Craig Elston

Craig

celston@integer.com; 303.393.3474

Craig is the Global Chief Strategy Officer at The Integer Group®, one of the world’s largest retail, promotion and shopper marketing agency networks. He has spent the vast majority of his career in integrated strategy roles working across a broad range of business categories. A researcher by training, background, and inclination, Craig also has a wealth of experience in strategic planning, new business development, and the building of diverse strategic teams.

At Integer he spearheads the development of integrated approaches to push strategic thinking and execution in the retail, promotions and shopper marketing world. Craig has developed a number of Integer’s proprietary frameworks and tools including The Shopper Continuum®, an approach to understanding the journey of shoppers. Before joining the Integer fold in October 2006, he served for 5 years in a sister network at TEQUILA\London (part of the TBWA\Worldwide organization) where he headed a large team of communication planners. There he also lead TEQUILA\Connect, a separate consulting group dedicated to the planning, management, and measurement of total brand experience. 

Craig was also a founder and Planning Director of Alphabet, a boutique integrated shop in London, and he served a stint heading the planning department of Brann Worldwide. 

A full member of the UK Market Research Society, Craig is a regular speaker at industry conferences both in and outside of the U.S., a blogger, and the dedicated father of two.

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