Use our collection of original papers and presentations to dig deeper into individual topics. To download a specific paper, click "more" and complete the short form. Thanks!
Many retailers are still struggling with what it means to deliver a great, unique in-store experience. This paper contains eight examples that will help retailers visualize personalized experiences and better serve their customers.more
Brick Meets Click offers the retail industry a short list that’s long on opportunity. These five directives focus on what retailers can do to capture growth as a result of shifts taking place in both shoppers and the retail landscape.more
Learn how today's shoppers are using online grocery options and what they're thinking when they try these services. See our key takeaway's about what's important for moving into grocery ecommerce.more
Get a better understanding of what characteristics of the online grocery shopping offer are defining the market and see Brick Meets Click's three potential growth scenarios (conservative, moderate, and aggressive) based on market level assumptions.more
We've been tracking retailing professionals' experiences and attitudes toward big data for two years now, and more than 100 professionals participated in the October 2013 survey. The results confirm the increasingly important role big data is playing in "changing the game" of retailing.more
BMC's second big data survey reveals that the relationship between big data and retail is evolving rapidly.
The findings in this report will help retailers at all stages of big data adoption either get started, decide where to place priorities, or compare their progress with what others in the industry are doing.more
With so much talk about omnichannel, we wanted to summarize our current thinking and point out some good executions.
We plan to regularly update this paper and you can be part of this by suggesting an omnichannel execution that you feel shows how this is evolving.Just send a brief description of why you feel that it is unique and please keep in mind that content on Brick Meets Click is noncommercial; i.e. no selling.more
To better meet the needs of your customers, focus on six key questions:
- Why you need strong digital marketing?
- Where else do your customers search?
- How can you help customers plan their shopping?
- How Facebook can be your friend?
- What shoppers do with their phones?
- When to shift from print to digital?
Our retail Guidance for 2013 paper focuses on the most significant changes taking place among shoppers today. It identifies six key shopper trends, examines insights they reveal, and offers guidance for retailers on how to respond in the short and long term.
“Responding to shoppers is the most crucial component of successful retail strategies, and these six trends point the way,” says Bill Bishop, Chief Architect of Brick Meets Click.more
A Guide to What's Next: The evolution of shopper marketing is being driven by growing insight into shopper behavior and the relentless expansion of digital strategies, tools, and tactics.
This paper presents survey findings that explore several forward-looking hypotheses about the future of shopper marketing.more
Today, traditional media reaches only 180° of shoppers’ available touchpoints; to gain access to the other 180°, you need use digital platforms: the internet, mobile, and social media. An integrated, 360° shopper marketing strategy is a requirement - but how do you add this to everything else you have to do?
This paper, by BMC Black Belt Andy Robinson, cuts away the hype and confusing chatter to outline exactly what you need to pay attention to when you're ready to get started.more
This paper focused on ecommerce synthesizes shopper interviews, original research, and wide knowledge of what's happening in the retail sector to distill information with tremendous take-away value.
"We've been dealing with ecommerce for almost a decade now," says Bishop. "It's been a messy and fascinating time, but some solid principles are beginning to emerge for operating in the new landscape."more
Big data is involved in one of the most important decisions that retailers face today: How much to invest in their digital infrastructure.
In June 2012, we conducted a survey to learn more about how retail professionals view the opportunities, benefits, and challenges big data offers.more
Shoppers can access many technologies today while they are inside the store shopping via mobile shopping apps.
This paper takes a close look at one of them - a mobile app that combines mapping and indoor location technology with purchase history and intent.more
Facebook's IPO has generated another round of speculation about it's value as a business – and whether or not it has value for retailers who are trying to use the platform to connect with customers.
In this paper, David Bishop looks at several of the things retailers are doing right as they work to attract, engage, and involve customer-fans.more
While it is possible to imagine that Amazon’s sales may surpass Walmart’s sometime in the next 5 to 10 years, what is playing out in the competition for the digitally engaged 21st century shopper indicates that multi-channel will dominate the landscape.more
The "mobile-ization" of grocery shopping is underway as both smartphone apps and hand-held scanners move into more supermarkets and more shoppers' hands, shifting the actual point of sale away from the front of the store and into the aisles.
2011 was a watershed year for retailing, tech-enabled consumers, and the future of shopping – and food shopping is no exception.
This paper summarizes key findings and insights on digital innovation in grocery shopping developed during BMC's work on projects and studies in 2011 and offers guidance for 2012 and beyond.more
Personalization is a hot topic these days. We know that it adds value for shoppers, but we wanted to find out more specifically how grocery shoppers are experiencing these kinds of efforts by food retailers.more
This short presentation aims to answer three questions. What pressures are shaping shopper needs today? How do we enhance the shopper value equation to frame competitive advantage? Where can we deliver value?more
The push side of social media is mostly about offering deals, the pull side is about drawing customers into the business process.
In his paper, David Bishop of Balvor, LLC examines how Starbucks is leveraging online dialog with customers and John Schaninger of Quick Chek puts the implications into context in a concluding Q&A.more
The product image the shopper sees online is not always the product that arrives at their house, especially with grocery products that change packaging frequently. In his paper, Mike Spindler of ShelfSnap explores the issue.more
Market power has shifted from manufacturers to retailers to shoppers over the past 100 years. Today, we're looking at Retail 3.0, a radically different landscape in which shoppers have the power and customer relationships are being continually redrawn.more