers at all stages of big data adoption either get started, decide where to place priorities, or compare their progress with what others in the industry are doing.

Guidance for 2013: Acting on Key Shopper Trends

Guidance for 2013Our retail Guidance for 2013 paper focuses on the most significant changes taking place among shoppers today. It identifies six key shopper trends, examines insights they reveal, and offers guidance for retailers on how to respond in the short and long term.

“Responding to shoppers is the most crucial component of successful retail strategies, and these six trends point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.

Digital Shopper Marketing: Managing new requirements


Today, traditional media reaches only 180° of shoppers’ available touchpoints; to gain access to the other 180°, you need use digital platforms: the internet, mobile, and social media. An integrated, 360° shopper marketing strategy is a requirement - but how do you add this to everything else you have to do?

This paper, by BMC Black Belt Andy Robinson, cuts away the hype and confusing chatter to outline exactly what you need to pay attention to when you're ready to get started.

Mixed Results: Lessons learned from a decade of ecommerce

Learning ladder 2

This paper focused on ecommerce synthesizes shopper interviews, original research, and wide knowledge of what's happening in the retail sector to distill information with tremendous take-away value.

"We've been dealing with ecommerce for almost a decade now," says Bishop. "It's been a messy and fascinating time, but some solid principles are beginning to emerge for operating in the new landscape."

Big Data & Retail: Where are we today?

Data sphere

Big data is involved in one of the most important decisions that retailers face today: How much to invest in their digital infrastructure.

In June 2012, we conducted a survey to learn more about how retail professionals view the opportunities, benefits, and challenges big data offers.

Making Facebook Work for Retail


Facebook's IPO has generated another round of speculation about it's value as a business – and whether or not it has value for retailers who are trying to use the platform to connect with customers.

In this paper, David Bishop looks at several of the things retailers are doing right as they work to attract, engage, and involve customer-fans.