We need to look in different places to get a full picture of leading-edge retail innovation, as Tom Van Aman observed in our recent blog on change, so Shane Happach's Huffington Post story caught our eye. Latin American shoppers are enthusiastically embracing ecommerce, which means that the leading traditional retailers across Latin America will be competing aggressively for this new business so they can better serve their customers. Challenges for retailers include tarifs and regulations, but shoppers identify the biggest barrier for their use of ecommerce is mobile optimization of retail sites.
While the large countries like Brazil, Argentina, and Mexico draw initial attention, we see retailers in some of the smaller countries like Columbia, Guatemala, Bolivia and Peru being every bit as aggressive and progressive. In fact, some of the most innovative retail marketing we’ve seen recently has come from retailers operating in these smaller countries.
Happach closes his article with "By understanding that shopping behaviors of consumers will differ from region to region and even within region, merchants will have the best chance to take advantage of e-commerce growth in Latin America." If you wnat a strong foundational piece in understanding Latin American shoppers, check out this Coca-Cola Research Council report (CCRRC) Creating Value fro Emerging Consumers in Retailing
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