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Experience the new ShopRite Village Food Garden



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Experience the new ShopRite Village Food Garden

Heads up!

This store dramatically expands the combined offering of food for now and food for later.

ShopRite intended to “reinvent your idea of food shopping,” and from the moment you enter their new store it's clear that this shopping experience will be different.

In the vestibule, customers are greeted by a large-screen video that explains the dietician-recommended meal of the week, along with a display of the all the items needed for the meal (meat, produce, perishables, and grocery products). It’s a meal solution display that works for the store and that draws praise from customers who appreciate someone else planning at least one main meal for the week.

Inside, shoppers can get a hamburger at the New Jersey-style diner, a sandwich at the Italian deli, place a custom order at the grill, or choose from a broad array of other prepared foods. Restaurant-quality seating is available in the Village Garden Atrium, and you pay for the meals right in the prepared food department.

The store’s offerings are vast: a Health & Wellness Center, the Village Food Garden, shop from home convenience, a liquor store, registered dietitians, artisanal bakeries and top notch produce, plus deli, seafood, liquor, and butcher departments.

BMC POV

This ShopRite serves a broad range of eating occasions (and its dinner business is surprisingly strong). It also serves other types of shopping occasions ­– customers can squeeze in a workout class at the Wellness Center and do their fill-in grocery shopping all in one trip.  The new store taps the sales potential of several businesses not usually served by supermarkets. This increases store volume and provides greater resiliency for the business, and it also creates new connections with the shoppers and the community. <

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BlackBeltDavid Lubert said:
I like this concept and I think it provides a "destination shopping" theme that is desired by shoppers. The low profile and open viewing within the store is quite appealing to me. I think the combination of health, wellness, nutrition and having a place to workout/yoga or along similar lines is very appealing. This reminds me very much of the Whole Foods store I have seen in Huntington Beach, CA area. I am not sure they had the wellness/yoga option, but it was a destination spot for sure and anytime you can capture the time and attention of people you increase your revenue opportunities!