Making shopper-centricity possible
Big data is involved in one of the most important decisions that retailers face today: How much to invest in their digital infrastructure. The May 2011 McKinsey report was the first comprehensive, economy-wide examination of the topic. Here, we focus specifically on the retail sector.
In June 2012, we surveyed Brick Meets Click readers and followers to learn more about how retail professionals view the opportunities, benefits, and challenges big data offers.
We think big data is important not because of its bigness, but because it's one of the key tools that is going to make shopper-centricity possible.
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