View By SegmentMobile-izing Grocery Shopping
By Bill Bishop, Chief Architect of Brick Meets Click.
The "mobile-ization" of grocery shopping is underway as both smartphone apps and hand-held scanners move into more supermarkets and
more shoppers' hands, shifting the actual point of sale away from the front
of the store and into the aisles.
What are the impacts of this "mobile-ization"?
- For shoppers: More efficient shopping trips. More personalized offers. More savings.
- For retailers: New ways to create differentiation while meeting the needs of shoppers
- For suppliers: A dynamic connection with customers right at the shelf.
This in-depth look at how Modiv Media's
system works provides an opportunity to understand how the new
technology benefits shoppers, creates opportunities for retailers and suppliers,
and alters the path of purchase.
