What are the new ways brick and mortar retailers are successfully blunting attacks from Amazon?
A cottage industry is emerging among consultants to help retailers develop defensive strategies against Amazon. Some private equity funds are even making this an essential requirement for retail deals.
It’s clear that it’s possible to identify the geographic location of shopper searches for products or recipes done on the internet since each IP has a physical address – so can companies build business models that convert search into sales or leads for local retailers?
Google seems to think so. They’re working on partnerships would enable them to facilitate one-day delivery for local brick-and-mortar branches of Macy’s, Best Buy, and others per this recent Lookout entry. What’s in it for Google? More product searches (where Amazon dominates). What’s in it for retailers? The conversion of search into sales?
Is geo-location part of the answer? Where do you see it working?
What are some of the other strategies being developed to blunt Amazon's attack? Who’s using them successfully? How?
This discussion is now closed.
Special thanks to participants: Andy Robinson, Craig Elston, John Caron, Chris Broxon, Faye Sinnott, Anton Xavier, Mike Spindler, Krysten Hommel, Bobby Martyna, and Ro Kumar.